No Website Is An Island - Back Linking is Essential for Success
Copyright © 2006 Trey Pennewell
Links And Traffic
Creating back links to your website is one of the best ways to
gain a higher ranking in the search engines. Almost any Search
Engine Optimization (SEO) expert will agree with this point. The
SEO experts will also tell you that your placement in the Search
Engine Result Pages (SERPs) can make or break your website.
It is commonly thought by many that if your website does not rank
on one of the first two pages of the SERPs that your website will
rarely be seen by visitors. For most people searching the web,
this means that you must be in the top 20 search results. Think
about it, when you do a search and you cannot find what you are
looking for after a couple of pages, what do you do? I know what
I do, I type in a different keyword or a variation of what I was
looking for in hopes of getting better results.
Google and Yahoo love to see a website that has back links
leading to it. You can check this for yourself, take a look at a
popular keyword phrase that everyone is trying to get ranked for.
Most likely you will see that the top few sites have a large
number of back links leading to that site. Conduct your own case
study and look at your #1 competitor; does that site have more
back links than you do? You can determine the number of back
links that a site has by entering the following into the search
engine of your choosing: link:http://www.yourdomainurl.com
Of course back links are just one part of the equation, but they
are a big part of the equation in getting good SERP results. So,
if creating back links is such a good idea, why isn't everyone
doing it? Well, not everyone is doing it, because it can be a
real pain to create back links.
Let's look at some of the more common methods of building back
* Email A Fellow Webmaster - It is recommended that the back
links that you get to your site be from a site that is relevant
to the topic of your own website. Having a website about cars
linked to a site about fishing does not help you in the SERPs, as
much as having a site about cars linking to a site about tires.
The problem here is that you can literally spend hours upon hours
emailing various webmasters and asking them to give you a back
link. In addition, it is common practice that you offer a
reciprocal link to their website. This is fine for some people,
but others do not want to clutter their pages with links that
take visitors away from their website.
Additionally, you will want to look and see if the site that you
are trying to get a link from has a good Google page rank (PR).
Google says that a back link from a related site with good PR
counts as a strong "vote" for your site; the more votes that
you get, the higher your SERP and the higher your PR will be at
the next update.
Once you create a sales pitch to a Webmaster for a link exchange,
you have to hurry up and wait. You can email 100 webmasters and
get a varied response, that is, if you get a response at all. It
has been cited that reciprocal linking campaigns have about a
2-5% acceptance rate. In other words, out of those 100 people you
took the time to research and to email, only 2-5 of them will
give you the back link that you are looking for. Of course, a few
more may be willing to do it for a fee.
* Directories - Directories are another "tried and true"
method of generating back links to websites. Again this is a
process that will take hours of work. The two most popular
directories are DMOZ.com and the Yahoo directory.
DMOZ is human edited; this is good, because they work hard at
only approving quality sites. The downside is that they often
lack the actual human beings to approve or disapprove all of
these sites that are submitted. There simply are not enough
people volunteering for DMOZ to stay on top of all the
Yahoo will allow for directory submissions for free if your
website is not deemed to be a business website. If your website
is deemed to be a business website, plan on shelling out about
$300 to be "considered" for a listing in their directory. They
do not guarantee that your website will be listed in their
directory. Yahoo only guarantees that they will consider your
website for inclusion in their directory.
You will find that many webmasters operate their own directories.
You can find a list of many directories on message boards like
the one at DigitalPoint.com (forums.digitalpoint.com/).
Many of these directories provide free listings, or they wish for
a reciprocal link in exchange for placing your link. At many of
these directories, you can also pay for a sponsored link.
The problem here? These directories are usually operated by
software and are not human edited. This means that your site
could end up in the wrong category or that your site is simply
listed and forgotten about. These link directories often boast of
having decent PR on their homepage, but the actual page that your
site will be listed on usually has a 0 PR. These small
directories also have numerous requirements, and you need to read
the fine print. One mistake and the 15 minutes you spent
constructing your submission could be wasted, when your
submission is rejected.
* Reprint Articles For Back Links - This is an option to create
back links that many webmasters overlook. Probably the primary
reason that webmasters do not take full advantage of this is
because they do not feel comfortable with writing articles.
Another reason is that the Webmaster may not have the time to
write a quality article.
Consider this, one well-written article can be submitted to
literally thousands of publishers of ezines and newsletters,
niche webmasters, and free reprint article sites and can result
in dozens, hundreds or thousands of back links. Now, not every
publisher will pick up your article, but for the ones that do use
your article, you will get a back link from their website. The
back link is achieved in the "about the author" box that is
required to stay in place with your article.
The more informative people find your article, the more linking
results you can expect to achieve from your reprint article.
A webmaster that says he or she doesn't have the time to spend
an hour or two writing an article needs to take a look at how
many hours have been spent submitting to directories or writing
to other webmasters asking for back links.
Don't feel comfortable writing your own article? Then hire a
Once the article is written, then you should consider paying a
distribution service to distribute your article for you. Again,
this is a relatively small price to pay in order to get those
all-important back links.
Some recommended article distribution services in alphabetical
In the end, you can save yourself time, money, and a lot of
headaches by using articles to create back links to your site.
You may be surprised by how many websites are starving for
content and are more than happy to place your free reprint
article on their website. Odds are that if they are placing your
article on their website, then they are in your same niche market
--- which only adds to the value that the search engines will
place on that back link. Don't forget that people actually read
these articles, and you can gain a boost in traffic as a bonus to
all of your new back links.
I know, you don't want to shell out the money to use reprint
articles as a linking method, but how much money have you spent
on being listed as a "sponsored" website in directories?
How much time have you wasted in trying to drum up new back links
through other methods? After all, your time is your money. You
can spend your time or your money to do the tasks that you need
to do to be successful. And literally, sometimes it makes a whole
lot of sense to outsource specialized tasks to experts in their
No website is an island. You cannot just build your website and
expect people to be knocking down your door to buy your products
or services. You have to advertise. People have got to have a way
to find your website.
If you take the time and expend the effort to build your website
in such a way as to attract the search engines and to provide
what the search engines consider to be a good website, then you
will find that the search engine companies can be your business'
best friend. And whether you like it or not, one of the ways that
the search engines companies deem a website to be a good website,
is by the number of back links pointing to the website.
You can have the best website on the internet, selling the best
products and services at the best prices, but if people cannot
find you, then your website is pointless. If you desire to be
successful, then you need to do whatever is necessary to build
links to your website. Give the search engines what they want
(back links to your website), and the search engines will give
you what you want (targeted traffic).
Trey Pennewell is a writer who writes for the "Links And Traffic"
guaranteed link building service. They use reprint articles to
develop quality links from quality websites. Their writers know
what it takes to write informative articles that generate above
average linking results, and they put their money where their
mouth's are, by guaranteeing their results. Learn more at:
www.LinksAndTraffic.com . Feel free to reprint this
article on your website, so long as this About The Author
information and all live links remain with the article.