Copywriting Secrets Behind The Da Vinci Code and LOST

I spent a few hours over the weekend watching the TV series, LOST. And man oh man, do I love the script writing on that show.

Why?

Because it has me constantly wanting to know what is coming next. It goes from scene to scene. And leaves you on cliff-hanger after cliff-hanger.

It is similar, really, to the way Dan Brown, the author of Da Vinci code and 3 other best sellers (Deception Point, Angels and Demons and Digital Fortress) writes.

He goes from chapter to chapter. At the end of chapter 3, he will leave you wanting to know what is going to happen next. Then he will shift gears and move onto another aspect of the story in chapter 4. At the end of chapter 4, you are not only interested in what is happening next for chapter 3, but you are also interested in what is coming next in chapter 4. In short, he has got you on the line... you are caught... hook, line and sinker!

So how can you use this little secret when writing ads and sales letters?

Here is an example:

--- Top business people know it is not enough to be exceptionally good at what they do. They know they must also get their name in front of their customers. Think about it for a moment. What good is it to have the best mousetrap if nobody ever hears about it?

But there's no need to worry. There is now a new way for a business person to get exposure to their clientsĄ­ for pennies on the dollar. AndĄ­ you will learn about it in a few minutes. But first, here is something else you should be aware of: ---

Notice how the little piece of copy above made a HUGE promise, and then moves onto another subject, leaving you holding on, reading every word of the letter and waiting anxiously to learn the secret in a few minutes.

Here is another example:

--- It is a strange situation. There are people all over the country who want the exact product you are trying to sell, and there is no cost effective way of getting your message across to them.

However, there is now a solution to this problem. But first, let us talk about what you, as a business person, should never even think about doing: ---

You will notice here that we have promised a solution to their problem. And then digressed to another thing we want to talk about within the sales letter.

Interesting stuff, hey. And really, it is simple psychology. Try telling your husband, wife or partner that you have a secret, but you will have to wait until the end of the week before you let them in on it.

Odds are they will be desperate to know, and curious about what they are about to discover.

All for now.

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Scott Bywater is a professional direct response copywriter who makes it simple for you to get more customers. To learn how and get hold of his special report "7 ways to increase your turnover in 60 days" visit www.copywritingthatsells.com.au