How To Supercharge Your Website
I am often asked “Jason, I get people to my website, but
nothing happens. What am I doing wrong?” Is this you? Did you
build a website only to have people come and leave? If so, you
can still save your website. By following some tried and true
rules, your website can become supercharged and be all that you
First, we need to dispel one myth. The Internet amazes almost
no one anymore. When I started in the early 1990’s it was a
whole different story. Today, the Internet is a major force in
our lives. Instead of saying things like “Wow! Look at that!”
we are saying “Been there, done that.” However, some people
know this and go to the wrong extreme by over complicating
Rule One: You are not an artist.
Ok, maybe you are, but you still don’t need to use every
available color and font in the known universe on your website.
Take a look at any newspaper. How many colors and fonts do you
see? Many are black and white print with a splash of color here
and there. Their type is sure and steady. The USA Today is one
of the more colorful papers out there and even they don’t go
nuts with color.
If your website is a visual car wreck, your visitors will end
up leaving. Your website could look like a piece of art, but if
the message gets lost, it is a waste of space. Keep your colors
simple and pleasing to the eye. If you look at some of the most
successful websites, you will notice they usually have a simple
Rule Two: Your website is not a puzzle.
Have you ever been to a website for the first time and seen
information all over your screen? If so, you most likely felt
overwhelmed and you probably left. Here is a fact. The more
orderly your website is in regards to content layout, the more
focused your visitor will become on the content. Content that
is not in an orderly fashion is sometimes coined as “hip”, but
the end result is a less focused visitor.
Does this mean you need a plain boring website? Of course not.
However, due care is warranted when laying out content. I would
like to direct your attention to the newspaper again. Most
newspapers use grids to layout their content. Look at the
newspaper. Even though it has a wealth of information, you feel
right at home. This is the same effect your website should have.
Spend the extra time and figure out how you can best lay out
your content. Always design with the first time user in mind.
Keep navigation as a top concern. You don’t need fancy flash
buttons and other doodads. If the visitor can not use your
website with ease and minimal distractions, all is lost.
Rule Three: Keep your focus.
How many websites have you went to that spend valuable homepage
space welcoming you to the website? Think about this for a
moment. Why is this necessary? What could be put into its
place? When a new user goes to your website, you have literally
seconds to interest them enough so they stay. Do you want to
waste that valuable time with a welcome message?
When you turn on TV to watch your favorite show, does the show
start off by welcoming you to Channel X and Show X? Of course
it doesn’t. The whole point of this section is to illustrate
just how important space is. You do not have the luxury of time
to have fluff on your website. Your ad copy (text/images) must
be lean and mean.
Another common mistake I see on ecommerce oriented websites is
the whole “who we are” speech on the homepage. When a new
visitor comes to your website, they don’t care who you are.
They care about what you can do for them. Keep your focus on
the visitor’s needs and not your own. Before you spend time
talking about yourself, you need to give the visitor a reason
to care. Because of this, it is best to put all your text about
your company on other pages. There is nothing wrong with putting
a blurb about your company on the homepage, but it should be
limited and to the point.
If you find yourself at wits end, it is time to call in the
experts. My company, MarketJunction.com, can help you. Are
there more than three rules you ask? Yes, but I selected three
very important ones for you in this article. My website,
JasonAMartin.com, has more informative articles. Follow these
three rules and you will be well on your way to a supercharged
Copyright 2005 Jason Andrew Martin LLC
About The Author: Jason A. Martin is a Journalism major and has
over a decade of successful Internet business experience. His
informational articles can be found at
www.JasonAMartin.com. He owns
www.MarketJunction.com , a marketing company that
specializes in copywriting & copyediting, article writing &
editing and search engine optimization & marketing.