The Successful Entrepreneur - An Inspiring Example
I have been in the privileged position to watch many successful
people rise from poverty to stunning financial success. But one
of my associates and close friends, Jennifer Benning did it
spectacularly. She used the investment vehicle of real estate
as her specialization, but its what she did with it and the
results that followed that really sent goose bumps along the
arm.
Jennifer took precisely 11 months to come from obscurity to
over a $1 million dollar bank balance. She did it with flair
and unbelievable creativity. Here's her story.
Jennifer came from a big family and she was the youngest out of
12 children. She had just left school and started her new life
as a video shop attendant and was promptly dissatisfied and
unhappy with her immediate prospects. Her older brother Andrew
was an associate of mine and gave baby sis some ideas. She was
not ready in previous years as school was an enjoyable
experience and boys and friends took up most of her time. It
took the drudgery and low paid demoralized experience of a 50
hours per week job to register with Jennifer that this was
definitely not what she wanted from life. She had become the
perfect pupil thanks to the very job she sought to abandon as
promptly as possible.
Armed with the information she was given in the literature we
all had read as a group of friends all those years ago, she had
suddenly seen the light and answers were present where once
there were only questions.
The following formula struck home with Jennifer.
problem + solution = profit
She had a few thousand saved, however the help she got from her
parents was helpful even if it did work out that had she not
received the help she still would have achieved the same
results. Her parents offered to put the family home up as
equity against the property deal she had found and it was a
beauty.
Jennifer immediately began scouting for a deal at the local
real estate agents and brokerage houses. She used the internet
extensively and after a few weeks of hard work could not find
what she had envisaged. A property with problems that could
easily be fixed for a profit. At a family gathering she relayed
that information to her brother Andrew who encouraged her and
gave her more inspiration to keep looking. That night she was
on the internet again and she was suddenly inspired to make a
wider search for more expensive properties as previously she
had been looking at properties for under $200,000
Her new search included houses under $1 million. There it was,
asking price $520,000 She made her calls to investigate her due
diligence questions and the results were interesting. The
building was a large 52 room boarding house that was unused. An
older lady lived there by her self and was looking to sell it so
she could re-locate closer to her family.
Jennifer made an offer on the property the following day after
inspecting it and traveling back home to talk to Andrew and
crunch the numbers. She found the building to be in good
condition, if a little run down, the foundations seemed solid.
Her idea was to access the excess intrinsic value in the
property by getting subdivision certificates for each and every
room of the building. Her plan was to have the place painted and
minor repairs taken out on the roof and exterior.
Her offer was for full price asked providing the deposit was
only $3000 and the escrow was 4 months or 160 days. The vendor
was in more of a hurry, but without much other competition for
this building she eventually accepted the terms.
Jennifer also negotiated immediate access to the property so
the work could begin on her investment. She had never picked up
a paint brush in her life, but she was motivated and ready to
learn by trial and error. With the help of family and some
professional help on the big jobs, she completed all she
envisaged within 55 days into the escrow period. The condo
certificates had been applied for and were slowly starting to
filter through. As soon as the first few came in she had an
agent appraise the newly created studio apartments and
immediately had them listed. The agents confident opinion was
that each was worth between $30,000 and $40,000!
By the time escrow had come and settlement was to take place,
she had 15 contracts in place. In other words she had already
sold 15 of the 52 trendy studio apartments she had created.
With this equity, she didn't need to use her parents equity in
their family home to secure the finance required. Her existing
sales totaled $612,542 which exceeded the purchase price of the
boarding house.
Bank managers were tripping over themselves to offer the
finance for this deal despite the fact that she had no long
term work history or any immediate access to cash. The equity
added up in their books and they didn't need any further
security.
Of course the best part was still to come. She was the proud
owner of the remaining 47 apartments which were now owned by
her free and clear. The total value of those studio's were in
the vicinity of $1 and a half million dollars.
But that wasn't the end of the story. She was now ready and
capable of adding even more value. She noticed a large
percentage of the people looking at the apartments were
actually investors and not people wanting to inhabit the
studio's so she employed a property manager to fill the
existing vacancies of this building. This was another increase
in value because with an existing tenant paying a lease the
apartment was now an investment ready made package. Just what
these potential investor wanted and needed to secure their own
finances.
By doing so, she added even more value so her final calculated
return after all costs was nearly $2 million before tax. She
sold the last apartment nearly to the day of a year after first
finding the building on the internet.
To your health and rapid success,
Martin Thomas(c)
About The Author: Martin Thomas is a professional investor. 5
years ago he was a broke insurance salesman but then he was
given a book that changed his perspective. The book was given
to him without hype by a friend. The book taught him how to
make his first million in under 14 months. The book can be
found here www.opportunity-investor.com
|