Biggest Time Wasters for Salespeople
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Article Title:
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Biggest Time Wasters for Salespeople
Article Description:
====================
Good time management for salespeople has been an obsession of
mine for more than 30 years. In the last decade, I've been
involved in helping tens of thousands of sales people improve
their results through more effective use of their time. Over
the years, I've seen some regularly occurring patterns develop -
tendencies on the part of sales people to do things that detract
from their effective use of time.
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Distribution Date and Time: 2006-05-31 12:00:00
Written By: Dave Kahle
Copyright: 2006
Contact Email: info@davekahle.com
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Biggest Time Wasters for Salespeople
Copyright © 2006 Dave Kahle
The DaCo Corporation
Good time management for salespeople has been an obsession of
mine for more than 30 years. In the last decade, I've been
involved in helping tens of thousands of sales people improve
their results through more effective use of their time. Over the
years, I've seen some regularly occurring patterns develop -
tendencies on the part of sales people to do things that detract
from their effective use of time.
Here are the four most common time-wasters I've observed. See if
any apply to you or your salespeople.
1. Allure of the urgent/trivial.
Salespeople love to be busy and active. We have visions of
ourselves as people who can get things done. No idol dreamers,
we're out there making things happen!
A big portion of our sense of worth and our personal identity is
dependent on being busy. At some level in our self image of our
selves, being busy means that we really are important. One of the
worst things that can happen to us is to have nothing to do,
nowhere to go, and nothing going on. So, we latch onto every task
that comes our way, regardless of the importance.
For example, one of our customers calls with a back order
problem. "Oh good!" we think, "Something to do! We are needed!
We can fix it!" So, we drop everything and spend two hours
expediting the backorder.
In retrospect, couldn't some one in purchasing or customer
service have done that? And couldn't they have done it better
than you? And didn't you just allow something that was a little
urgent but trivial prevent you from making some sales calls? And
wouldn't those potential sales calls be a whole lot better use
of your time?
Or, one of our customers hands us a very involved "Request for
Quote." "Better schedule a half-day at the office," we think.
"Need to look up specifications, calculate prices, compile
literature, etc." We become immediately involved with this task,
working on this project for our customer. In retrospect,
couldn't we have given the project to an inside salesperson or
customer service rep to do the leg work? Couldn't we have just
communicated the guidelines to some one and then reviewed the
finished proposal?
Once again, we succumbed to the lure of the present task. That
prevented us from making sales calls and siphoned our energy away
from the important to the seemingly urgent.
I could go on for pages with examples, but you have the idea. We
are so enamored with being busy and feeling needed that we often
grab at any task that comes our way, regardless of how
unimportant. And each time we do that, we compromise our ability
to invest our sales times more effectively.
2. The comfort of the status quo.
A lot of salespeople have evolved to the point where they have a
comfortable routine. They make enough money and they have
established routines and habits that are comfortable. They really
don't want to expend the energy it takes to do things in a
better way, or to become more successful or effective.
This can be good. Some of the habits and routines that we follow
work well for us.
However, our rapidly changing world constantly demands new
methods, techniques, habits and routines. Just because something
has been effective for a few years doesn't mean that it
continues to be so. This problem develops when salespeople are so
content with the way things are, they have not changed anything
in years.
If you haven't changed or challenged some habit or routine in
the last few years, chances are you are not as effective as you
could be.
For example, you could still be writing phone messages down on
little slips of paper when entering them into your contact
manager would be more effective. This is a simple example of a
principle that can extend towards the most important things that
we do. Are we using the same routines for organizing our work
week, for determining who to call on, for understanding our
customers, for collecting information, etc.? There is no
practical end to the list.
Contentment with the status quo almost always means salespeople
who are not as effective as they could be.
My book, 10 Secrets of Time Management for Salespeople, discusses
the use of the "more" mindset as an alternative to the status
quo.
3. Lack of trust in other people in the organization.
Salespeople have a natural tendency to work alone. After all, we
spend most of the day by ourselves. We decide where to go by
ourselves, we decide what to do by ourselves, and we are pretty
much on our own all day long. It's no wonder then, we just
naturally want to do everything by ourselves.
That's generally a positive personality trait for a salesperson.
Unfortunately, when it extends to those tasks that could be done
better by other people in our organization it turns into a real
negative.
Instead of soliciting aid from others in the organization, and
thereby making much better use of our time, many salespeople
insist on doing it themselves, no matter how redundant and
time-consuming the task is. The world is full of salespeople who
don't trust their own colleagues to write an order, to source a
product, to enter an order in the system, to follow up on a back
order, to deliver some sample or literature, to research a quote,
to deliver a proposal, etc. Again, the list could go on and on.
The point is that many of these tasks can be done better or
cheaper by someone else in the organization. The salespeople
don't release the tasks to them because they, the salespeople,
don't trust them to do it. Too bad. It's a tremendous waste of
good selling time and talent. Chapter 10 of my book "10
Secrets" describes a system to nurture helpful relationships.
4. Lack of tough-minded thoughtfulness.
Ultimately, time management begins with thoughtfulness. That
means a sufficient quantity of good quality thought-energy
invested in the process. I like to say that good time management
is a result of "thinking about it before you do it."
Good time managers invest sufficiently in this process. They set
aside time each year to create annual goals, they invest planning
time every quarter and every month to create plans for those
times, they plan every week and every sales call. Poor sales time
managers don't dedicate sufficient time to the "thinking about
it" phase of their job.
Not only do good sales time managers invest a sufficient quantity
of time, but they also are disciplined and tough-minded about how
they think. They ask themselves good questions, and answer them
with as much objectivity as they can muster.
* "What do I really want to accomplish in this account?"
* "Why aren't they buying from me?"
* "Who is the key decision maker in this account?"
* "Am I spending too much time in this account, or not enough
in that one?"
* "How can I change what I am doing in order to become more
effective?"
These are just a few of the tough questions that good sales time
managers consider on a regular basis. They don't let allow their
emotions or personal comfort zones to dictate the plans. They go
where it is smart to go, do what it is smart to do. They do these
things because they have spent the quantity and quality of
thought-time necessary.
Of course, there are hundreds of other time-wasting habits. These
four, however, are the most common. Correct them, and you'll be
well on your way to dramatically improved results.
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About Dave Kahle, The Growth Coach(r):
Dave Kahle is a consultant and trainer who helps his clients
increase their sales and improve their sales productivity.
His latest book for sales managers is Transforming Your
Sales Force for the 21st Century (
www.davekahle.com/bitransforming.htm ). You can also
sign up for his sales ezine called "Thinking About Sales" at
www.davekahle.com/bimailinglist.htm . You can reach
Dave personally at 800-331-1287 or by emailing him at
info@davekahle.com.
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