Managing Your Home Based Online Business - 1
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Article Title: Managing Your Home Based Online Business - 1
Author: Roy Thomsitt
Word Count: 854
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Author's Email Address: roy@change-direction.com
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Working at home in their own business is something millions of
people strive for and dream of, but most in the Western world
never actually get around to doing it. For those who do achieve
it, how do they adapt if they have changed, for example, from an
office environment, where they were employed, had a strict
routine imposed on them, and were told what to do all the time
by those above them in the company?
How do you manage working alone from home? Now, that is not
"manage" in the "how do you get by?" sense. It is manage in the
manager/staff sense. You work at home alone, you are the boss of
your home based business. So who or what is there to "manage"?
The profitability of any business, sole proprietor or
multinational, depends on the successful management of a number
of omnipresent departments: marketing, finance, human resources,
computing, purchasing, and, if appropriate, research and
development, and production.
If you are working at home, alone, online, you have all those
management responsibilities and functions rolled into one. Your
management task is perhaps the most difficult of all. You have
to manage yourself. If you have never thought about it like
that, then I suggest you consider it for a while. To run a
successful business, you need to have a grasp of all the
elements of that business, and how they interlink. That is as
true with a home based online business as it is with a large
corporation. Managing all those different elements of the
business, I think you will find, is not as easy as it may
sound. Managing yourself is definitely not as easy as it may
sound.
Working at home for many can mean an escape from the managers
above them who may have made their lives a misery, or at least
less satisfying, for all of their previous career. But does
working at home mean an escape from management altogether? No,
it does not. At least, if you want a more profitable home based
business, then management will be every bit as important as
before. In fact, more important.
Why more important? Now it is your business. If you had shares
in a company, would you not want good management to increase
profits and thus your dividend and capital? Of course you
would. You are not earning profits for others, unless you have
family responsibilities. Okay, you will pay taxes, but that's
not your biggest concern when you get started. You just want to
get started and make some profits.
Having achieved your dream of a home online business, you want
it to succeed. You will have an online business that will
belong to you. You are the boss, and the expert on all aspects
of running the business. You have your freedom at last, now you
need to manage your new business in a way that will ensure it
grows and prospers.
With you as manager and staff, these things will all be so
easy...won't they? Maybe not. Having your own business,
especially based at home and alone, is not necessarily as
straight forward as you may have thought. Just ask yourself for
now, if you were a manager before, were you a good manager? As a
subordinate, were you a good member of staff, someone your
bosses respected and could rely on? Ask yourself. Be honest and
ask some of your former co-workers, who should be honest too.
Listen to any conflicts. You will have to deal with those
conflicts as manager and staff.
Really? Yes, really! You have to deal with yourself. You are
the boss and the staff. The best staff are those who follow
instructions, work hard in their allotted time, work
efficiently in what they are doing, and apply all the knowledge
and training they have. They are also going to flourish by
coming forward with good ideas and having them listened to.
The best managers give clear instructions and communicate their
expectations of their staff. They also explain why certain
things are done and paint the broader picture to enlighten
their staff about what their role means. They also know when to
listen to the ideas of others, including staff, and when to buy
in expertise. Are you able to fulfil both roles?
By being aware of the need to manage the finance, marketing,
purchasing and the other “departments” of your online business,
you are part of the way to managing your business more
effectively. If you can learn to compartmentalise, in your own
mind, those same “departments” then you will be taking another
step along the same road. If you can devote time to learning
more about those “departments”, becoming an expert in each, and
also learn what you can about management, then you will be a
powerful manager of your online business.
Who will benefit from that? You, and those you support and care
for. Does that not make the effort worth it?
About The Author: Roy Thomsitt is the owner of the home
business website: www.change-direction.com
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