Why Your Internet Business Is Like The Stock Market
Please consider this free-reprint article written by: Patty Gale
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Article Title: Why Your Internet Business Is Like The Stock
Author: Patty Gale
Word Count: 471
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As savvy stock market investors know, chasing after the one
"hot stock" with the possibility of bringing instant riches is
not a wise idea. You know the old saying, "Don't put your eggs
in one basket". This type of thinking carries a high risk. If
your stock goes up and you are smart enough to sell, then
you've made money. However, if your stock falls, you just don't
know when (or if) it will ever make a comeback.
With this idea of chasing after the "hot stock of the day", you
might as well buy a lottery ticket. Diversifying your investment
portfolio for long-term growth and stability is the wiser of the
strategy. You invest your money over any number of stocks in
different industries, thereby spreading your risk across the
The same principle should be applied to your internet business.
Many of us first arrived online with the notion of building a
really great website to reach the masses in hopes of making a
lot of money. We later found out that the "build it and they
will come" theory is just that, a theory. Oh sure, there are a
few who have managed to create a nice income from just one or
perhaps two websites, but even Amazon didn't turn a profit
Unfortunately, most of us do not have unlimited financial
resources. Many have given up, only to go back to either a
corporate job or some other type of work in order to support
their family. What they did not realize is that their internet
business really should be treated like their investment
Why do many of us still try to squeeze every single penny out
of one website until it's bone dry? It's like wringing out the
washcloth until there's no water left to drip. Why bank all of
our risk in just one site?
There is a better way and it's called diversification and
leverage. How? Instead of building one website and beating it
to death in trying to get every last penny until it screams "
no more!"... build more sites. In the past, building websites
by hand took days and weeks, if not months. Today, there are
tools to make this process much simpler and faster and in some
cases, you don't even have to know any code at all.
Why diversify and leverage your business across a variety of
websites? To reduce your risk and to leverage your efforts.
Individually, they may not make a lot of money, but
collectively, you could create a nice little internet empire of
your very own. It will be well worth your time in creating a
long-term internet "investment" portfolio.
To Your Success!
© 2005 - all rights reserved
About The Author: Patty Gale is a successful entrepreneur who
specializes in personalization and customer care for all her
clients. She exchanged her suits, hose and heels for working
at home in her "jammies" and is on a mission to empower other
women to do the same. She can be reached at
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