Multi-Dimensional Marketing - 13 "Virgin Territories" For Substantially Increasing Your Website's Re
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Title: Multi-Dimensional Marketing - 13 "Virgin Territories" For Substantially Increasing Your Website's Re
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Multi-Dimensional Marketing - 13 "Virgin Territories" For Substantially Increasing Your Website's Re
Copyright 2006 Richard Adams
Competition in the search engines and in paid advertising
continues to hot up making it increasingly difficult to
dominate your chosen niche.
But multi-dimenional marketing (MDM) is a newly emerging
and largely virgin territory for internet entrepreneurs
which is just waiting for you to stake your claim.
MDM refers to the way in which the techniques for gaining
new visitors to your website are rapidly fragmenting.
We went from dozens of search engines back in the late
1990's to just a handful of superpowers today.
From plenty of pay per click, sponsership and banner
advertising opportunities to just a tiny number of often
overpriced sources.
Yet as these "classical" advertising mediums have reduced
in number and increased in competitiveness, other avenues
have opened up which are far easier to take advantage of.
Unfortunately most marketers either ignore MDM or simply
aren't aware of the possibilities.
Now I'm not saying you should *ignore* the old faithfuls
like organic and pay per click search engines, just that as
the market fragments at a dizzying pace, you should also
consider broadeneing your appeal to include as many of the
new opportunities now available to your business.
So I'd like to introduce you to 13 new forms of advertising
still waiting for some big players like you to ...
1) Images
Now that Google's Image Search is going great guns
(images.google.com) it makes sense to get as many related
images as possible listed to help draw extra visitors to
your site. Ensure the image names and ideally the <ALT>
tags and the page titles that your images sit on contain
your keywords.
2) Audio
There are dozens of websites to which you can submit audio
in the form of mp3s and on on to. Record yourself reading
some of your articles, answering your visitor's questions,
discussing a new technique etc. then submit them to the
audio sites. You can include your website address at the
end of the audio.
Two top resources include the p2p file sharing networks and
iTunes Producer.
3) Video
Video continues to increase in popularity with the rapid
uptake of broadband access. A number of sites including
Google's Video Search, YouTube.com and iFilm.com receive
considerable traffic and enable you to tap into your market
in another way.
4) Software
The software directories receive thousands of hits every
day from people of all interests. Create a free or paid
piece of software - it needn't be in Microsoft's league -
and promote it for free through these sites. Examples could
include specialised calculators, self assessment questions,
tutorials, calendars or screensavers.
5) Blogs
Start a blog simply using WordPress, Blogger or one of the
other myriad products out there then submit it to the
various blog search engines. My first blog generated a
Google PageRank of 4 the first time it was indexed simply
by submitting it to a few of these directories.
6) RSS
RSS feed sites will send your feeds to newsreader software
and other sites that display RSS content. Your blog may
well be capable of generating an RSS feed from your posts
to leverage your work which you can then submit to the RSS
directories.
7) News
Create and submit press releases to the online news centers
such as prweb.com and watch as dozens if not hundreds of
sites syndicate your news across the web. It rapidly builds
links and branding but the results are often short-lived.
If so, submit useful news more often.
8) Amazon
Currently the 12th highest traffic website around - and you
can have a piece of that. Either set up an Amazon store so
searches in Amazon show up your own products or write
reviews of products closely related to your target market
and include your URL in each review.
Start with the most popular products in your target market
based on Amazon sales to get the maximum exposure with the
minimum effort.
9) Ebay
Sell your products on ebay or specially create a low cost
report to help you generate traffic. Use your URL as your
username and/or link to your site from your ebay homepage
and take a chunk of the world's 7th most visited site.
10) MySpace
According to Alexa MySpace.com is currently the 8th most
visited site in the world. So you'd be mad not to put up a
page there to promote yourself and your business.
Gain friends and boost your profits at the same time!
11) Articles
Write articles and submit them to the main article
directories for numerous links and traffic. There are
dozens around but ezinearticles.com is arguably the best of
all to use.
12) Freebies
Everyone loves a freebie, so create something with a high
perceived value and give it away courtesy of the freebie
sites. You could even double-up and give away your audio,
video or software products for example to get the maximum
leverage for your time.
13) Type-In Traffic
Marketers are just starting to realise that if people are
searching for digital cameras, for example, many people
will type digitalcameras.com straight into their browsers
to begin with. They just add a .com after what they're
searching for. So buy some keyword-rich domains related to
your website's theme to increase traffic.
The golden rule with all of these is to make them *very*
closely related to your target market and use your keywords
wherever possible. For example, if you had a site about dog
training, name your audio "DogTrainingTips.mp3", your blog
"DogTrainingToday.com" and your images DogTraining1.jpg etc.
Good luck, and stake your claim today before someone else
beats you to it!
About the Author:
Richard Adams will show you how to build your own website
in less than 7 days - and on a budget you won't believe. Go
straight to www.easyecommercewebsitedesign.com
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