How to Start an Online Business Using a Proven Process
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Title: How to Start an Online Business Using a Proven Process
Word Count: 810
Author: Lynn VanDyke
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How to Start an Online Business Using a Proven Process
Copyright 2005 strength-training-woman.com
Starting an online business appeals to many budding
business owners. At first glance an online business seems
easier to start, lower risk and less costly compared to
opening a physical business. These assumptions may be true
for the most part, but building an online business has many
pitfalls that most hopeful business owners are not aware of.
For example, many people who dream of starting an online
business think about making a profit before anything else.
They build a website that has several products and the
ability to take customer orders. Then they sit back and
wait for the customers and money to roll in.
The problem is that does not happen. The customers and the
profits never materialize. This leads to frustration.
Starting an online business suddenly becomes difficult. It
suddenly becomes a money-sucking venture that leads to
This does not have to be the outcome for you. With a small
shift in thinking you can start and run a profitable online
business on just about any subject imaginable. They trick
is to work with the natural process of the Internet.
Start with your potential customers. They go to Google or
Yahoo or type in a search query that will hopefully solve
their problem or answer their question. They browse
through the search results and click on the result that
shows the most promise of solving their issue.
Your online business must please two groups. It must
please the search engines and it must please your potential
customer. The search engine will rank your online business
well if it provides valuable information. Your online
business must contain content that centers around one
niche. You can create massive online businesses as well,
but this article assumes you are working with a budget.
Once you have a site that provides excellent content and
ranks well at the search engines, you will receive visitors
to your business. Remember that these visitors are looking
for answers. When they click on your site in the search
results, they become highly targeted, hot prospects. They
want your online business to solve their issue. They want
your online business to help them. That's why they were
searching in the first place!
Lets move one step further in this process. Now that you
have a hot prospect browsing your online business for
information that solves their problem or answers their
questions, you must deliver. Here is where your content
helps you score again. It first helped you rank well at
the search engines and now it is going to develop a
friendly and professional relationship with your potential
Your content will pre-sell your product or service. No
cold sales needed. This is the Internet. If all you are
doing is selling a product, the visitor will click the back
arrow and return to the search engine.
Keep them on your site by providing informative and helpful
content. You should also try to get their contact
information so you can continue to build a friendly
relationship with them even after they leave your site.
This can be done by offering a free ebook or a free ezine
subscription. Give your visitor something of value in
return for their email address.
As you continue to supply friendly and informative
information to them, you continue to build trust. You are
also simultaneously positioning yourself as the expert in
your field. This is the pivotal point that can make or
break an online business.
Only after you create excellent content, receive free and
targeted visitors, and create trust will you be able to
make the money. Now that you have a fan base of loyal
visitors who view you and your online business as an
authority, you can suggest your service to them. You can
let them know about your new product. They will be willing
to buy from you because they like you and know that you
will deliver a great service or product.
If they buy from anyone, it will be you. That is what
online business owners must understand. Once you have that
trust, you are golden. Continue providing excellent and
helpful information to your visitors. Continue to build
loyalty and your visitors will turn into customers.
This process is quite backwards to most people. Most
online business owners would never dream of thinking about
profit last. With all of the get rich quick schemes out
there, a lot of hopeful online business owners will fall
into the churn and burn trap. They will create a site that
does not work because it does not rank well and it does not
Build content. Attract targeted visitors. Pre-sell each
visitor. Develop trust and expert status. Turn visitors
into lifelong loyal customers. Now you can sit back and
watch the money roll in. Use this exact process to start a
successful online business.
About the Author:
See the result of successful online businesses using this
method. Visit proof.sitesell.com/mylife.html
Lynn VanDyke's site is now in the top 1% of all websites
according to Alexa.com. She uses the above method. You
can see her site by clicking on the above link.