The Plastic Web of Ecommerce Website Design
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Title: The Plastic Web of Ecommerce Website Design
Word Count: 645
Author: Mark Nenadic
Article URL: www.submityourarticle.com/articles/easypublish.php?art_id=4209
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The Plastic Web of Ecommerce Website Design
Copyright 2006 Mark Nenadic
Ecommerce website design embraces the idea of the Internet
storefront. When it comes to operating a store on the
Internet, taking money from customers should be as easy as
it is when dealing out of a street front shop. Cash,
checks, credit cards, and debit cards are all viable means
to handle paying for services, goods or other. When it
comes to ecommerce website design, this is an issue that
acquires paramount importance.
The importance is highlighted when you acknowledge there
are no cash registers or night deposit-drops on an
ecommerce website design. Instead, these features must be
incorporated into the design’s capability. Whether the site
is selling artwork, books, music or services rendered,
there must be a functionality that allows users to not only
add the items to a virtual shopping cart, but also total up
the final price including shipping. At that point, payment
should be rendered or the ability to render payment should
Many ecommerce website designs do not limit their payment
acceptance to just credit or debit cards, but also feature
a way that customers can pay by check or money order. The
power of plastic aside, the ability to accept a check over
the phone or an address to send a check to is still the
preferred choice for many Internet shoppers. Discounting
these options discounts an entire class of Internet shopper.
So what goes into the ecommerce website design to increase
the functionality of accepting payments over the Internet?
A merchant account can be a tough call because unless a
company possesses a proven financial track record along
with a solid financial backing, chances are the merchant
account could be expensive. However, a good relationship
with a bank may compensate for that.
Barring the banking relationship, another alternative is to
sign up directly with the credit card companies. Visa and
MasterCard both have direct access, as does American
Express. The official websites are packed with information
for developers setting up their ecommerce website design.
There are also other independent acquirers that can be used
including Pay Pal. The drawbacks to independent acquirers
are the fees and exclusions that the seller will have to
cover. Pay pal is likely among the most simple of formats
because the fee is based on a percentage of money received.
The age of the plastic web means that setting up an
ecommerce website design has never been simpler. In the
same breath, it also requires some intensive setup before
the design goes live for customers. In order to make the
best decisions during this phase of the ecommerce website
design, check the fees associated with the merchant account
or acquirer. For example, make a chart that compares the
fees for application, setup, statement, discount rate,
transaction and monthly minimums.
By breaking down these fees, the selection of merchant
account will become easier. The determination of fees will
also impact the way business is billed, including raising
certain prices to absorb the cost of how payment is
received. Imagine, for example, the service industry where
the client is billed by the hour. If there is a 5% fee for
covering their method of payment, that 5% must be included
in the initial quote.
For standard ecommerce website design where the site boasts
its own shopping cart and shipping calculator, the fee
breakdowns would be rolled into the posted prices. That may
mean a 5-cent increase across the board or it may have less
impact than imagined. The research will prepare the
developer of the ecommerce website design model that
incorporates a pricing model.
If this all sounds confusing, it shouldn’t. The process to
go through in setting up an ecommerce website design should
include the following steps:
• Identify Products/Services • Set Prices • Determine
Shipping Vendor • Establish Shipping Prices • Research
Merchant Accounts • Obtain Merchant Accounts • Give All
Data to the Designer
About the Author:
Mark is the director and face behind FifteenDegrees-North
www.15dn.com , where you will find articles and
resources to help with SEO, marketing and Web design.