How to Have an Unlimited Marketing Budget

Web Bio: Internet entrepreneur, Christie Turley, 10-year Web marketing expert works with small business owners to increase their income on the Internet. Author of ¡§The Guide to an Extreme Website Makeover with 37-Profit Boosting Changes¡¨, she offers 100¡¦s of F*REE unique and unorthodox tips in her web marketing newsletter at www.NotSoDumbBlond.com/tips.htm (www.NotSoDumbBlond.com/tips.htm) where you'll learn: online marketing tips that really work, how to make it EASY for your website visitors to find what they want and take ACTION, how to get QUALIFIED traffic to your website for CHEAP, how to build a HUGE opt- in email list, even if you have no traffic, and much more ($147 value)!

You can also rate your RATE YOUR WEBSITE with her complimentary Web Site Assessment tool now at: www.NotSoDumbBlond.com/web- diagnostic.htm (www.NotSoDumbBlond.com/web-diagnostic.htm)

Email her at Christie@NotSoDumbBlond.com (Christie@NotSoDumbBlond.com).

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Title: How to Have an Unlimited Marketing Budget Author: Christie Turley Copyright 2006. All Rights Reserved.

Article URL: _ www.notsodumbblond.com/unlimited-budget.htm Author Contact Email: Christie@NotSoDumbBlond.com (Christie@NotSoDumbBlond.com)

Category: Internet Marketing / Website Design / Making Money Online

Description: The secret to any good Marketing program is that for every dollar you spend, you must recover that dollar and then some. How much can you afford to spend getting just one visitor to your website? You don't want to guess - there is actually a formula to this!

Keywords: Christie Turley, Not-So-Dumb Blond, NotSoDumbBlond, internet, website, web site, web, diagnostic, assessment, evaluation, critique, design, business, marketing, advertising, promote, promoting, tricks, tutorials, tips, resources, how to, tools, hints, report, special report

Words: 445

How to Have an Unlimited Marketing Budget

The secret to any good Marketing program is that for every dollar you spend, you must recover that dollar and then some. You need not spend any money on Marketing Strategies that don't make you money.

Before you do ANYTHING, you need to determine the value of a single visitor to your website. How much can you afford to spend getting just one visitor to your website?

You don't want to guess - there is actually a formula to this!

Here are three metrics that can help you develop a smart web marketing strategy:

1. Cost per Action (CPA) ¡V how much does it cost to achieve one action (subscription to a newsletter, a sale, a lead).

„³To find out what your CPA is, take your advertising costs and divide by your number of buyers.

CPA == Advertising Costs / Buyers

2. Profit - how much money do you make from advertising? Profit is truly the bottom line number. Most businesses want to maximize profit, but it can be difficult to maximize when there are several moving parts. Increasing advertising will bring in more customers, but you have to make sure it will increase your profits.

„³ To find Profit, take your amount of revenues and subtract your costs.

Profit == Revenues - Costs

3. Return on Investment (ROI) - what is the rate of return on your investments in marketing? ROI is the measure of how effective your advertising is. For every Marketing Dollar you spend, you should get it back in sales plus some. Most businesses prioritize their spending based on how much payback it will yield. Sometimes businesses set a goal or a minimum threshold for the payback. Each business is different.

„³ To find ROI, take your Profit and divide it by your advertising costs.

ROI == Profit / Advertising Costs

When you take all three of these components together, it will be easier for you to determine your proper marketing strategy.

Example 1: If your ROI is 1000% and your CPA is one cent, but your profit is $10, that's not too exciting.

Example 2: However, if your ROI is 50%, your CPA is $10 and your profit is $5000, that's a little more exciting.

As this shows you, ROI and CPA alone can't determine how effectively your advertising dollars are performing. If a campaign has little ROI, you could still invest in it as long as it generates real profits.

Knowing this, you can make money EVERY TIME you launch a marketing campaign - you will have unlocked the secret to having an unlimited marketing budget. You can spend as much as you want, as long as it makes you more money!

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Web Bio: Internet entrepreneur, Christie Turley, 10-year Web marketing expert works with small business owners to increase their income on the Internet. Author of "The Guide to an Extreme Website Makeover with 37-Profit Boosting Changes" she offers 100's of F*REE unique and unorthodox tips in her web marketing newsletter at www.NotSoDumbBlond.com/tips.htm where you'll learn: online marketing tips that really work, how to make it EASY for your website visitors to find what they want and take ACTION, how to get QUALIFIED traffic to your website for CHEAP, how to build a HUGE opt- in email list, even if you have no traffic, and much more ($147 value)!

You can also rate your RATE YOUR WEBSITE with her complimentary Web Site Assessment tool now at: www.NotSoDumbBlond.com/web- diagnostic.htm (www.NotSoDumbBlond.com/web-diagnostic.htm)

Email her Christie@NotSoDumbBlond.com