Is Calling Your Prospects A Chore?
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Title: Is Calling Your Prospects A Chore?
Word Count: 525
Author: Glen Snethun
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Is Calling Your Prospects A Chore?
Copyright 2005 Glen Snethun
Do you constantly find something else to do besides calling
your prospects or spend endless time “preparing” to make
your calls? If this sounds familiar, read on and you’ll
find out how to not only do effective prospecting, but also
how to enjoy it. You’ll be having fun talking to prospects
-- and you won’t believe the results of your efforts!
The number one secret to success in calling your prospects
is making the call about them, and never, never, never
about you! Ask them a series of “can opener” questions that
keeps the focus on them. Examples of questions to ask them
may include:
• Tell me about yourself.
• What are your goals and aspirations?
• Why are you interested in this particular business or
product?
• Is your spouse involved in your decision?
• What kind of money would you like to make?
Keeping the focus on them puts everyone at ease (and takes
the strain off you). Your prospect won’t feel pressured
and will begin to open up. Everyone has a story. Listen
to theirs and you’ll be surprised at how much information
you can gather. Then use this knowledge to qualify, sort,
and later close them!
The next secret is to concentrate on making some sort of
connection. Find a common denominator. Do they have
children? If yes, talk about yours as well. What are they
doing for work now and do they like it? Then find another
connecting point. Get inside their line of defense and
your job is 75% done! They’ll sense and know that you
have an interest in them and begin to trust you. Again,
use this information to sort, qualify and later close them.
Third, make sure they realize that you are there to assist
them and be of service—every step of the way. People can
sense very quickly when you are just using them for your
own gain. You may have some success with a “hit and run
approach” but you may hit a dead end yourself.
Fourth, help them regard the business opportunity or
product you’re presenting as the vehicle that will make
their vision a reality. Never forget that you have
something they need. If they are to attain the level of
financial success they are looking for, they’ll need you on
their team. Don’t push or pressure. If you’ve done
everything right to this point, they’ll want to come to
you.
The last secret to prospecting success is choosing a
product or business opportunity that you believe in. If
you don’t truly believe in what you are doing, how can you
expect your prospects to? They will instantly sense your
reservations and lack of confidence. The result will
manifest itself into no sales.
Remember—it’s all about connecting with people. As many
approaches as there are to sales and prospecting, people
are still individuals. If you believe you are helping
people and providing them with a service, they in turn will
also believe. The result is that you won’t need to “sell”
and the phone will become as light as a feather!
About the Author:
Glen Snethun is a stock/options trader as well as a
full-time Internet Businessman, Author and Coach.Glen
dedicates his time to showing others how to create multiple
streams of income using the Internet.Get ideas from Glen at
www.GlenSnethun.org
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