Improve Search Engine Ranking
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Title: Improve Search Engine Ranking
Word Count: 738
Author: Bill Naugle
Article URL: www.submityourarticle.com/articles/easypublish.php?art_id=4375
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Improve Search Engine Ranking
Copyright 2006 Bill Naugle
Improve the Search Engine Ranking of Your Website in 3 easy
SEO or Search Engine Optimization is a buzzword that is
around for a long time. There are as many misconceptions
about SEO as there are webmasters. Some webmasters are
afraid of SEO, thinking it is too complex and not worth the
effort. Others believe that SEO will get your website
banned from the search engines and there are the few that
actively practice SEO.
Fact #1: SEO can be complex if you want to compete with the
big guys. SEO is all about outperforming your competitors.
That means the less competitors the better your success
rate will be.
Fact #2: SEO can ban your website from the search engines
if you break the rules. I will not tell you the dark tricks
of SEO that will ultimately get you on the blacklist of the
search engines. This way you will not be able to break any
rules and keeps you out of trouble.
Fact #3: SEO can be simple and effective. I will show you a
few easy steps to increase the ranking of your website. You
will be amazed about its simplicity.
Ok, here we go.
1. Choose your niche keyword phrase
SEO is all about being a little bit better than your
competition on a single keyword phrase. You need to focus
your website on a single keyword phrase. 2 or 3 words in a
keyword phrase work best. Make sure that people are
actually searching these phrases as well. Wordtracker and
Overture are just two methods out of many to check for
usability. If you optimize your website for the wrong
keyword phrases you’re wasting your time.
2. Set your html tags right
Your keyword phrase has to be in the –title tag. You can
ignore the keyword and description meta tags for now. They
are not as important anymore as they were a few years ago.
Make sure to have an h1 tag with the keyword phrase. Avoid
having an h2 tag with the keyword phrase. Take control over
the look and feel via cascading style sheets (CSS). This
way it is much easier to control your website’s appearance
and keeps the html code clutter free.
Sprinkle your keyword phrase throughout the webpage. Place
your keyword phrase 2-3 times closer to the top, once
within the first 25 characters and once in the last 25
characters of your text. Change the style variation of the
keyword phrase. Make sure you have at least one underlined,
one bold and one italic variation of the keyword phrase.
3. Check for errors
Spell checking is a must. Search engines don’t honor spell
errors on your webpage very well. Check for broken links as
well. Nothing hurts your ranking more than broken
Well, here you have it. The 5 minute drill to improve your
website’s search engine rankings. Ok, I admit it, it’s not
this easy. On-Page SEO is only half the battle, maybe only
one third of the battle. To really dominate the search
engines you need to practice a well planned and executed
linking strategy. This is also called Off-Page SEO.
Off-Page SEO is your most important task as a webmaster.
The details of a successful Off-Page SEO strategy are too
much for the content of this article. But here’s a little
example on how effective Off-Page SEO is: Logon to Google
and type in the keyword ‘click here’. To your surprise you
will see that Adobe holds the #1 position for this keyword.
Now analyze the Adobe page for a minute. There is no ‘click
here’ anywhere on the page or within the html code. How in
the world can they be #1 for ‘click here’? Millions of
other web pages have a link to Adobe with the title ‘click
here’ to download the Acrobat Reader. That’s why.
Nothing makes me happier than if you can improve the search
engine ranking of your website by just a few positions by
following my simple advice. 90% of all webmasters don’t
bother and that’s the window of opportunity for you. Of
course a short article cannot explain the total picture of
SEO. However it is meant to give you some ideas on how to
approach SEO. Have fun while practicing SEO with your
website. By: Bill Naugle Visit: websiterankingtop.com
About the Author:
Bio: Bill Naugle has been writing articles, press releases
and ebooks to help Webmasters achieve success in search
engine rankings. He has written on many subjects. He
started writing on the internet in 2001.