Pseudo Directories - Do They Really Increase Page Ranking And Keep You Organized

Conventional Wisdom states you should use Sub-Directories to organize your web Pages. Unfortunately the Page Indexing Tools Penalize your Page Rankings when you Do this, Many of the Page Ranking Algorithms in use today deem that pages close to your Root are of a Higher Value then pages that are further away from your root. If you have 2 Web Pages with the Exact same content (web1.html and web2.html) yourdomain.com/web1.html and yourdomain.com/articles/training/web2.html

All things being equal Web1.html will have a higher ranking then Web2.html because Web1.html is in the Root Directory and Web2 is in a Sub Directory.

As a Web Designer or a Home Based Business owner wearing a Web Designer Hat it seems you have 2 Choices, do what seems right and in many ways best and use a Pretty Directory Structure and Loose Ranking points or Throw out the Directory Structure and Gain Ranking Points. Many People Choose the Directory structure either because they don't know about the page Ranking Algorithms or they feel a strong need to be organized and are willing to sacrifice ranking points.

Pseudo Directories are the Best of Both Worlds. They allow you to keep your Directory organized and not loose ranking points. In fact by using meaningful names for your Pseudo Directories you can actually gain Ranking Points.

A quick lesson on File Naming if you have 3 Web Pages with identical content and they are named page1.html,bathroom.html and Home-Repair-Bathroom.html which file do you think will have the Lowest ranking and The Highest Ranking for the phrase "Bathroom repair". Page1.html will be lowest ranked and Home-Repair-Bathroom.html will be the highest rank.

The Pseudo Directory takes advantage of this page naming structure to allow you to organize your Web Pages and still maximize your page ranking.

As an Example you have a Web Page that is Promoting products and Services to Homeowners and Would be Homeowners. You want to build some content rich web pages using articles that you find and Reprint. Using Conventional Methods you would have a Directory Structure that looks like

root/articles/Home-Loan/file.html, root/articles/Home-Repair/file.html and root/articles/Home-Selling/file.html etc.

With the Pseudo Directory method you keep all your files in the root Directory you just name them using the Optimal naming rules. Now you would simply have Pseudo Directories named

Home-Loan Home-Repair Home-Selling

So An Article on Roof Repair would be named home-repair-roof.html Similarly and article on Kitchen Repair would be named Home-Repair-Kitchens.html and on Bathroom repair would be named Home-Repair-Bathrooms.html. An Article on FHA Loan Loans would be named Home-Loan-FHA.html and an Article on how to sell your home by owner (FSBO) would be called Home-Selling-FSBO.html

This next step is optional but it does have a few advantages and will help increase your page rank even more. Create a Table of Contents or Site Map for each Pseudo Directory. So continuing with the above example create a Files called Home-Loan-Contents.html - Links to all Home-Loan Files Home-Repair-Contents.html - Links to all Home-Repair Files Home-Selling-Contents.html - Links to all Home-Selling Files

Next (If you have more then 3 or 4 sub topics) Create a Page called Home-Contents.html where you have links to Home-Repair-contents.html and Home-Loan-contents.html and Home-Selling-contents.html ...

Copyright © 2005-2006 Mike Makler

About The Author: Mike Makler has been Marketing Online Since 2001 and has Built an Online Organization of over 100,000 members. You can see My Web Page Here and be sure and Subscribe to my Newsletter www.ewguru.com/hbiz/home.html