Are Seminars Dangerous to Your Business Success?
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Title: Are Seminars Dangerous to Your Business Success?
Word Count: 703
Author: Kalinda Stevenson
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Are Seminars Dangerous to Your Business Success?
Copyright 2005 Debt or Alive, Inc
Are seminars a powerful catalyst for business success? Or
are seminars an entrepreneurial addiction that prevents
At their best, seminars are powerful catalysts for success.
Especially for online entrepreneurs who spend much of
their time working in solitary confinement in front of a
computer, a seminar is a window to a larger world. At a
seminar, you can meet other entrepreneurs. You can find
joint venture partners. You can discover new and exciting
technology. Some of the most successful online
entrepreneurs claim that attending seminars was the most
significant breakthrough factor in their success.
At the same time, the same qualities that can make seminars
such catalysts for entrepreneurial success can also
sabotage your business. The problem lies in the essential
nature of entrepreneurs.
In his description of the E-Myth, Michael Gerber has taught
us to think of three functions, often residing within the
same person: the visionary, the manager, and the
When a visionary entrepreneur attends a seminar, the
experience is much like a child being set free in a toy
store. The visionary entrepreneur gets new ideas, new
contacts, and visions of new possibilities. The experience
is wonderfully energizing.
The challenge is that a successful business needs more than
an entrepreneur excited with new visions. Massive success
results from focused and sustained action on the primary
vision of the business. And this is where seminars can be
the downfall of the entrepreneur. An endless stream of
seminars, with their hot new technologies, new contacts,
and new possibilities, can become an addiction for the
entrepreneur who loves the excitement of new ideas.
One seminar can ignite new visions and possibilities.
Multiple seminars can create so many visions and
possibilities that the visionary entrepreneur keeps
bouncing from one exciting new idea to the next, never
maintaining focus long enough to turn any of the visions
Business success requires steady and disciplined focus to
translate the exciting vision into measurable reality. In
other words, the entrepreneur needs to go to work on the
vision of the business, not come up with new ideas.
This entrepreneurial addiction to new ideas and the heady
atmosphere of seminars is very real to me. I have just
returned from yet another seminar. During the seminar, my
mind was focused on exciting possibilities. At the same
time, attending the seminar meant a four-day distraction
from work on my business.
It happens every time I go off to another seminar. I lose
momentum and lose track of what I was doing. I come back
with new ideas, but the truth is, I don't need new ideas as
much as I need focused attention on the core vision of my
The most basic business question is the one that is hardest
for many entrepreneurs to answer: "What business are you
in?" Many entrepreneurs don't know what business they are
in because they keep bouncing from one hot new idea to the
next. And since they don't know what business they are in,
they cannot be known for that business.
Having a clear core vision of your business is what will
set you apart from other energetic entrepreneurs with more
ideas than follow-through. Continual loss of focus on the
core vision is the real casualty of too many seminars.
It is much like my son's soccer team when he first started
to play as a young child. Before the children learned
positioning and strategy, they all moved as a group,
chasing the ball up and down the field. As they learned to
play the game, they learned to hold their positions and let
the ball come toward them.
Success in business is much like success on the soccer
field. It is not a matter of chasing the ball all over
the field. It is impossible to maintain focus while
bouncing from visionary idea to visionary idea. It is a
matter of knowing your position, having a strategy, and
maintaining focus on the object of the game.
And so are seminars powerful catalysts for business success
or distracting addictions that prevent success? Seminars
can be catalysts or they can be distractions. The
critical difference hinges on your ability maintain focus
on your core business vision. .
About the Author:
Kalinda Rose Stevenson, Ph.D., is a real estate investor,
internet entrepreneur, and Certified Guerrilla Marketing
Coach. She is also the publisher of “Abundantly Alive Now!
Newsletter” at www.abundantlyalivenow.com .