Yale University Researchers Reveal 12 Powerful Words To Increase Your Profits

In this article, I am going to reveal a dozen words, which could change your life. Why? Because researchers at Yale have identified the 12 most powerful words in the human language”­ proven to attract attention and stir emotion within their readers.

They are...

- You

- Save

- Results

- Health

- Love

- Proven

- Money

- New

- Easy

- Safety

- Discovery

- Guaranteed

So how can these proven new words you have discovered be used to generate results and make you more money? It is easy.

You will love the way you can safely integrate them into your ads and sales letters. What's more, you will save thousands of dollars from burning a hole through your pocket from ineffective advertising”­ Guaranteed.

Notice how many of those words were included in the paragraph above. It really is that easy!

Oh yeah, one more thing. Once you start implementing all of these words into your copy”­ you may just find the extra money you make will help you to chill out. Consequently, many people find their health improves as a result ;)

Let's look at how we can change a couple of headlines I've seen in ads and brochures lying around in my office around to incorporate these power words...

Headline 1: The benefits of advertising on the XYZ Web Site

Could change to: 'Discover' the benefits of advertising on the XYZ Web Site

Or: At Last... 'You' can 'discover' a 'proven' way to make more 'money' by advertising on XYZ's 'new' web site

Or: You'll 'love' this quick and 'easy' way of generating greater 'results' through advertising on XYZ's 'new' web site

Headline 2: Great places to stay. Fantastic locations and hot deals

Could change to: 'Discover' these safe places to stay. Fantastic 'new' locations and hot deals

Or: Who else wants to 'discover' a 'safe' and 'easy' way of finding fantastic locations and hot 'new' deals?

Or: You're 'guaranteed' to 'love' these great places to stay. These fantasitc locations are 'easy' to find and you'll 'save' 'money' with our hot new deals.

Headline 3: Your translations on time for less

Could change to: Your translations on time for less... guaranteed!

Or: Discover this amazing new translation service: on time for less... guaranteed - or it's free

Can you notice how easy it is to incorporate the hot words into your ads and sales letters?

A word of warning: These words are a tool”­ although just as mild painkillers are not a cure for cancer”­ they are not a cure for poorly thought out copy.

However they will certainly spice up your communications.

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Scott Bywater is a professional direct response copywriter who makes it easy for you to get more customers. To learn how and get hold of his special report "7 ways to increase your turnover in 60 days" visit www.copywritingthatsells.com.au