The Startup Line: Your Master Business Plan and Marketing Mix

The Startup Line: Your Master Business Plan and Marketing Mix

by Robert Wardrick © 2006 Copyright 2006 All Rights Reserved

"Write with fury just as you have invisioned"

After choosing your market niche and forecasting the financial needs, the next step is to prepare a detail business plan (how you plan to reach your goals). Also include alternatives (your backup plans).

Your business plan may including your mission statement, financing, brick and mortar location or home office, website design, the number of staff, accounting, communication; phone/fax, business hours, inventory, letterhead, business cards etc.

When detailing your business plan write with fury just as you have invisioned. Afterwards you can revise it into a formal format. Your formal business plan is not just for securing business loans or attracting investors, most important its your guide up the business ladder.

While your over-all business plan includes marketing, your marketing mix is a separate plan within its self.

Example: To market your products or services lets say you plan to use; - direct mail sales letters - email - hand out flyers - telemarketing - custom businesss cards - autoresponders - website banner ads Each of the above is your marketing mix aka your marketing plans.

Marketing is also time-sensitive ie: it can take time to learn whats working and whats not and also for prospects to aquainted with the benefits of your offerings.

There's no one-plan fits all, your business plan and marketing mix should be unique acccording to your market niche and goals. Whether your plans are one-page or one hundred-pages use it and upgrade it as needed. *** Robert Wardrick is host of Small Business Mentor www.robertwardrick.com and co-host of Cap City Mall www.capcitymall.com a cyberspace mart

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