Marketing – Like A Game Of Chess
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Article Title: Marketing – Like A Game Of Chess
Author: Joy Gendusa
Word Count: 441
Article URL: www.isnare.com/?id=5288&ca=Marketing
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Have you started thinking about your Valentines Day Promotion
It may sound like a strange question on the day before
Thanksgiving but it really isn’t. When scheduling your
promotions it is like a game of chess. You should always be
thinking at least 3 moves ahead.
In this case each "move" should be one month. Therefore you
should have been thinking about your Valentines, or February
promotions as you fall asleep after your big Turkey dinner.
There are a few reasons why you need to have your promotions
figured out that early.
Getting Promo Out Takes Time.
By having it all worked out months in advance you give yourself
enough time for the logistics. Getting the concept down, getting
artwork put together, printing, and mailing all have to be done
and this can take several weeks from being an idea in your head
to being a piece of promo in your customers hands. You are also
going to want to have the piece in your customers’ hands at
least 2 weeks before the sale or event.
Get the Message Out Multiple Times.
Getting your promo out early lets you drive your message home
through repetition. Take Christmas for example. If you start
mailing to your customers in the beginning of November, you
will be able to cement your company name in their head because
you will be able to mail to them multiple times before they
have to make their Holiday purchases. On the other hand if you
start mailing to them in late November or Early December you
will not have the time to do multiple mailings. Getting one
mailing out at that stage will still be much better than not
sending anything at all, but nothing works better when
promoting than multiple mailings with the same message to the
Free Up Time for Running Your Business.
Most people who own a business do their own marketing.
Thankfully marketing is one of the few things in a business
that you can do far in advance. By scheduling your holiday
promotions ahead of time you will make yourself available to
wear all of the other hats that you do around your business.
Scheduling promotions can seem like a huge task, but some
things are just worth the extra thought. It really isn’t that
daunting. Once it is done, then you’ll have time to put your
ideas and energy on other areas that need your attention so
that you maximize your efforts toward expansion.
About The Author: Joy Gendusa founded PostcardMania in 1998,
her only assets a computer and a phone. By 2004 the company did
$9 million in sales and employed over 60 people. She attributes
her explosive growth to her ability to choose incredible staff
and her innate marketing savvy. Visit her website at
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