Myths of Web Design Worth Uncovering
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Title: Myths of Web Design Worth Uncovering
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Author: Mark Nenadic
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Myths of Web Design Worth Uncovering
Copyright 2006 Mark Nenadic
If you’ve had a website for a while now, the odds are that
some web designers somewhere with too much time on their
hands have contacted you about this or that element of your
website, telling you how they can repair it for you. In
fact, if you’ve been contacted by enough of them, and
depending on your site, you may have discovered that a
number of different points of view have begun to crop up
regarding the proper changes that your site “requires”.
This article will help to discover the myths and the
realities of what these “Website Design Police” have to
say. Often, they’re pushing myth more than anything else.
The first issue that the website design police often tell
you is that content is the only thing a website requires,
and there should never be any animation, sound, Java, or
anything else “extra”. It’s true, the content is the most
important part of your website, and it is true that the
more you add graphics, Java applets, audio elements, and
animations, the longer your website will take to load,
however, this doesn’t mean that they need to be cut out
altogether.
If your website takes too long to load, a number of your
visitors won’t stick around to wait. They’ll simply head
over to the next site that doesn’t take as long.
Therefore, the trick to using additional bells and whistles
on your website is knowing how much you can use, while
still being appropriate for fast download speeds under
reasonable circumstances.
So when are the additional features appropriate to your
website design? It all depends on how your actual content
will be complimented. What is your site about, and how
will extra website design features make it better? For
example, if your website is selling website design services
– that is, you want people to buy your services to make
their sites better – than having content alone isn’t really
going to impress anyone. Prospective customers will be
looking at your site as an example of the potential of
their own websites. If it’s nothing much to look at, they
won’t be around very long. This type of site needs a
reasonable amount of color, graphics, and other features
that will make it very appealing, yet not so much that it
takes too long to load.
The next myth that many website design police like to try
to tell you about is that your site is only as good as the
graphics it has. This is the exact other end of the
spectrum from the first myth discussed in this article.
There are other people who think that the more color,
animations, graphics, sounds, and other features there are
on your website, the better it is. However, these aren’t
people who have very much real world experience with web
design, or are those who have only ever had a T1 or
broadband connection and don’t know the frustrations of
waiting for a site to load.
This isn’t to say that decorative graphics and animations
don’t have any value. Certainly they’re a fine addition to
the right webpage. It makes it much more appealing to look
at, and may then be easier and more welcoming to read.
However, graphics should be used sparingly, and should be
as small as they can be without being difficult to make out.
To try to achieve a good balance, there are a few things
that you can put into practice:
Break up your text. Spread out your paragraphs and don’t
make any paragraphs too big. Put some space between the
paragraphs to make the text more pleasant to read.
If you want to have a colored background, try to make it
subtle because readability works best on a white background
with black text and the more you divert, the more
challenging it will be.
As a final point, remember that when you must choose
between your content and making your site beautiful, it
should be the content that wins out. Sure, you can come to
a good balance that will work, but when you do need to
debate whether to add graphics or animations where it would
sacrifice content, err to the side of content. No matter
what your website is for, few people will be there only to
admire your graphics. Those who will be motivated to
return will do so because of your strong content.
About the Author:
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North
www.15dn.com , where you will find articles and
resources to help with SEO, marketing and Web design.
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