Lynnís Online Business Failure Article
Publishing Guidelines: You have permission to publish
this article electronically or in print, free of charge,
as long as the bylines are included. A courtesy copy of
your publication would be appreciated- send to firstname.lastname@example.org
TITLE: Lynn's Online Business Failure
AUTHOR: Lynn VanDyke
COPYRIGHT: ©2005 by Lynn VanDyke. All rights reserved
WORD COUNT: 921
FORMAT: This article is formatted to 60cpl.
Lynn's Online Business Failure
by Lynn VanDyke
Lynn slumped down into the cushiony chair. She had been
holed up in todayís profit building business meeting for two
hours already. She gazed down at her watch, took a deep
breathe and pulled herself upright. This meeting was one of
the many that Lynn spaced out and heard nothing that her
She often spaced out at work. She thought about all sorts
of things. She thought of asking for a raise, but knew her
company would counter with, ďWe are being conservative right
now because of the economy. Perhaps you could work more
hours if you need additional income?Ē
Lynn certainly did not want to work more hours., but she
knew that she deserved more money and a better quality of
life. She also knew that her present employer was not going
to give out raises. In fact, they have been laying people
off for months now.
Lynn did have a small hope though. She often dreamed of
being her own boss. She craved owning a successful
business, but had no idea where to start. She came close to
starting a few small businesses before, but in the end she
always decided the risk was too high. Lynn had taken small
business courses, read marketing manuals, and networked like
a pro, but she still did not have a business of her own.
Today was different. Lynn was spacing out because she was
consumed and excited about a new business idea. She
recently read an article about starting an online business.
She had done some research and knew that she would need a
domain name and a hosting company. She figured the domain
name would cost about $10/ year and the hosting was about
$100/year. The hosting company even offered a free website
building tool. All in all, this was perfect for her. It
was a low financial risk investment with an opportunity to
succeed big time.
Lynn rushed home after her boring work meeting. She had
decided it was time to turn her dream into her reality.
Today was the day! She wanted to build an online business
all about her passion- fitness. She had huge dreams and was
positive that once she bought her domain name and hosted her
web pages that droves of visitors would flock to her site.
They would buy workout DVDís and spend loads of money. She
could not believe how easy this was going to be.
She bought her domain name and built a nice looking site in
a few hours. Everything was going according to the plan.
Domain? Check. Hosting? Check. Website? Check. Products
to sell? Check.
Three months later
Lynn curled up in her office chair. She gazed out of the
window and let out a huge sigh of failure. She did
everything she was supposed to do. What had gone wrong?
Her only visitors were her family and friends. There were
no other customers. There was no income. There were no
more dreams of running a successful online business.
Lynn had tried everything to save her failing business.
Within that last three months she hired a website designer,
she paid an SEO firm to optimize her pages and she bid on
top pay-per-click positions. She spent over $5,000 in less
than three months and she had nothing to show for it.
She knew she had to return back to the 9 to 5 grind if she
was not successful soon. Who was she kidding anyway?
Everyone told her that she was being a dreamer with this
Internet thing, and they were right. She was so gullible.
She should have known things would be harder than buying a
domain name. Lynn was out of money and out of luck. She
needed a miracle.
She sipped her coffee as she checked her email for the
afternoon. She scanned all the subject lines. Most of it
was spam. There were a few forwards from her Aunt Ciss and
one email from Emily, her best friend. Lynn read Emilyís
"Lynn, I found an interesting article today. It talks about
common struggles with building an online business. It
reminded me of you! Anyway, the article offered the
reader's a free program on building a successful Internet
business. I had to chuckle when it exclaimed- those looking
for a quick buck, need not apply. Only those looking to
create real businesses should ask for the free ebook. Have
a good one, Emily."
Lynn did not get excited. She had heard nothing but slimy
salesman talk about the next big Internet marketing tool.
She really did not need another greasy sales pitch. Lynn
paced back and forth for quite a while. She knew she needed
to make a move. It was now or never. Something had to
give. She decided to check out the program recommended to
her. After all, it was free.
Three months later, Lynn's site is a massive success! Her
business is built around her passion. It offers tons of
information and generates highly targeted visitors each and
every day. Lynn never returned to the 9 to 5 grind. In
fact, Lynn is getting ready to pursue two other online
business ventures. Just in the month of October, her site
brought in over 4,600 visitors!
To get your copy of the free program, please visit the author's
resource box below.
Lynn VanDyke's website now ranks in the top 1% of all
websites in the world. Her Alexa ranking is 115,146 of over
56 million websites. Visit
strength-training-woman.com/sone.html for your free