What is Web 2.0?
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Title: What is Web 2.0?
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Author: Sharon Housley
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What is Web 2.0?
Copyright 2006 Sharon Housley
What is Web 2.0?
There has been a lot of chatter lately about Web 2.0, as if
the Internet is a versioned software application.
So what is Web 2.0? Simply put, Web 2.0 is a perceived
transition of the web to web applications. Web 2.0 is the
next generation of technology solutions where interactive
content is the norm. There is no agreement on exactly what
Web 2.0 means, depending on who you are speaking with, you
may receive different explanations. At it's heart, Web 2.0
is about the maturity of the Web and businesses that are
thriving online. While many refer to Web 2.0 as companies
that employ powerful web technologies, the key components
of the new web are said to include: the web as a platform,
collaboration, and syndication.
The Evolution of the Internet
The commercial web began as static html pages, and has
progressed to well established sites created from content
management systems. Most large websites contain dynamic
content that is constantly changing, often the information
provided is interactive or user specific. Amazon's
recommended products is an excellent example of the future,
where web surfers receive personalized content based on
their past surfing habits.
Web 2.0 is said to be the technological evolution. O'Reilly
indicates that the dot-com bubble burst signified the
beginning of Web 2.0 and a new generation of technology
applications. The shakeout from the dot-com collapse
pre-empted the technological revolution of Web 2.0. The
dot-com companies that had survived the collapse seemed to
have a few things in common. The first primary principle
that the Web 2.0 companies share is that they use the power
of the web to collaborate and grow. O'Reilly further
defines Web 2.0 as a set of core principles and practices,
with the primary principle being a thought process that the
web is a platform.
Web 2.0 companies are said to not be constrained by
traditional business models and philosophies. The hidden
web, which is a fancy way of saying the technology behind
the content that the web surfer sees, is becoming more and
more powerful. Scripting languages that allow webmasters to
employ technology and interact with users based on personal
decisions or responses has personalized the Internet. While
O'Reilly clearly outlines elements and components of Web
2.0, I think the general meaning that Web 2.0 is synonymous
with the new generation of the Web.
While the techie types "got it", many casual web surfers
have not grasped the fact that the Internet is not
versioned software. Which in effect has meant that Web
2.0's meaning is limited to the evolution of the Internet
and online business. Whether that means personalized
content and user choice, or dynamically generated content
that is ranked by weighing the websites popularity, the
Internet is growing up.
Web 2.0 Companies for 2005 -
web2.wsj2.com/the_best_web_20_software_of_2005.htm
More on Web 2.0 -
www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/
what-is-web-20.html
About the Author:
About the Author:
Sharon Housley manages marketing for FeedForAll
www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage www.notepage.net a
wireless text messaging software company.
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