Universal Web Design Catering to All of Your Visitors
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Title: Universal Web Design Catering to All of Your Visitors
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Author: Mark Nenadic
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Universal Web Design Catering to All of Your Visitors
Copyright 2006 Mark Nenadic
The world wide web is an extremely unique place that allows
everybody to have access to the same information from all
around the world. This truly is an ability never
experienced before by humankind. Just as exciting is the
fact that this resource is always growing, expanding, and
improving, so that a web user is limited only by his or her
own imagination.
As the world wide web continues to grow, so will the needs
of its different users. For this reason, universal web
design is also increasing in its importance, so that web
sites are continuously able to accommodate these needs.
Fortunately, by implementing a site with a universal web
design, you can continue to grow with your visitors’ needs,
and without a great deal of difficulty. In fact, by using
universal web design, you’ll achieve a much more
professional, clean, and usable website. Any alterations
will involve only a few very simple, straight forward
changes, which will make you much more likely to keep it
improved and fully up to date.
Universal web design, when done correctly, will
automatically accommodate your visitors, no matter their
computer skills, internet experience, needs, and desires.
For example, when using the universal design style, your
site will be consistently laid out as far as its links,
navigation, content, and other features. This way, your
visitors will quickly become used to the way the site
works, and they will not have to “re-learn” it every time
they changes pages.
Universal website design will also not rely wholly on
Java-Script, and without using alt-tags for images. This
is all very helpful to users who want a faster result, as
well as those who aren’t really sure what they’re doing.
After all, many of your users may be visiting with the
graphics feature turned off in order to give themselves
higher protection from viruses and spyware, and to speed up
the process because of a slow computer, a slow connection,
or an expensive connection. If your site depends entirely
on graphics and Java-Script, you have already excluded
those clients before they were even able to get started.
Universal web design, therefore, will often require that
the site offers two different methods of website
accessibility for reaching the same goal.
Even better, this will open your website up to visitors who
have very special needs such as those who are:
- Visually impaired, such as blind or color-blind
- Deaf
- Motion impaired, resulting in greater challenge using a
mouse or keyboard
- Cognitive impairments
- Text-only browsers, such as Lynx
This is true because many of these individuals have
different hardware, software, and overall techniques for
accessing the web. For example, people who are visually
impaired will frequently use a screen reading software.
This software works by reading the webpage to the visitor
one word at a time, one row at a time.
Now consider your own website accessibility. When you
first see it, your eyes will go over the entire layout of
the page, including its headings, side bars, text content,
images, subheadings, ads, and other elements. You are
quickly able to recognize the organization and goal of the
particular page and are able to skip to your desired
information right away.
However, will a person with a screen reader be able to do
the same? Their reader will go across the page one word at
a time, straight across the entire page, including any
alt-tag information that may be there. Top-listed links
create a disastrously confusing result.
There is an easy way to get around this with the universal
web design style. When you create your alt-tags, simply
enter the words “Navigation Bar” within the information and
the screen reader will this information and then the links,
having it make sense to the person listening to the screen
reader, and will remain invisible to sighted readers. If
you want the screen reader to ignore it altogether, simply
enter “” as your alt-tag description, and it will move past
it without a pause.
Similarly, make sure that your buttons are a good size, so
that any visitors with motion impairments won’t struggle to
point and click.
Remember that color should be used very carefully, as
approximately 8% of all visitors to your website will have
difficulty distinguishing among colors to some extent or
another. Your colors shouldn’t be dense enough that they
appear black on a black-and-white screen, nor should they
be so similar that those with red-green color blindness
cannot differentiate between them.
By taking the precautions of universal web design, you’ll
make certain that your site visitors are always able to
access the different elements of your website, and that
you’re always keeping up with their changing needs and
desires. This is the mark of a web designer who will
achieve great successes.
About the Author:
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North
www.15dn.com , where you will find articles and
resources to help with SEO, marketing and Web design.
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