Seecrets On Website Promotion: Marketing Plan For Joe Nogood Gift Store
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Article Title: Seecrets On Website Promotion: Marketing Plan
For Joe Nogood Gift Store
Author: Stan Seecrets
Word Count: 1250
Article URL: www.isnare.com/?id=4940&ca=Marketing
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Joe Nogood owns a small but thriving gift store. He is
middle-aged and he dabbles in the stock market and has survived
some major crashes in his time. He is an expert on gifts, having
learned the skills over the years. There is only one word to
describe him, ordinary.
Joe has been studying the internet for months, surveying the
battlefield, as he calls it. One day, he declared to Stan, his
longtime buddy. "The dotcom bubble has bottomed out, I see that
we are at the beginning of a new uptrend. Let’s build an online
Setting up a website is like setting up a business in a foreign
land. Joe had to learn the foreign language (HTML, XML, PHP,
Perl, CGI, Java, CSS, RSS).
The first stage was easy enough. They quickly decided on
JoeNoGood.com, it has a counterculture aura around it and a
matching slogan as well - We’re Good at JoeNoGood.com.
Registering JoeNoGood.com (domain name), finding a web-hosting
company to host his site and finding a credit card processor to
handle the credit card transactions were simple tasks. There are
also some excellent open-source software that, with some basic
knowledge, Joe and Stan built their website within two weeks.
The second stage is by far the toughest and will need stamina –
website marketing and promotion. Having a website is like having
a billboard pasted with your messages on an island. Now Joe
needs visitors (hits) and bridges (links) to his little island.
When a consumer wants to find a product, 80% of the time, this
person will use a search engine. Joe’s website has to
search-engine friendly - when a search is made for a product or
service at JoeNoGood.com, Joe want his website’s page to be in
the top 20 rankings (top 10 would be ideal). This is Joe’s
first-year marketing plan.
Sending 48 Free-Reprint Articles a year
Joe’s marketing plan needs him to write 48 articles a year. He
understood that his articles have to be original, informative,
entertaining and in plain language. With his buddy during an
all-night brainstorming session they agreed on a few ideas.
A Brief History of Gift-Giving would be a good start. Gifts for
Positive Response might be another – not corruption, you
blockhead, think about a prelude to a marriage proposal or
motivating a teenage student to excel in his studies. Romantics
may like to read Gifts for Your Love; the list goes on and on.
Perhaps, a possible topic may be Gift-Receiving Habits of
Bushmen Americans, the ones concentrated in the D.C. area.
Bushmen use strange language like "I wish to caveat my
response" which is hardly understandable by the public. A
follow-up article like Bushmen Gifts – the Impact on Iraq’s
Economy may provide the scholarly reputation for Joe, a
must-read for think tanks around the world.
Publishing 4 Free E-books a year
Since Joe wrote an article a week, within three months, he will
have enough material for an e-book. Knowing the hassles, he
decides on a commercial website that can convert his articles
into an EXE and PDF format and submit this free-for-download
e-book to the various depositories on his behalf.
Naturally, since this e-book is free, Joe inserted some
messages on his products and services in a non-intrusive
manner. Joe thought – an e-book-cum-catalog, what a clever
idea. He wants to persuade without using the ways used by
in-your-face marketers. Joe wants his readers to know and
believe he is true to his chosen slogan.
On publishing his first e-book and seeing a growing readership,
Joe called his printers and ordered a fresh set of new name
cards – Joe Nogood, Owner-Internet Writer-Author. Stan sensed a
distinct glow about Joe’s demeanor since that moment.
Releasing 4 Free Software a year using Rebrand Software
Neither Joe nor Stan can write software of professional
quality. It is true Stan attended a few night classes in
programming but writing software that will be used as market
promotion tools is a different kettle of fish altogether.
Giving away free software like corporate gifts (golf caps,
diaries) will need quality and robust software. When users
download and use Joe’s software, they will see JoeNoGood.com
logo and a link directly to Joe’s site. Apart from the onetime
costs, there are no extra costs - when Joe gives out this
corporate gift to 1000 or 1 million, his outlay is the same.
Joe’s eyes glistened on hearing this.
Joe found a rebrand software site that will sell him resale
rights with adjustments. That is important, because
JoeNoGood.com do not want to be associated with cloned software
that everybody may have, like many marketing self-help books. He
wants some unique feature that will distinguish his corporate
gift from the others. Finally, he decided on an RSS news feed
reader, stock charting program, a time planner with crypto
functions and a computer security tool.
Sending 6 Press Releases a year
Joe understands that sending messages is tricky. From his
knowledge of Chaos Theory, which he learned from analyzing
stocks, information seeps through the internet at different
A press release by Google can travel round the world many times
in a few hours. On the other hand, a message by Joe may take
months just to cross the Atlantic Ocean. Hence, he chose
RushPRnews.com headed by a veteran with 15+ years experience to
give him an edge over the thousands of press releases filed each
A happy ending
At the end of the first year, Joe found he gained about 1000
links for his articles, assuming 20 links for each article. For
the 8 free e-books and software titles, he got about 2000 links,
assuming 250 links for each title. For the press releases, he
found another 250-500 links. 3000-plus inbound links for one
year of hard work is indeed gratifying for Joe.
Years down the road, Joe’s hard work and determination had paid
off. His store is the recognized leader with over 36% of the
global share in gift sales. From the meticulous data he has
collected over the years, he converted these to marketing data
that any advertiser or gift manufacturer would die to get their
hands on. Joe wisely published for-subscription-only e-books
with the grand title of Collective Consciousness of Gift Buyers
by Country, Month and Year and priced them in eGold (equivalent
to thousands of Yanks dollars). Joe Nogood struck dotcom gold.
The powers in Mountain View are not amused.
JoeNoGood.com and Joe Nogood are fictional. Hopefully readers
can see a bit of themselves in Joe as he grapples with the
complex issues on the Internet. Stay tuned, folks.
The term Bushmen Americans is hereby released into the public
domain. A small attribution (first coined by Stan Seecrets) is
appreciated. The usefulness of this term may have a limited
shelf life (around Jan. 2009) unless someone named Jeb becomes
The name Joe Nogood is the exclusive copyright of Stan
Seecrets. Fair use is permitted.
Anybody who wants to trade his full-featured,
hydrogen-fuel-cell-powered, ocean-going yacht for exclusive
movie/television rights to Joe Nogood’s story can contact this
Stan Seecrets Postulate: We’re Good at JoeNoGood.com (figure
this one out yourself).
About The Author: The author, Stan Seecrets, is a veteran
software developer with 25+ years experience at
www.seecrets.biz which specializes in digital asset
protection and total website management. You can send your
views or criticism by e-mail to Stan at seecrets.biz. ©
Copyright 2005, Stan Seecrets. All rights reserved
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