Applying Marketing Strategies For Small Businesses To Capture The Market

Title: Applying Marketing Strategies For Small Businesses To Capture The Market Author: Danny Ang Author's Email: articles@source101.info Author's Website: www.source101.info Article URL: www.source101.info/Tips/index.asp Word Count: 482 (including title and resource box)

Applying Marketing Strategies For Small Businesses To Capture The Market

Most small businesses cannot afford traditional offline marketing campaigns to drive up sales. However, with the following marketing tips, you can acquire and increase more market share in these cost-effective ways:

1. Empathize with Your Customers: Focus all your efforts on making your customer satisfied and emphasizing the benefits of your product. For example, if you make rackets, highlight how it can help hit the ball harder, rather than highlighting obvious points, such as product features.

2. Differentiate From The Competition: Define your USPs (Unique Selling Proposition). This could be about the price of your product (or special discounts or promotions), the delivery mechanism and the areas you are prepared to deliver to, the speed of your service, after-sales service, methods of ordering, etc.

3. Free And New Are Words That Sell: Offer these as often as possible. To gain people's trust for new products or services, offer free trial periods or money-back guarantees to help reassure potential customers.

4. Best Advertising-Word Of Mouth: If existing customers recommend your service to friends, colleagues and/or associates, you stand a great chance of getting new business. Offer incentives to existing customers if they can drum up new business. This is most effective and best of all, it's free.

5. Justify Every Cent Of Your Marketing Budget: Scrutinize your sales patterns and keep track of the number of people who see your ads, the number that respond, those that buy, and those that buy again.

6. Strike When The Iron Is Hot: The best salespeople are those that follow-up. So, after making initial contact with a customer or sending information, don't let the opportunity pass by. Get back, sell then upsell.

7. Request Your Customers For Product Endorsement: Enhance the credibility of your product through testimonials by asking customers if they wouldn't mind providing an endorsement for your products or services. The more testimonials you put together, the more confident your prospective customers will be of the service you are delivering.

8. Respond To Feedback: Understand your customers' psyche by taking every opportunity to ask them what they think about your product. Make sure you act on both positive and negative feedbacks.

9. Keep Your Message Precise And Catchy: Test it out on friends and family – do they understand what you are trying to say? You should be able to get any benefits about your product in 30 seconds or less, so think carefully about your choice of words, and how to deliver them with the most impact.

10. Entice Potentials With Bonuses: Offer customers an incentive to sign up right away, within a time-close or deadline, for example via a discount or free product.

About the Author:

Danny Ang is an Internet Marketing expert who helps many small and medium businesses succeed online. Visit Source101 for more articles on internet marketing and ebooks. www.source101.info