What is SEO, PPC & Ranking?
What is SEO, PPC & Ranking?
Copyright 2006 Bill Naugle
This article examines the basics behind quality site
Let us take a good look at acronyms in the industry! Search
Engine Optimization (SEO), is a term thrown around a
million times a day online. So many sites use old
techniques that will get there rankings hurt or reversed
with there hap-hazard web designs it frustrates me. I don’t
want you to be one of them. In fact this article is aimed
for creating SEEN web design projects. If you don’t use
this anti-SEO (i.e. cloaking and doorway pages) and follow
the following rules you can expect decent results with your
web design. The basics for SEO are simple and should be
used by all web designers and web design services (although
that doesn’t mean they are always used):
1. Optimize your site with a high percentage of text
relevant to the search terms you intend to go after.
2. Make sure all alt (alternate image tags) and title tags
have relative descriptions including keywords.
3. Make sure your site meets current online standards and
can be equally viewed among all browsers and operating
machines. Even though some pages may still display
correctly with incorrect HTML, it can hinder the way search
engines will look at them, bringing the overall
optimization of the page down.
4. Make sure all pages are under 800K (recommended for fast
5. Submit (manually, by hand) to all major search engines,
an automatically to lesser engines through (at least) a
free search engine submission service or program.
Keeping these five rules in mind will help, however a
serious look at other aspects will help even more in SEO. I
will go into these aspects in more detail with articles to
come at websiterankingtop.com but this is a good start.
PPC, otherwise known as Pay Per Click advertising is found
on numerous search engines and smaller ones alike. The two
major players are Google and Overture (now own by Yahoo),
however there are some other PPC engines that use a
multiple of lesser engines and quality websites to offer
there services. Some will give you a top ten ranking within
your keyword searches while others have you bid for
placement among there engines. A few simple rules to follow:
1. The content of your site must match the keywords bid on.
2. SELL! SELL! SELL! While traditional SEO focuses on how
the search engines will view your page, this is your chance
to engage the human customer! Traditional sales techniques
work best here.
3. Will visits to your web pages convert into quality leads
or actual sales? Make sure the cost of bidding will be
recovered, plus some.
4. The more popular the search terms = the more expensive
it will be. Keep this in mind and target populated terms
with financial efficiency.
5. All of your keywords stand no chance whatsoever of being
listed in the top ten positions on the major search
engines. Organic top ten placements can be very expensive
so this is your chance of competing with terms you don’t
rank well with.
Make sure to have a relevant page for your search term.
This is critical as we all know from browsing; if a site
doesn’t fit the bill in the first three seconds we are more
than happy to click that back button.
SEM = Structural Equation Modeling? NOPE! SEM = Search
Engine Marketing? NOPE! SEM = Standard Error of Mean? Nope!
While all of these are acronyms for SEM, there not the ones
we care to discuss here in our brief overview of Search
Engine Mechanics. Anything I say in this column may be
outdated with the next big search engine “patch” so what I
mean by SEM is simple: Keep Up! That’s right, by simply
going by what you know, or an article written 8 months ago
you will get lost or penalized in your attempts for
effective online marketing. Search Engine mechanics is the
mathematical art behind the algorithms of the popular, well
producing engine online. To find out that a “Jagger Update”
relinquishes all reciprocal links to your website in the
eyes of the 75%+ that currently engage Google is huge. The
mechanics of the currently used search engines is something
to keep your eye on. While HTML doesn’t change much each
year (comparatively), search engines do. Simply put: make
sure you know what to do to get ranked in this ever
-One last note: make sure you know what pages are visited
and where users are spending there time. If you have a well
visited page (found through your web stats) that isn’t
receiving much time spent: GUESS WHERE YOU NEED A REWRITE!
This is meant to be, and should be a good start to all
wanting high search engine ranking within there web design
About the Author:
Bill Naugle SEO Expert & Internet Business Specialist is committed to
producing the best and most informative Ebook's about Internet Business and
Search Engine Optimization that will help others achieve the success that
they want. He has also written many Christian books. I want you to arrive at
a six figure income from your online website business. Ask me to help you.
Bill Naugle has been writing for many years and has had some of his work