How To Get Effective Sales Copy For Your Autoresponders
Autoresponders are the greatest sales tool ever invented. They
solve the biggest problem in advertising--how to follow-up with
interested prospects until they buy.
There are plenty of free or low-cost autoresponder deals
available. Multiple autoresponders send ten or more messages
automatically. For the person who used to spend their days
flipping through a rolodex, this automated selling is a dream
BUT where do you get the sales info to put in your
autoresponders. Unless you love to write page after page,
filling these labor-savers can be a very tall order.
Here are some strategies for getting good autoresponder copy
fast and easy.
Simple 3-letter campaign.
Don't worry about coming up with ten or twelve quality sales
letters when you are starting out. You can greatly increase
sales with just a three letter multiple autoresponder. More
than three letters may be overkill.
Make your first letter briefly present your offer. It should be
designed to get attention and bring in those who tend to quickly
make up their minds to buy. That is about 15% of customers.
Your second sales letter should arrive the next day. Make it
longer and filled with details. About 70 percent of consumers
are folks who need ALL the details before they will purchase.
List your features and connect them with the benefit your
customer will get from those features.
Your third sales letter should be scheduled to arrive several
days later. Start with "Successful people are busy. I know you
probably saw my earlier messages, considered them, but haven't
yet had time to respond."
Then give them another rundown on your offer. Bring in a fresh
angle so it doesn't seem like they are reading the same letter
they saw a few days ago.
Borrow good copy from others.
Because good sales letter copy almost always stresses the
concerns of the reader, letters tend to be similar. You may be
able to find someone in your industry or a related business
that has letters you can adapt for your messages (with the
Many letters start with something like: Are you so busy working
you don't have time for family and friends? Are you looking for
ways to work smarter, faster, with greater profits, while
leaving time to have a life?"
This kind of copy can be used to promote a huge number of
products and services.
Sending more than three letters.
More than three sales letters tend to get ignored. If you want
to send more, have your fourth and fifth letters arrive weeks
or months later. Scheduling a new letter to arrive every month
can catch a prospect when they're ready to buy.
But I'm paying for a ten message autoresponder and I WANT to
use all the messages, you say. Make messages six through nine
read more like a how-to article or ezine. Give readers helpful
information while including your sales message in several brief
About The Author: Kevin Nunley and his team of top writers will
carefully create your autoresponder messages. You'll be
surprised at his reasonable prices and quick turnaround. See
Kevin's 3 and 7 letter packages at
DrNunley.com/copywriting.asp Reach him at