Double Profits With Same Website Traffic
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Title: Double Profits With Same Website Traffic
Word Count: 619
Author: Jim Edwards
Article URL: www.submityourarticle.com/articles/easypublish.php?art_id=7001
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Double Profits With Same Website Traffic
Copyright 2006 Jim Edwards
Every serious online business owner eats, sleeps and
breaths targeted traffic to their website.
They spend the most money and time trying to attract
first-time visitors to their sites in hopes of generating
new sales and subscribers.
But, believe it or not, itís easier to increase your income
by simply selling more of the visitors you already get than
trying to chase down more traffic.
The solution? Tracking & testing!
Probably the most overlooked and underutilized, but
certainly the most powerful strategy for increasing sales
and opt-in subscriptions.
If you spend any time or money on advertising, you must
start testing and tracking.
Simply put, ďtrackingĒ means you measure the effectiveness
of each individual advertising source you use to promote
For example, if you advertise in email newsletters, you
should know how effective each newsletter ad rates compared
to all the others in terms of sales and subscribers
This enables you to know whether an ad makes or loses money.
Testing means you constantly look for ways to improve your
ads in small, incremental amounts that add up over time.
The most common (and effective) tests you can run are A-B
split tests, which pit two variables against each other to
determine which converts more lookers into buyers.
Split testing headlines, price points, and guarantee
periods make, from my experience, the best places to start
The reason testing and tracking can double your profits (or
more) lies in the power of small, incremental improvements.
Lets say, for example, you decide to do a series of split
tests on a website that currently converts 1 in every 100
visitors (1% conversion).
You test, headline, price, guarantee and a payment plan. If
each of the 4 tests yields a .25% increase in conversion,
you would not see an increase in sales to 2% (4x.25%), but
actually an increase to almost 2.5% since each improvement
builds on the last!
The most basic tool in testing and tracking revolves around
the use of advertising link tracker software.
These tools measure the number of clicks on individual
advertisements (text links, banners, pay-per-click ads,
etc) and then measure sales or subscriptions generated as a
You get two choices with link trackers: a hosted service or
software you install on your own server.
A hosted service offers the advantage of easy setup and
use. Most of the time you just sign up for the service,
enter the link you want to track, get your tracking code,
and youíre off to the races.
The disadvantage of a hosted service is that, if it gets
abused, using the URL of the service in your links can get
your emails blocked or your pages banned by search engines.
The advantage of hosting the software on your own server is
that you maintain a higher degree of technical control and
can avoid the banning issues.
The main disadvantage of hosting it yourself involves the
fact that you really donít have anyone to call for help if
something goes wrong.
One of the most popular hosted link trackers online is
HyperTracker.com, though Iíve not used the service.
My favorite link tracker is actually part of an integrated
e-commerce system at www.MysiteSales.com.
This service enables you to track your sales and
subscriptions made through the shopping cart.
Two options for software you install on your own server are
Dynatracker.com and ProAnalyzer.com.
Both provide decent link tracking, though no system Iíve
tested provides 100% accurate results.
But, with that said, failure to test means youíre leaving
money on the table by wasting visitors you could otherwise
convert to buyers with basic effort at improving your sales
About the Author:
Jim Edwards is a syndicated newspaper columnist and the
co-creator of an amazing course that will teach you
step-by-step and click-by-click how to get your own
money-making videos posted online... "Finally! A Quick and
Easy Way For YOU To Painlessly Create, Post and PROFIT From
Your Own Money-Making Online Videos... Without Being a
Computer Geek or Paying Outrageous Fees To A Webmaster!" =>