The Internet Marketing Number's Game - a Myth?
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Title: The Internet Marketing Number's Game - a Myth?
Word Count: 819
Author: Peter Dobler
Article URL: www.submityourarticle.com/articles/easypublish.php?art_id=4133
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The Internet Marketing Number's Game - a Myth?
Copyright 2006 Peter Dobler
Internet marketing is a numbers game, we all know that. Or
is it not? Maybe we are all mistaken and chasing a white
elephant. Internet marketing is a highly competitive
market. If you ever used a pay-per-click search engine you
know what I mean. Internet marketing is a tough market. You
deal with all kind of people. Just skim your inbox. Iím
sometimes amazed with the emails Iím getting. ďneed money
now help make money fastĒ this is an evergreen from my
collection of email responses to my newsletter.
Does this sound familiar? Well, I think itís sad and
embarrassing. We are doing everything a so called internet
marketing guru told us to do and the responses are mostly
from confused and poor people who have no clue what we are
actually talking about. Now ask yourself again, is it
really a numbers game or should you completely change
One of the marketing systems Iím part of recently issued a
statement that most of the new subscribers are from non
English speaking countries. Keep in mind that the site is
completely in English are geared towards English speaking
audience. Just a few words of English wonít do it either.
They are selling the service with the slogan ďfind 3 and
itís freeĒ. This definitely leaves a bad taste in my mouth.
Ok, now what? How can you make a living or even more than
living with an online business? Ask 10 internet marketing
gurus and you get 11 different answers. The only thing I
can say is to approach an online business the same way as
you do with a traditional business. With traditional
businesses nobody expects a profit in the first year of a
brand new business. But on the internet everybody gets
frustrated if they donít make money in the first three days.
If everything would work like all the gurus make us believe
there would be no more employment. The economy as we know
it would seize to exist. Home businesses are by definition
meant to be an income supplement. In some cases they become
a full time income. On very rare occasions a home business
can turn into a money maker. I heard of them, but I never
actually met anybody that made it.
After reading all this you can understand that internet
marketing is not always a pleasure. This is especially true
if you are building a business with internet marketing. So,
should you completely avoid internet marketing and focus on
other business ventures? Well, it depends. If you canít
handle the competition and the negative image of this
market segment, donít do it.
On the other hand, if you are able to manage a small
success in a highly competitive market, keep doing what
youíre doing. Chances are that some of your competitors are
giving up and you can fill the void in no time. Make no
mistake itís a dog eat dog environment and never ever
expect a helping hand from a fellow marketer. Unless you
made it into the ďchosen few leagueĒ. The big guns are
joining forces all the time to increase their market shares
and profits. Hmm, this sounds like good old corporate
America, doesnít it?
As I said, treat your online business the same way you
would treat a traditional brick and mortar business.
Because the same principals apply to both types of
businesses. Anybody who thinks they could push their
business into profitable returns by maxing out their credit
cards are missing the boat big time. Yes I admit it; in the
beginning I spend way too much money on useless stuff
because a guru told me so. Then I turned around and tried
to convince others to spend too much money on useless
stuff. Again a guru told me to do so.
Luckily I was able to break out of this death spiral and
forced myself to analyze the situation. First, do I really
want to continue with this internet thing? Second, do I
really want to spend hours after hours everyday to chase
something that might not exist? Yes I really want this
internet thing to work and No I donít want to chase wild
goose. I needed to be smarter with my business decisions
and more creative in my approaches. Ever since I changed
the way Iím doing things my business is doing better every
day. Like the real world businesses, it takes time to
The bottom line of this little story is; never trust
anybodyís advices blindly; donít do exactly what youíve
told to do without researching the consequences. Although
the consequences are most likely an empty bank account and
maxed out credit cards. It will devastate your financial
future. Remember, be smart, play smart and play the
internet marketing numbers right.
About the Author:
Peter Dobler is an active real estate investor and
successful internet business owner. More information on
home based internet businesses at: