A Successful Niche Matches Your Skills and Knowledge
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Title: A Successful Niche Matches Your Skills and Knowledge
Word Count: 715
Author: Mark Nenadic
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A Successful Niche Matches Your Skills and Knowledge
Copyright 2006 Mark Nenadic
When you’re trying to choose the precise niche that your
business will fill, the best strategy is to make sure that
you know what you’re doing with the product, so that you’ll
feel much more comfortable in your niche and you’ll enjoy
what you’re doing. The best successes are always achieved
by those who like their work. Therefore, the first step
that you can take for defining your own niche is to make a
list of all the things that you like to do best. This may
have to do with your current job, a job you used to have, a
hobby you enjoy, an art form, a sport, or anything else
that you happen to enjoy in life.
Begin by writing down your areas of interest, and then look
at each parts of that list separately so that you can break
it down into more focused sections. To help to inspire you
in building your list, think about the following questions
and get your mind moving. Write down everything at first,
not really thinking about whether or not it really has
potential. The key to this step is simply to get the ideas
flowing and see what you come up with, getting it all down
on paper. You never know; the idea you write down right
now might not seem like much, but when you read it over
later, it might stir much bigger thoughts.
• Would you like to be in this field every day as your job?
• Do you already have any skills or knowledge in that
category?
• What type of person would be interested in the type of
product that would come from that category?
• Would you enjoy working with your niche market target?
Once you’ve come up with your primary list of interests,
use the above questions to go over it and narrow it down to
those that have the highest chances of bringing you
success. Give yourself a bit of time to mull over those
topics that remain, and choose one of them that appeals to
you the most.
Use that topic and begin writing down all of the basic
things that you would require to learn or obtain in order
to achieve success within that category. Put all of these
things into a logical order, and then break them down into
smaller parts which are then arranged in their own logical
orders.
Once you’re done, you should have a much clearer idea of
what you’ll be able to offer your prospective customers,
and if you have the ability and motivation to work toward
success in that specific category from your original list.
To help determine if your successes are likely, go over
your current list and ask yourself the following questions:
• Do you have any special knowledge about this topic?
• Do you have any skills that are related to this topic?
• Are you able to come up with a product that would help or
please people in some way within this topic?
• Is there anything that you can offer in this topic that
is outstanding and not already present in today’s
marketplace?
Make sure that you’re always writing your ideas down. With
all of the thinking and brainstorming you’ll be doing,
you’ll be surprised how fleeting ideas are if you don’t get
them down on paper. Even if some of them look rather odd
when you write them down, when you delve into them, they
might have a lot more potential than you first thought.
Once you have some substantial ideas in front of you,
consider showing them to your friends and family. Listen
carefully to their thoughts and opinions and let them
inspire you for further ideas and details. You might be
surprised at what the people around you might think of that
may never have crossed your mind.
Another great resource is the internet. Do some research
around your topic and prospective product(s), finding
websites of general interest and potential competition.
This will give you some great ideas about what’s out there
and an understanding of what people are really looking for.
It will help you to better polish your idea or develop a
whole new one that you think is better.
About the Author:
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North
www.15dn.com , where you will find articles and
resources to help with SEO, marketing and Web design.
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