The Best Traffic Money Can Buy...?
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Title: The Best Traffic Money Can Buy...?
Word Count: 772
Author: Richard Grady
Email: info@thetraderonline.com
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The Best Traffic Money Can Buy...?
Copyright 2006 Richard Grady
I will be honest; the title of this article is slightly
misleading. You see, in my opinion, the best traffic that
money can buy actually doesn't cost anything - it's free!
:-)
I am talking of course about the magical traffic that we
have all heard of but that only a select few have
experienced.....free search engine traffic.
We all know that it is possible to get tons of free traffic
from the big search engines - Google, MSN, Yahoo and so on
but getting to the top of these engines has always been
incredibly tough. Actually, I am being slightly dishonest
again. Going back a few years, it was in fact very easy to
get a high search engine ranking, you just put a page
together, threw in a few meta keywords and a decent page
title and scattered your keywords across the text content a
bit and that was it. Wait a week or so and bingo, you've
got yourself a front page ranking on Google! Ok, it wasn't
quite that simple but it wasn't much harder than that.
Nowadays getting to the top of the engines is much harder
and even if you do make it to the top, you can be dropped
just as quickly if the search engine decides to change the
way in which they rank websites.
However, whilst getting your site indexed and ranked in a
decent position does take a bit of effort, it isn't
impossible, especially if you know what the search engines
are looking for. I am no expert on the topic of Search
Engine Optimization (SEO) but I have studied the subject on
a casual basis since I first started online in 1998. I am
really a lazy SEO'er and part of the reason for this is
that I have spent the time in past optimizing sites, only
to have Google (or whoever) suddenly decide that they don't
like my site quite as much as they did last week and
dropping me way down their rankings. All that lovely free
traffic gone overnight :-( I got fed up with this a couple
of years ago and vowed never to chase search engine traffic
again!
That said, there is nothing quite like top quality,
targeted, free traffic and the buzz of getting several
hundred (or even thousand) visitors every single day
without spending out a single penny can't be beaten. Just
think how much it would cost you to buy 500 visitors each
day using Google Adwords or similar (and this form of
advertising isn't anywhere near as effective as it used to
be but that's a story for another day!).
Anyway, back to the point of this article.... It is
possible to get very good search engine rankings very
quickly IF you follow some basic rules when you build your
websites. To illustrate this (and remember, I am no
expert), I noticed this week that my new site,
SimplyWholesale.co.uk already has several number one (and
front page) rankings on Google, MSN and several other
smaller search engines! I am even beating eBay on some
keywords and phrases :-) Now, bear in mind that this site
was launched just two weeks ago. I haven't done any
'major' search engine optimization on it - just the
absolute basics. There are hardly any inbound links to the
site (seriously, like a dozen absolute maximum) AND none of
the search engines have crawled anywhere near the entire
site. At the time of writing, Google has indexed just 17
pages out of almost 1500!! Despite this, Google and the
other engines are sending me some fairly healthy traffic
everyday. Just think how much traffic I could be getting
in a few weeks time once the site has been fully indexed?!
So, why am I telling you this? Simple. Because getting
good search engine rankings doesn't have to be an
impossible task. If you know the basics and apply them to
your site, there is no reason why you shouldn't start to
see some free traffic coming your way. Now of course, you
can't expect to do a bit of work on your site and suddenly
rank no.1 on Google for a really competitive search term
such as 'earn money online' BUT you don't need to. At the
end of the day all you need to do is make sure that your
site ranks well for a handful of relevant keywords/phrases
and as long as they are words that people are actually
searching for, you will see the benefits.
If you don't know how to optimize your website, just visit
my forum in the signature link below for lots of hints and
tips...
About the Author:
Richard Grady has been helping people earn online since
1998. For lots of helpful hints and tips visit his forum
at www.traderonlineforum.com or view his latest
website at www.simplywholesale.co.uk
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