How to Use Simple Tag and Ping Marketing Techniques (To Boost Your Site's Ranking, Traffic and Sales)
Copyright © 2006 Titus Hoskins
Marketing Tool Guide
If you're just heard the phrase 'Tag and Ping' and scratching
your head in puzzlement - this article may be worth your time.
Not that Tag and Ping is some magic marketing formula that will
deliver untold riches. It won't.
It is just one more marketing tool professional online marketers
are using to give their site or sites a competitive edge over
their competition. It will help put your site on the Internet map
and if done right, Tag and Ping will deliver plenty of very
targeted traffic to your sales pages. It will boost your rankings
and increase your sales.
Tag and Ping is one of those simple, yet relatively unknown
marketing techniques savvy Internet Marketers have been using and
trying to keep quiet for years. To truly understand how Tag and
Ping works, you will have to know some basic background
information on keywords, blogging, tags, and how all these can
work in sync to deliver traffic, links and sales to your site.
What are Blogs?
Most web users will know a blog is an online journal where
bloggers post their daily or hourly entries (their opinions,
views, info, links) on any subject that interests them. The most
popular blogging systems are Blogger.com (owned by Google)
Bloglines (owned by Ask Jeeves), LiveJournal, and many
professional marketers use the free WordPress software which they
can host on their own websites.
Each blog has its own RSS feed - RSS stands for Really Simple
Syndication although its original acronym stood for Rich Site
Summary. These RSS feeds broadcasts the information in the blog
posts to all concerned parties - those who have subscribed and
use an RSS reader or aggregator. Or more commonly, subscribers
use the FireFox browser, Google Desktop, or MyYahoo to access
their favorite RSS feeds. The next version of Windows will have
RSS embedded into its operating system.
What are Tags?
Tags are really another name for keywords. Most surfers will know
keywords are the exact words Internet users type into search
engines to find what they're looking on the world wide web. Tags
work in the same way and are a form of social bookmarking, a way
of classifying and accessing all that content in all those
Many major blogging directories such as Technorati use tags to
serve up the information to its patrons. One simple technique to
create a tag in Technocrati:
rel="tag">Laptops<*/a> (remove asterisks in actual code)
Or if your blogging software supports categories; this will be
recognized by Technorati as a tag.
What The Heck Is A Ping?
A ping is a simple way to notify the different search engines to
let them know that your blog has been updated. You call up or
ping your blog post.
You bookmark or place an entry in any one of the countless
blogging sites such as Technorati, Furl, del.icio.us, Blinklist,
Flickr --- you go to these sites and click your blog or tag to
inform them you have updated your blog. Many blogging systems
will automatically ping your blog updates.
Or you can do this manually, for example Technorati's ping form
is here: www.technorati.com/ping
Simple Way to Ping
If this is still confusing to you, one simple way to ping your
tags/blogs is to use a site like: pingomatic.com/
and it will automatically ping your blog in many of the most
popular blogging services.
Enter The Online Professional Marketers and It All Hits the Fan
Of course, online marketers have long discovered that the whole
blogging system - blogs, rss, tags, pinging - is an excellent
marketing vehicle. One great marketing system delivering targeted
traffic to their products and services.
It really is a corruption or commercialization of blogging and
this surely wasn't the idea the original designers of blogs had
in mind. But the whole blogging system is so lucrative, many
professional marketers (the author is pleading the fifth!) are
using blogging systems like WordPress to create mainly marketing
sites that may have little resemblance to a real blog. It just
uses the backbone structure of blogs, RSS, Tags to give their
sites a slight competitive edge in a very competitive world.
As we saw with the 'comment spam' there is a great likelihood
that Tag and Ping will be misused and further antagonize the
blogging purists. So if you are going to use Tag and Ping make
sure you're creating valuable, usable content - then most sites
will want to link to your site anyway. Content is still king no
matter what tricks the professional marketers want to use. Always
Using a Simple Tag and Ping Marketing Technique With Technorati
To explain further the whole idea of Tag and Ping. Lets just walk
through a marketing system you can quickly create using
Technorati - one of the most popular blogging services.
First, sign your blog up with Technorati. This is quite a simple
procedure. Just upload a photo, doesn't have to be of you - your
site's logo will do. Register your profile with your 20 or so
tags relating to your blog. Make sure these are keywords you're
marketing with your blog. Then you have to place the Technorati
code on your blog for a link back.
Next, you must understand that Technorati creates a landing page
for each tag in their system. This page is made up of four
* Flickr Photos
* Recent blog posts tagged with that keyword or phrase
* Who's Blogging About sidebar which links to any profiles of
blogs that those same keywords or phrase in their profile
* Links from Furl for the same tag
So to take full advantage and to use this marketing technique you
have to sign up with both Flickr and Furl. Your aim is to get
your links in all four spots on this Technorati landing page for
your tag or keyword.
When signing up for Flickr, many marketers use their site's name
for their Flickr username - just use a dash instead of a dot in
your site's url. You can use a photo of the product they're
promoting to get a link from Flickr in the top spot on the
Technorati landing page. Pick your tags and description for the
Set up a Furl account and download the Toolbar - bookmark a few
sites to get the hang of how its done.
Now You're Really To Put Everything Together To Tag and Ping
1.) You can start with the Flickr photos at top of the Technorati
Just post a photo or cover image into your Flickr account, making
sure you tag it and use a catchy headline in your description.
Link it to your landing or affiliate page url.
<*a href="http://www.marketingtoolguide.com">Don't buy another
marketing tool until your check out this site.<*/a>
2.) Next, make the first of your blog posts on your particular
subject or product to your blog, making sure you tag it with your
keywords and then ping Technorati. Make all your posts good
content, reviews, product information or free downloads. Your
entry will appear on the top of the list for that tag shortly in
3.) Furl your blog post and your landing/affiliate page with your
tags to make sure your entry/post is listed the bottom section of
the Technorati page for your tag.
To work this system, add another blog post every few hours, Tag
and Ping, plus Furl your posts. For better results you can sign
up for countless other social bookmarking sites and bookmark your
pages. Here are just a few good ones: del.icio.us, blinklist,
moreover, icerocket, weblogs...
Flickr, Blog, Tag, Ping, Furl
This is just one Tag and Ping method - professional marketers
have countless systems and sites working many variations on this
relatively new marketing technique. But the information given
above should get you started on your own Tag and Ping marketing
Remember, blogging and RSS are the wave of the future, make sure
you're geared up to take advantage of all they have to offer.
You must have at least one blog on your site. Use WordPress if
you can - Blogger will do in a pinch!
Just make sure you're using some Ping and Tag marketing
techniques to harvest all those links, traffic and sales for your
site. This is one marketing technique you should now be using.
Just remember to Flickr, Blog, Tag, Ping, Furl - Rinse and
The author operates numerous sites on the web, his first was
a general Internet Marketing site www.bizwaremagic.com
And his latest site is Marketing Tool Guide where you can
find all the latest helpful and effective marketing tools,
including Free Internet Marketing manuals. Internet Marketing
Tools can be found at: www.marketingtoolguide.com .
Copyright © 2006 Titus Hoskins. This article may be freely
distributed if this resource box stays attached.