Buying wholesale - a few do's and don'ts....
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Title: Buying wholesale - a few do's and don'ts....
Word Count: 878
Author: Richard Grady
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Buying wholesale - a few do's and don'ts....
Copyright 2005 Richard Grady
As most of you know, I have worked with wholesalers both on
and offline for many years and a number of my websites are
based around helping people find and trade with wholesale
suppliers.
I receive a fairly constant stream of emails from customers
and potential customers asking various questions about
buying from wholesalers and this has been the case for the
past few years. These questions always increase in volume
around this time of the year as people try and grasp a bit
of buying madness that surrounds Christmas. In view of
this, I would like to throw a few do's and don'ts out there
which will benefit anyone new to trading.....
1. One of the most common 'gripes' I get from people is
that they can't find low prices for popular products
online. It never ceases to amaze me how little effort some
people want to put into making money....
The fact is that it is highly unlikely that you will find
the best prices for the majority of products online - this
is especially the case in the UK as many of the larger
wholesalers don't even have websites. More often than not,
an online wholesaler is merely someone that has gone to an
offline wholesaler and purchased a load of stock to mark up
and offer to online buyers. If the wholesaler you are
buying from online doesn't have a trade warehouse or
premises that you can visit and purchase from, there is
every possibility that they are not a wholesaler at all but
simply a middleman.
Cut out the middleman and pick up the phone or better
still, visit prospective suppliers and build a relationship
with them. Buying wholesale stock online may be convenient
but in most cases you won't be getting the best deal and
you may also be missing out on additional stock that isn't
advertised online. Note that this isn't so much the case
in the US where many big wholesalers do have excellent
online 'warehouses' - we are yet to catch up in the UK :-(
2. eBay is an excellent venue for buyers and sellers BUT
it is also the biggest marketplace in the World. This
means that if you want to sell there, you will be in
competition with some of the largest traders in the World.
Don't be surprised if you can buy products cheaper on eBay
than you can from your local wholesaler. Chances are that
the seller has negotiated a massive discount for buying in
huge bulk or they may even be importing the products
themselves (or using their buying power to source direct
from the manufacturer). Unless you are in the position of
being able to buy in similar quantities, you simply won't
be able to compete on a like for like basis with many
popular product lines.
3. People often email me asking where they can find a
wholesaler for a really specific, niche item (for example
horse-riding saddles). With something so specific, it is
highly unlikely that you will find an individual wholesaler
that deals solely in that product. Often time it will be
necessary to make your wholesale purchases direct from the
manufacturer. Therefore, if you are having trouble
locating a supplier for a particular item, don't be afraid
to pick up the telephone to the manufacturer and simply ask
them who their main distributors are.
4. I've said it so many times before but I still get
emails about this one - avoid products such as DVDs,
computer games, electrical goods etc like the plague. The
profit margin is tiny and you won't be able to compete with
the bigger sellers. I don't know how much clearer I can
make it - unless you want to work for peanuts, just steer
clear of these products. The only exception is if you can
add value in some way and differentiate yourself from the
other larger sellers.
5. Remember too that if you are struggling to find a
product at a particular price, there is every possibility
that what you are looking for just doesn't exist. I have
lost count of the number of times people have emailed me
asking where they can buy 'product A for £x each' and when
I have asked them why they think they should be able to buy
it at that price, they reply that 'it sounds about the
right sort of price for a wholesale purchase'!! Seriously
- they have just made up the figure in their head that they
'think' they should be able to buy at!! Usually in these
situations, the figure is wayyyy off.....
6. As with everything, buying and selling products takes a
bit of effort (in fact, it can often take a lot of effort)
but those willing to put the work in are the ones that
benefit financially.
If you want to sit at home and buy stock online to resell
on eBay, then don't be surprised if you find yourself
working hard for minimal profits. If however you are
prepared to visit a few wholesalers, check out the latest
stock as it arrives, build up a relationship and negotiate
a great deal with your new business partner, then you have
every right to expect to see a good return on your
investments....
About the Author:
Richard Grady has been helping people earn online since
1998. eBay sellers find wholesalers for free at:
www.wholesale118.co.uk (UK) &
www.thewholesaletrader.com (US).
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