Business Interview & Review: Breakaway Laughter
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Interview with Nan Crockett Rutter,
Title: Author and President, Breakaway Laughter Company
By Alyice Edrich
I understand you are a business-to-business consultant. Was there
anything particular in your life growing up, or as an adult, that
helped lead you down this career path? If so, can you explain?
I have always been very independent, so it seemed a natural fit to
start my own business. Before starting Rutter Communications, I
directed marketing, consumer affairs, governmental relations, sales
promotions, public relations and charitable foundation activities for
a large firm on the east coast. That experience prepared me to work
with clients on a variety of issues. I function as a content expert
in interpersonal communication, change and stress management. I also
facilitate problem solving sessions, and I love the variety that
comes with having my own business.
Before starting your own business-to-business consultant business,
did you have an internship anywhere? (ie. Work for a particular
company for a few years, take college courses, volunteer, etc.) If
so, when, where, and how did it help you prepare for your own
business?
I have a Masters Degree in Communications from the University of Iowa
and an undergraduate degree in Broadcasting from the University of
Northern Iowa. I was a radio station intern while getting my
undergraduate degree. After completing the graduate program, I
taught at Denison University before moving on to a career in
business. The business experience was extremely valuable in
preparing me for the work I do now. Since I have managed large
numbers of people and multi-million dollar budgets, I can understand
some of the unique challenges my clients face.
What was the most difficult thing about starting this particular
business venture?
It felt like I was taking a pretty substantial risk when I started
out on my own. I think most of us now recognize that "job security"
is a concept that is no longer relevant. People get laid off all of
the time. Still, there is a certain sense of security that comes
with that weekly paycheck. When you are on your own, the income
stream is not that consistent. You might have a couple of great
months followed by a couple of months with very little income. I
had to re-think the way I handled and budgeted money to accommodate
this kind of pattern.
Did you ever have a business blooper? If so, what was it, what
happened, how did you resolve it, and what did you learn from it?
I have definitely made my share of mistakes. I remember getting into
trouble a few years back when I led a stress management workshop. I
promote the notion that we should work to create balance in our
lives. We should not, for example, spend so much time working that
we neglect family, friends, exercise, spiritual exploration, and so
on. I suggested in this workshop that everyone needs a mental health
day once in a while. I got a call from my client, who said that
several people took that comment to heart a bit too much. Some of
them failed to show up for work the next day. Whoops! I apologized,
and I was careful in the future to include some discussion about
being responsible while working to meet our need for balance.
If someone was looking into becoming a business-to-business
consultant, what advice would you offer?
There are so many things to consider. What is your area of
expertise? What does the market need? How comfortable are you
working on your own? Can you enthusiastically sell your services,
and can you handle rejection well? I often meet with people who want
to start their own businesses. I am high on going down this road,
and I love to support others who want to do so. At the same time, it
isn't for everyone. It takes pretty careful consideration.
You've written a very helpful book for a society that seems life a
stress-filled lifestyle, why did you decide to write, Breakaway
Laughter?
I was going through a painful divorce at the time. My energy was
depleted, and I experienced bouts of depression. I realized that
humor has so often brought me back from such places. Over the years
I have kept a journal. There has been a fair amount of chaos in my
life, but a lot of it has been pretty funny. I have learned through
humor, and I have healed through humor. I wanted to use my
experiences in service to others. My goal with the book is to
inspire, provoke thought, offer some positive perspectives for
dealing with life's challenges, and make people laugh!
If you could choose just one thing for your book to accomplish, what
would it be?
My book has already brought me more than I could have hoped it
would. There was the letter from the prisoner in New York who wrote
that the book brought him comfort and a way to look at his
circumstances more proactively. There was the woman who experienced
the loss of a husband, breast cancer, and the loss of her mother in
two short years. She also wrote that the book brought her comic
relief and comfort. I can surely ask for no more than that.
What was the hardest part of writing this book? How did you work
through those issues?
The writing and publishing process were both great fun. It was hard
to wrestle with the notion that I was spending time writing the book
when I could have been doing work for pay. I am a single mother, and
it can be especially challenging to meet all of the financial
commitments. I am certainly glad I took the time. It has brought me
great fulfillment, and I'd like to think it has helped some other
people as well.
Thank you very much for your time and allowing me to interview you
for The Dabbling Mum.com
Book Review: Breakaway Laughter
There was a time when life simply didn't get to me. I had adapted
a "So what, God will work it out" attitude and life seemed easy to
manage. Then life threw me a curve ball and my world came crashing in
around me. All of a sudden, every mole hill seemed to become a
mountain, with mountain-sized issues. Eventually, life got back to
normal, but I'd been mishandling the stress for so long, that I
forgot what it was like to relax and distress. In fact, I began
experiencing chest pains and my hair began to fall out, by the
handfuls.
So when I heard about Crockett's book, Breakaway Laughter, I knew I
had to read it and I'm glad I did.
Crockett begins each chapter with a story from her own life, then
shares stress-reducing techniques to not only show a healthy way to
deal with stress, but find the humor in life's hectic situations.
Of all Crockett's advice, the one that rang out to me the most,
was "the greater and more cemented down our expectations, the harder
the fall when something goes wrong…life is full of imperfections. If
upon waking each day, I acknowledge this, I will not feel so
blindsided when the inevitable mishap occurs." As a perfectionist, I
can say that we, perfectionists, expect things to run smoothly if we
do all we're "supposed" to do, but life cannot be micromanaged
because there are simply too many outside factors. Taking Crockett's
advice and tips to heart can help us live more happy lives.
About The Author
Alyice Edrich is a freelance writer specializing in helping families
save money
on their cell phone bills. Visit her website,
edrichcommunications.com , to learn how you can get a free cell
phone.
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