Proven Techniques For Building A Responsive List
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Title: Proven Techniques For Building A Responsive List
Word Count: 676
Author: Diane Hughes
Email: probiztips@swbell.net
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Proven Techniques For Building A Responsive List
Copyright 2005 Diane Hughes
We’ve all heard those who have Internet business-success
stories proclaim, "Nothing will make you as much money as
building a responsive list!" The trouble is, most people
won’t let you in on their secrets for building these
goldmines. In reality, it isn’t all that hard to do.
I’ll be the first to break the silence. Below you’ll find
the proven techniques you need for building a responsive
list. In step-by-step format, you’ll see exactly what
actions to take - and in which order - to develop a
subscriber base you can generate revenue from for years to
come!
STEP ONE - Find Out What Your Subscribers Want
One of the biggest mistakes I see people make when trying
to build a list is to not understand their subscribers.
Once you’ve decided what topic your newsletter will revolve
around, take time to interact with your prospective
subscribers.
Ask them what they want to read about. Find out where they
are struggling. Research their needs diligently. This is
the only way you’ll be sure to provide what your
subscribers really want.
One great idea is to use www.surveymonkey.com to conduct a
survey. Ask several questions in order to find out as much
as you can about your subscribers (or future subscribers).
These questions might include:
1) Are you male or female?
2) What is your occupation?
3) How long have you [been in business, owned a pet,
designed stained glass windows, or whatever relates to the
topic of your ezine]?
4) What are the three areas you struggle most with in
regard to [the topic of your ezine]?
5) What information have you been searching for, but been
unable to find?
6) What article topics would you like to see in [name of
your ezine]?
And any others you can think of.
STEP TWO - Have Something Of Value To Offer
Once you’ve gotten the information you need from your
subscribers, don’t waste it! Use the information to offer
something of value.
Did you find from your survey that most of your subscribers
are professional women with children who are interested in
timesaving tips? Then give them tips! Not worn out,
everyday, ordinary tips. Take the time to create or
research innovative tips designed specifically to help
professional women with children live more productive and
stress-free lives.
If you deliver a newsletter that’s disappointing in the
eyes of your readers, you’ll soon find your subscriber base
will dwindle down to nothing, so go all out!
STEP THREE - Promote, Promote, Promote!
Yes, you’ll want to put subscription boxes throughout your
own website to drive subscribers to your list. But don’t
stop there. There are virtually TONS of ezine directories
and ezine announcement lists online that can dramatically
increase your number of subscribers.
Here’s a short list. You can quickly search any search
engine to find more ezine directories.
www.ezinelocater.com
www.ezinehub.com/add.html
www.lifestylespub.com
www.ezinesplus.com
www.e-zinez.com
www.inkpot.com/zines/
www.ideamarketers.com
www.list-a-day.com
www.zinos.com
STEP FOUR - Be A Dependable Resource
Word of mouth spreads quickly about newsletters and ezines
that actually offer solid, dependable content and
resources. Make sure you are one of them!
With each issue, take time to do your best work yet. Offer
original articles or new reprints (not articles that are
months old) plus resources that you have checked out
yourself and approve of. Your subscribers will soon develop
a sense of trust and loyalty and will repay you for your
time by buying from you.
A FINAL WORD OF CAUTION: DON’T endorse every new ebook,
software product, or affiliate program that comes down the
pike. Be selective. Remember, once your subscribers realize
what an honest and true publisher you are, they’ll gladly
trust your opinions, purchase those products you
selectively recommend, and refer your ezine to others they
know.
About the Author:
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> madmarketer.com/diane
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