Viral Videos Now Prime-Time TV
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Title: Viral Videos Now Prime-Time TV
Word Count: 572
Author: Jim Edwards
Email: ebookcoach@gmail.com
Article URL: www.submityourarticle.com/articles/easypublish.php?art_id=5010
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Viral Videos Now Prime-Time TV
Copyright 2006 Jim Edwards
I flipped on VH1 yesterday and sat enthralled as a rap
artist with colorful language skills hosted "Web Junk 20"
where they played 20 videos plucked from the web and played
them on cable TV.
Last night I saw that Bravo Channel now airs a show called
"Outrageous and Contagious Viral Videos" in the afternoon
and evening.
The show features videos found online, focusing on funny,
creative and "blooper" style content (though they skipped
the foul-mouthed rap star).
Though most of the viral videos currently getting air time
on TV get ooh's, aah's and laughter, the fact that "viral
videos" are now a part of everyday reality has serious
business implications.
For those of you without a teenager or that one "special"
friend who always sends the latest joke or video every time
you open your in-box, let me bring you up to speed.
A "viral video" is a video played from a web page or as a
file on your computer. It goes "viral" because one person
sees it and passes it on to more people, who in turn pass
it on to their contacts (like a cold virus).
This social interaction is the gas in the video's tank to
help it drive around the web, sometimes getting millions of
views all over the world.
Now, once we get beyond the "jackass" stunts, bloopers, and
giggles, the principles that drive viral videos can help
generate serious traffic to business websites.
These videos go viral in a general market because they play
to interests and emotions we all share, including:
laughter, horror, lust, and sadness. In the absence of any
other common factors, we, as humans, all love to laugh, etc.
In business, we've learned that niche markets make it much
easier to sell a product or service because we can group
people based on profession, physical characteristics, and
interests.
For example, a dental supply salesman knows to target
dentists and hygienists, and would not bother calling on a
craft store.
On the web, a dog trainer knows they should target dog
lovers, and if they're really smart, they target owners of
a specific breed of dog.
Anyone who sells anything to anyone online can harness the
power of viral videos to get traffic to their website
simply by targeting their videos at a specific audience and
appealing to the same emotions that encourage people to
pass along other viral videos.
** Humor ** Put a smile on people's faces, make them laugh,
give them a moment's break from a hectic day and they'll
love you for it (and want to share it with their friends).
Who says you can't make a "how to" video for your customers
wearing a chicken suit!
** Short and Sweet ** The best videos that keep people's
attention last under 6 minutes. When starting out, try to
keep your videos under 2 minutes, especially if they
contain mostly "commercial" content.
** "Ask To Pass" ** Sometimes a simple sentence of "Hey, if
you like this video, feel free to pass it along to a
friend" at the end of your video will start the viral
effect rolling.
** Go Where The Viewers Go ** Once you've distributed your
video to your existing customers and asked them to share
it, put your videos out where new people can see them.
Start with Video.Google.com, iFilm.com, and
YouTube.com and then keep your eyes open for new places to
post your videos to attract new viewers.
About the Author:
Jim Edwards is a syndicated newspaper columnist and the
co-creator of an amazing course that will teach you
step-by-step and click-by-click how to get your own
money-making videos posted online... "Finally! A Quick and
Easy Way For YOU To Painlessly Create, Post and PROFIT From
Your Own Money-Making Online Videos... Without Being a
Computer Geek or Paying Outrageous Fees To A Webmaster!" =>
www.WebsiteVideoSecrets.com
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