The Rich Reviews: Every Great Marketer Is A Great Liar!

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The Rich Reviews: Every Great Marketer Is A Great Liar!

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Did you know that all the marketers in the world are always telling lies to their clients, buyers and customers, almost everyday? Well, may be not 100% of them but, you get the idea.

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1042 Words; formatted to 65 Characters per Line Distribution Date and Time: 2006-05-12 11:21:00

Written By: The Rich Reviewer Copyright: 2006 Contact Email: richreviews@thephantomwriters.com

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The Rich Reviews: Every Great Marketer Is A Great Liar! Copyright © 2006 The Rich Reviewer Rich Reviews www.rich-reviews.com

Did you know that all the marketers in the world are always telling lies to their clients, buyers and customers, almost everyday?

Well, may be not 100% of them but, you get the idea. Online or offline, Internet businesses or bricks-and-mortar businesses, they are all the same. All the marketers are using many different marketing ploys to get your attention. It's like a psychological mind game.

What's their purposes? You don't have to think too far, the answer is money. Your money, actually. Don't believe me? Good. That means you, and the rest of the newbies, are going to make them even richer.

But, what is marketing ploy anyway? According to Oxford, marketing is the action or business of promoting and selling products or services. And ploy means a cunning plan or action designed to turn a situation to one's own advantage.

If we combine them, marketing ploy means a cunning plan or action of promoting and selling products or services designed to marketer's own advantage.

So, whenever you see an advertising or reading a salesletter or hearing a sales offer -- anywhere in the world -- there MUST be a marketing ploy in it. Yes, they are trying to make money by fooling you around. Don't take it personally. That's just the way how business runs.

Does this mean all the marketers are the bad guys? Not exactly. >From my point of view, there are four types of marketers who uses marketing ploys to make money. Let's dive into the details, shall we?

1. Scam Marketer

Hey, the name says it all. This type of marketer will do ANYTHING to gain their own financial profits, even if it means death to your business. They don't care how you can benefit from their 'too-good-to-be-true' products and services, they only care on how to grab your money as fast as they can and then run away from their responsibilities.

These guys will use all the marketing ploys -- or should I say marketing plots -- they could use to FORCE you to buy their products and services right away. They usually tells you to join their affiliate programs and promote their products and services if you want to make thousands of dollars easily. Nothing new.

By the way, I think that's how SPAM initially created. Basically, spammer is a scam marketer who sends his or her sales offer by email, again and again, even if you already refused to accept such offer.

When they said they make millions of dollars, you can be safely accuse them liars. Most of these marketers can only make pennies from their offers, trust me.

2. Affiliate Marketer

These type of marketers are very lazy when it comes to creating their own products or services. They prefer selling or promoting other people's stuffs, which is perfectly fine with me.

These guys doesn't take all the hassles of preparing or upgrading the products and handling the customer services. They just think the easy way of collecting their checks. There's nothing wrong with that, right?

Now, the problem is, most of the times -- if not all the time, these affiliate marketers doesn't really care if their affiliate products or services can really solve your problem or not. Like I said, all they think is their commissions, NOT your problem.

When I emailed some of these 'self-proclaimed gurus' with a question, they always reply me with their affiliate links. Let me ask you, doesn't it hurt you if you received an affiliate link instead of a straightforward answer?

3. Light Marketer

This type of marketer is the most honest one, I think. They only use a mild marketing ploy. They trick you gently and persuade you in a very warm way. They may rush you to buy their products and services as quickly as possible, that's because when they said you will lose the sales offer if you don't buy it today, you WILL lose the offer for sure. It's true.

Whenever they say they will do it, they will do it. They do this to make you feel special, to make you feel that you are the chosen one, the luckiest one to receive such offer.

Some of these marketers are able to make millions of dollars annually. No kidding.

But, do you know where the downfall is? When you feel special, you will buy from them again and again and again, regardless of how their products and services could actually benefits you or not. All is fine if they guarantees you with refund policy, if not?

4. Super Marketer

Now this one is a heavyweight million dollar marker. These are the ones who make Wallstreet look like a playground. Nothing is impossible, that's what they always said. Yes, they do often lying to you that they are offering you a limited product and service or whatever they have in mind.

Don't trust them on this one, but, don't take this the wrong way either. They do this for your own good. You can rest assured that you are dealing with the good guys here, because they never lie to you about the quality of their products and services.

They will help you, gives you a solution for your problem and they stands firmly to defend their reputation -- even after you claimed your refunds.

The legendary Corey Rudl and Derek Gehl, are also use marketing ploy to play with your mind...

On the salesletter, he tells you to purchase right away before the offer ends. Don't worry, this is only his marketing ploy, I'm sure the offer still stands for the next couple of years.

This aggressive type of marketer is usually make millions of dollars every year, above any other marketers.

That's it. Now you know the truth about marketers and the way how they works. If you're a newbie, you'll be glad you have read this article. If you're a professional marketer, your face has probably turned red by now.

Me? As a marketer, of course I will use marketing ploy to sell my stuff. I will not lower my quality though, never. But, as a reviewer, I will tell you all the truth, even if it means hurting you.

In the end, you'll be the judge...

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Author: The Rich Reviewer

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