Understanding Back Links
Understanding Back Links
There are no hidden secrets on how to rank high with the major
search engines. All that is needed is a basic understanding of how
search engines work and a bit of know how. Perhaps the biggest
contributing factor to a successful web site is incoming links or
Back Links. Without links, your website will more than likely go
unnoticed. So how should you accumulate these links? Below are a few
basic methods to accumulate quality back links.
Before you get started
You MUST understand how search engines work. Over 90% of your
business will likely come directly from search engine results.
Therefore, it is absolutely essential to optimize your site for
search engines. You could have the greatest deals in the entire
world, but if no one knows about them then your efforts are wasted.
Do a search on google for Search Engine Optimization (SEO). You will
find tons of great information on how to create a website that is
both user friendly and search engine friendly. There are also
countless numbers of companies and freelancers out there who offer
SEO services. Just be cautious of their offers and do your research
first. Remember, NO ONE can guarantee top placement in major search
engines, no matter what they say.
Where should back links come from?
1. Articles are a fantastic source of links and additional traffic
to your site. There are countless sites online that want your
articles. It's a win win situation for everyone. When you write
articles and submit them online, you are able to leave a link to
your own site and sometimes even anchor text. I know what you're
saying, "I can't write about anything." I use to feel the same way.
But the truth of the matter is, anyone can write. You just have to
find a topic that interests you. You can write about anything from
dogs, to computers, to personal training, to web hosting, heck you
can even write about writing. The bottom line is, articles are a
valuable source of "relevant" back links to your site.
2. Submit to directories. There are literally hundreds of "free"
and "paid" directories online. With 3 hours of painless work, you
can have your site submitted to hundreds of great directories. There
are many quality lists of directories that are regularly updated.
One of my favorites is www.best-web-directories.com/ which is
always updated and maintained.
3. Develop link exchanges with relevant sites. The major search
engines such as google see incoming links from relevant sites, and
give them more rank compared a link from an unrelated site. For
example, if you have a website about pet care products, your link
strategy should target pet related sites. Again with a bit of hard
work and determination, you can develop a great deal of "relevant"
4. Forums are a great source for additional traffic and links. Many
forums allow their users to display signatures in their posts. These
signatures can consist of both text and links. When you post a new
message on that forum, your websites link will be displayed for
everyone to see. This not only helps build valuable back links, but
will bring additional traffic to your website.
5. Join a link co-op. Co-ops such as the one found at
www.digitalpoint.com/ are an amazing source of valuable back
links and free advertisement. What is a co op network? A Co op
network is a network of site owners/webmasters that offer ad space
to the network. In return, the ads they define are displayed across
the entire network. The best part of ad networks such as the one
found at digital point, is, they are free. Having your site in a co-
op can literally mean thousands of back links for your site.
6. Buying ezine ads is a paid method of advertising, but it works,
because it is the most targeted of these approaches. Write a concise
ad for your business, and link to either a lead-capture page or
directly to your autoresponder. Then, begin contacting ezines to
place your ad. (Do a search for "ezine directories," and you will
find enough lists to keep you busy.) When you contact an ezine, look
for rates for both classified ads and solo ads. The advantage to a
solo ad is that your ad goes out by itself in a separate email, but
they can be more expensive. Because these ads are targeted (you
should NOT advertise in an unrelated ezine), you will definitely see
traffic, but you will need to track your results to see which ezines
bring you the most and best traffic.
7. Ad Swaps can be an exellent source of advertising. Start by
writing some killer copy (to coin a phrase...there are many free
articles and ebooks writen on the subject). Simply use your favorite
search engine and type in...how to write ad copy. I googled this as
I am wriying this and it showed 12,400,000 results. WOW! Once you
have your ad written, search out Ezines that are in the same
catagory as your business or service. Again use your favorite web
search. Build yourself a list of ezines and then email them asking
if they except ad swaps. Include your ad in your corrospondance with
the ezines so they can see what you are offering. Another place to
check for ezines is to type in Ezine directories in your seach
engine. Look up ezines in your catagory of business or service. Most
listings will tell you if they except ad swaps and the peramiters of
the ad such as how many lines and how many characters per line.
Don't forget to ad your website url in your ad.
If you want to have a successful site, whether-it-be a hobby or for
business, you have to understand how search engines work. Part of
that understanding, is knowing about link development. Maybe in the
early 90's the idea of "if you build it they will come" might have
been true. But in the year 2005 the internet is a far more
competitive and complex place. To be successful today, you have to
work at it. Without a quality source of back links the search
engines will all buy ignore your site.
Richard D. Moore is the President and Founder of IncomeNow!
Marketing Masters. We offer Free support to every subscriber to
IncomeNow! A No Hype, No Bull, Honest and Real source to help you
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