5 Biggest Blogging Mistakes
1. You have your own domain name and web hosting but you decide to
host your blog elsewhere. Why? If your website is www.anythinghere.com
then your blog should be hosted at www.anythinghere.com. There is no
reason for you to use an external blog service. First of all you are
putting the control of your blog in their hands- what happens when
they decide to erase it? - Believe me, it happens. The second reason
this is silly is because you should want to brand yourself and your
business. Using another company's domain is great for their branding
but not yours.
2. Long blog entries bore people. Don't be afraid to break up
entries, you don't have to post the whole story in one day. Also, make
use of bullet points, numbered lists, and pictures.
3. Save the long words for your doctoral dissertation. We know you are
smart, we know you have a nice vocabulary but we don't want to read
"magnanimous" when "noble" will do. Keep it simple.
4. A RSS subscription option is very important. Don't be afraid of
it. Don't run from it. If you want people to read your blog on a
regular basis then you have to make it easy for them to do so. Having
an "enter your email here" box is a nice start. But if I have 25 blogs
I read, I am not going to want 25 different emails coming to me each
time someone updates.
5. Writing for search engines and contextual advertising is not the
best way to make money. Sure, you may get a few adsense clicks here
and there but do you really think that people will come back for more
if your sentences read like "I think you should make money with your
financial payday loan so you can work at home and be rich with this
banking information that I will give you for more money." To put it
simply, write for people-not for machines.
About The Author:
Donyell Nelson is an entrepreneur, writer, and speaker who gives
people the inspiration and information to create successful online
businesses. She is the host of Bold Business Talk and the author of
Jump Start Your Success: 9 Insider Secrets to Running an Online
Business. Find out how to jump start your business at
www.Donyell.com
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