B2B portal: A Business Platform to Ultimate Productivity Improvement
You may publish this article in your newsletter, on your website,
or other publication as long as the article content is not
altered and the resource box is included. Add byline with active
link. Notification of the use of this article is appreciated,
but not required. Total word count including resource box: 1228
A Business Platform to Ultimate Productivity Improvement
By Nowshade Kabir
If somebody tells you that your present corporate website can be
website can be converted to a B2B portal which will help you
significantly improve your company's productivity in both of the
two primary factors: Revenue Growth and Cost Saving, and that the
portal can be launched in a matter of months with a very
reasonable investment, what will be your reaction? Read on to
learn how corporations all over the world are missing an
opportunity, which can revolutionize the way they manage their
What is a B2B portal?
A portal is defined as an access point to World Wide Web. A
portal is a combination of web pages, features and services which
become a primary destination for users. The word was first used
to describe the sites of popular Internet access providers or
search engines such as AOL, MSN and Yahoo! At a later stage, the
word "portal" evolved into something bigger covering business
websites, where a corporate portal or enterprise information
portal acts as a base for employees, customers, suppliers and
other associates of a company to access corporate information and
web services. A B2B portal is a distinct kind of website with
features to conduct electronic business and manage significant
parts of corporate business processes.
Benefits of having a B2B portal
Today, B2B portals are not just a fancy idea! They are an
absolute necessity for all enterprises of any type and size. The
advantages of having a quality B2B portal are massive.
Implementation of a true high quality B2B portal could have
immediate impact on company productivity.
Revenue Increase from Existing Clients
Existing clients get faster and easier access to product
information, quicker response to their requests, get better
customer support and are able to buy products online.
Revenue Increase from Value Added Services
Once a B2B portal is set as the primary sales channel, spared
resources can be used to create more value added services for
clients. Some of the services that the portal may offer also
could be utilized to generate more value.
Order Processing Cost
If the B2B portal integrates supply chain management solution, it
will reduce the cost of processing orders drastically. Studies
show that similar solution can reduce cost of processing a
purchase order from US$ 70 down in average to US$ 6 only.
Sales and support costs
Automated sales and customer support features integrated in the
in the solution is capable of reducing overhead costs up to 30
Inventory keeping costs
Clearer visibility and forecasting ability thanks to various
features of the B2B portal may help companies considerably reduce
inventory keeping costs.
Other key benefits include:
Low customer acquisition cost
Effective portal branding on the Internet will help to attract
customers from new sources. The cost of acquiring customers
through online channels is always cheaper than other traditional
Improve customer service
Ability to have constant interaction with customers through the
B2B portal helps companies serve customers better. The B2B portal
solution allows tracking the whole ordering process from payment
to delivery and brings greater efficiency in customer service.
or directly buy products using the shopping cart
Reduce sourcing time cycle
The customers can select products from the integrated marketplace
of the B2B portal and either sends purchase orders or directly
buy products using the shopping cart. Buyers handle all their
procurement related correspondence from a consolidated working
page, which helps them react instantly and reduce time in
Company buyers and sellers can create communities surrounding the
B2B portal's discussion board. This helps getting valuable
feedbacks on time, building new partnerships using the networking
ability of a community, and disseminating important information
to members easily.
Real time access to current product information
Current information of a product is vital for an accurate buying
decision. Updating product content and other information using
customized forms as it is necessary, the company can help buyers
and other associates to take critical decision promptly.
Control rogue spending
Consolidated and automated procurement and approval
method stops maverick buying in a company.
Main components of a B2B portal
Supply Chain Management
Supply chain management solutions can deliver great values to
company's existing systems. Implementation of these solutions
will help achieving incredibly high return on investment and will
have tremendous impact on company's business, which include:
better productivity, faster order processing, greater visibility,
the elimination of maverick or unplanned purchasing, etc.
This is the venue where the enterprises can post their products
for sale. A sophisticated shopping cart will be integrated into
the electronic marketplace in order to automate the buying
Electronic auction system can use both English and Dutch auction
methods. For convenience the auction component can be integrated
into the electronic marketplace.
Online auction helps liquidate surplus goods easily.
This solution allows the company to automate electronic
procurement, where suppliers compete for business real time
Storefront for Participants
Each associate of the B2B portal will get a Storefront that may
reflect profile of the company, its products, services or other
A Forum or a Discussion Board is an organized, on-line
interactive message board where participants conduct discussion
on a set of topics by posting questions, comments and responses.
Internal Messaging System
Elaborate Messaging System allows a participant of the B2B portal
send and receive messages from other participants and the
company. Since the messages do not leave a secured server,
participants would not be worried about sending sensitive
information over the Internet.
Catalog based bulletin board allows company associates to
post important notices in various predefined formats.
Directory of Companies
This is a listing of all registered associates of the B2B portal
either by business category or by alphabetical order. An advanced
search engine tool is incorporated in order to find a company
based on data provided.
E–catalog — a hierarchy of product and service categories
on UNSPCS, a global products and services classification method
that covers the broadest collection of industries and commodities
available today, and designed to facilitate e-commerce
transactions by providing geography-independent common
Product Content Adding System
Product adding mechanism based on either easy-to-use wizard or
simple but detail forms allows users to integrate products or
services with accurate and up-to-date information.
The system can generate an alert and send by email to a user, who
requested to inform once a particular product or service gets
added to the E-catalog.
Numerous other features could be incorporated to an existing B2B
portal depending on requirement, such as: News Aggregation using
RSS feed, Contact Management, Electronic Journal, Press Room,
Document Repository, etc.
Time needed to set up
Using ready made B2B Portal components from a provider like
Rusbiz.com a medium size portal can be build or integrated
to existing website within three to four months.
By developing a B2B portal ahead of your major competitors you
can give your business a significant boost and make your company
stand out from the crowd.
About the author:
Nowshade Kabir is CEO Rusbiz.com, a global B2B portal for small
and midsize companies. Our distinctive web stores along with many
outstanding features like e-marketplace, e-catalog,
supply chain management solutions, and trade leads section will
allow you to build robust Internet presence and manage key business
processes online. Rusbiz also develops Corporate B2B portals.