How I Get Hundreds Of Daily Website Visitors For Free
Know about "Viral eBooks"?
It's not a new concept I'll admit, but it works like absolute
gangbusters. In fact, over the past three years it has
personally been responsible for bringing me hundreds of
thousands of visitors to just one of my websites. AND - 100%
for free.
Getting traffic with Viral eBooks is a "free traffic tactic",
which means you're not paying for advertising. But, because
you're not paying for this exposure, you need to instead create
content that people WANT to pass on.
This takes effort, but if you do it right, it can pay you back
hugely. Let's go through it:
Okay - for starters you can create Viral eBooks in two formats:
EXE (executable) format - which means it only works on PC's.
This type of eBook looks like a website packaged together.
These types of eBooks look great, and all someone has to do to
view it is download and double-click it. But, as mentioned it
does only work on PC's, and generally the software to create
these types of eBooks isn't free, although it is very
affordable. (I personally use the software from
eBookCompiler.com which as I write this retails for around
$30.)
Alternatively - you can create and distribute Viral eBooks in
the hugely popular PDF format. The advantage of PDF is that
everyone can read them successfully whether they're viewing
your eBook on PC, Mac or "other".
To read PDF successfully, the person who downloaded the eBook
needs to have the free Adobe Reader installed on their
computer. Most people do, and if they don’t it's a quick
download from Adobe.com, so this isn't an issue.
Although PDF’s can be more widely read that EXE style eBooks,
they’re not quite as flexible. With EXE's for example you can
actually embed video and audio into the eBook. This isn't
possible with PDF. With PDF you would need to instead include a
link to where the reader can view or download the audio/video
online.
So with this in mind, you need to decide what's most important
to you and make your choice accordingly for eBook format. I
personally don't recommended you create your eBook in both
formats, since that just complicates the distribution process
in my experience. Stick with one or the other.
For creating Viral PDF's - there's a wide array of software
that allows you to create PDF's. Some of this software is free,
some mind-bogglingly expensive. To view many available options,
simply search Download.com or Tucows.com.
For creating Viral PDF's, I personally use software that I had
specially created. And the advantage of my software is that it
allows you to easily create fully *brandable* PDF's. This means
that people can customize your PDF with their own affiliate or
website details.
The benefit of this feature is that it makes it much more
likely the PDF will spread far and wide for you as it gives the
reader a strong incentive to pass the PDF on as they can now
directly profit from it's distribution.
You can get this PDF branding software for free at BrandPDF.com
So those are your two options for eBook formats. Now - how do
you make it truly viral?
Well, first of all, decide what kind of visitors you want to
your website, and create an eBook on a subject that would
interest those people.
Your eBook has to be truly useful, interesting, and credible.
Don't create a poor quality eBook since no one will read it,
which means of course that no one will visit your site.
You can even include multi-media links within your eBook to
related audio and video if you like, making your product even
more interesting and unique. These download links lead back to
your site of course, which naturally gets you more visitors.
If you're not familiar with a subject matter that would allow
you to reach your target audience, you could perhaps have an
eBook ghostwritten. There's plenty of Ghostwriters who would
bid on a project you list for free at eLance.com.
(Ghostwriters are professional writers who create unique
content for you on a subject of your choice, and give you all
the rights to it, so you can use it as you choose. Many
ghostwriters offer their services very affordably.)
Alternatively - an information-rich interview with an expert in
the field could be a good solution. The person you interview
gets free advertising that way too of course, so they may well
be happy to spend the time.
Such an interview can be done either by email or by phone. The
audio of a phone interview would be edited (to remove any
mistakes) and then transcribed. Both the audio and transcript
can then be offered in the eBook.
In my personal experience, longer interviews (more than just a
few simple questions) don't work well by email since it can
take the person being interviewed quite a lot of typing, and I
find the momentum of the process quickly fades this way with
every question asked, which can lead to significant delays.
For this reason, and to keep things quick and easy for the
person being interviewed, I have generally gone with phone
interviews in the past - one hour of interview generally
creates from around 7,000 to 10,000 words of content.
Then after finalizing the recording and tidying the transcript,
pass the product by the interviewee before publication to
confirm their approval.
And let me stress again - your eBook must be high quality and
credible. The higher the quality the further it will spread.
If it's free to give away, maybe aim for an eBook that could
sell for $20 comfortably - IF - it was being sold.
Use this as a rough guide to the kind of value you want to aim
for with your eBook. The more value you offer in a subject your
target market is interested in, the more people will pay
attention to it. It's as simple as that.
So finally - how do you make the eBook as viral as possible?
One important point already mentioned more than once is to make
the eBook very high quality.
The next important point also touched on is that it is very
good to give people strong incentives to pass the eBook on,
rather than simply hoping they do. To do this, give them
benefits for passing it on. Particularly - by making it
brandable so that the person passing it on can add their
affiliate links, or even their "home page" address to it. For
example:
"This eBook is brought to you by JoeBloggs.com"
If it's a free to sell eBook (which means: if you have a copy
of the eBook, you have the automatic right to sell it yourself.
In a sense these are resale rights that automatically roll from
one eBook owner to the next) - have a ready-made and
professional website and sales page linked to from within the
eBook, so that it's easy for people to start selling it.
And if the offer, sales copy, website and product are all high
quality, the eBook should sell well for everyone who resells
it, which means it quickly spreads far and wide for you.
If you give everyone who gets a copy of the eBook a way to
profit it will just keep on spreading for years to come. This
has been my experience. Search for my name in Google to see
this first hand.
And pay attention to the rights you give the eBook - loose
rights for an eBook will help it spread far and wide quickly.
Specify the rights within the first page or two of the eBook so
there's no confusion. And don't just say "Master Rights".
Explain the rights in an easy to understand way.
And let me also say that the more eBooks you create, the larger
the "Viral Net" you'll have out there working for you to bring
you visitors every single day.
I've personally been creating viral eBooks for around three
years as I write this, and have over thirty eBooks out there on
thousands upon thousands of web sites. AND - on tens of
thousands (even hundreds of thousands) of personal computers
around the world. And all these eBooks are working
automatically every day to bring traffic back to my site.
Starting your own Viral eBook library can do the same for you.
About The Author: Louis Allport is an online product developer
and marketer. To get a free download of his powerful "Viral PDF
Generator" software, visit the following address:
www.BrandPDF.com
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