The Future of RSS is Not Blogs
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Title: The Future of RSS is Not Blogs
Word Count: 545
Author: Sharon Housley
Article URL: www.submityourarticle.com/articles/easypublish.php?art_id=1808
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The Future of RSS is Not Blogs
Copyright 2005 Sharon Housley
Blogs vaulted RSS into the limelight but are unlikely to be
the force that sustains RSS as a communication medium. The
biggest opportunities for RSS are not in the blogosphere
but as a corporate communication channel.
Even now, businesses that were initially reluctantly
evaluating RSS are beginning to realize the power and
benefit of the RSS information avenue. The inherent
capacity for consumers to select the content they wish to
receive will be the driving mechanism for keeping
advertisements to a minimum and content quality consistent.
Like the Internet when it first started, blogs were
emboldened by the "cool factor". As the novelty of being
new and cool wears off, Internet webmasters and bloggers
alike are realizing that maintaining a website or blog is
time-consuming. "Coolness" often wears off if a channel is
not monetized. With the ease of blogging and the array of
blogs available, only a handful will be able to sustain
fresh, constant, unique content and generate any sort of
reasonable or significant revenue. As a result, blogs as we
know them today will fade into the background, with many
blogs being abandoned.
RSS, being a tool that saves Internet surfers time and
allows webmasters to re-purpose and re-package existing and
new content will, in my opinion, continue to thrive. A
business effectively using RSS can bring new site visitors,
increase search engine positioning, and generate product
interest. The flexibility of RSS as a communication medium
and the expansion capabilities of the enclosure tag will
allow RSS to flourish as an online marketing tool. Each day
businesses are adopting new uses for RSS, and users are
becoming accustomed to skimming content that *they* choose
in a single centralized location.
As businesses adopt RSS and consumers experiment with
feeds, the popularity of RSS will grow. Ultimately,
consumers are the driving force behind technology. The
convenience of RSS and increased popularity will set a
precedent for consumer expectations. Businesses using RSS
as a communication vehicle are able to create keyword-rich,
themed content, establishing trust, reputation, and ongoing
communication with current and prospective customers.
The big consumer benefit to RSS is that consumers opt-in to
content of interest, totally controlling the flow of
information they receive. If the quality of the content in
the feed declines, users simply remove the feed from their
RSS reader and they will not receive any additional updates
from that source. The RSS reader acts as an aggregator,
allowing users to view and scan multiple content streams in
a timely fashion.
Consumer expectation will drive businesses that are slow to
adopt. Ultimately, RSS will be a standard, like email
addresses and websites are now a "must" for businesses. RSS
feeds will join their ranks.
Unlike blogs, businesses can easily justify RSS feeds, as
they will be increasing customer and corporate
communication. RSS will create new revenue channels. RSS
has the potential to help companies develop strong
relationships with consumers and create brand loyalty. RSS
Feeds will draw existing customers and prospective clients,
translating to a new or renewed income stream. Businesses
using RSS feeds as a communication medium to notify
interested customers of specials, discounts, product
announcements, technical support tips, news and industry
studies will ultimately sustain RSS as a viable and valued
About the Author:
Sharon Housley manages marketing for FeedForAll
www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage www.notepage.net a
wireless text messaging software company.