In few ways RSS is pretty much identical to HTML, the language normally put in place to create websites. As is the case with HTML, webmasters opting for traditional search engine optimization techniques when creating an RSS feed will come to know that their RSS feed is getting additional exposure and interest.
Below mentioned measures can go a long way in optimizing an RSS feed for search engines:
1.) First and foremost, the title should consist of pivotal search terms.
In simple terms, the title should be up to the mark and not misleading, while still pinpointing keywords. In an ideal scenario, the title should generate curiosity among the readers to read on, not mislead them.
2.) Secondly, it is of utmost significance that you display RSS feeds properly.
Theoretically speaking, majority of webmasters display their feeds as content on their website. Remember to use PHP, ASP or HTML when displaying a feed, as this can lead search engines to spider the contents of the feed displayed. On the other hand, if you are using a template to display feeds, it is advisable to use header tags to emphasize the appearance of the Channel Title and Item Titles. It is worth pointing that few search engines weight header tags with more significance.
3.) Get accustomed with the concept of internal & external Links.
According to experts, within a feed you should always opt for the full path of any links, keeping in perspective that other sites may syndicate the contents of the RSS feed. Furthermore, links that are not local to the site should be open in a new browser. This process though not specific to search engines but it will play a prominent role in keeping visitors on your site.
4.) Link text should pinpoints keywords.
There is no denying the fact that the text used for incoming links will give a boost to the site in terms of helping it in contextually defining the keywords that the site appears for in the search engines. Keeping that into account, it is quite mandatory to use keywords in any link text that roll back to your website.
5.) Concept of My.Yahoo and My.MSN.
This is very straightforward to implement but often overlooked by publishers and webmasters. In theory, the quickest way to have an RSS feed spidered by Yahoo or MSN is to include the feed on a personal my.yahoo or my.msn home page. You just need to register an account on the respective search engines. Then comes the next step of customizing the home page to include your RSS feed. This is normally been implemented by inserting content and listing the URL to the RSS feed. Normally, within 1-2 days the feed's contents will be spidered and indexed by Yahoo and MSN.
6.) What is theme feeds?
It is quite pivotal that feeds should be themed. This is pretty significant as it will help with themed links back to a publisher's website from anyone syndicating the feed's content.
7.) How to increase link popularity?
You can enhance link popularity by submitting the RSS feed, blog or podcast to the appropriate directories. It is worth pointing that these directories offer submissions of specific kinds of RSS feeds. Thatís why, be clear in your mind to follow the guidelines of each site and choose categories wisely.
8.) What is RSS feed descriptions?
RSS feed descriptions can be termed as the general summaries or introductions to other content. Nine out of ten times, feed creators will offer additional input on an HTML site, creating curiosity among the visitors to click through for the full detail if it is a topic that is of interest to them. But for that to happen, it is pivotal that you provide number of teaser copy that the visitor can easily discern if the contents are something that is pivotal to them.
9.) Getting the feel of subscribing to feeds.
Though seem straightforward at first glance, but fact remained that a surprisingly huge chunk of publishers do not subscribe to their own feed. In an ideal scenario, this is an ideal way to get the feel of your clients and innovating with formatting and integrating HTML into feeds.
10.) Increasing your corporate identity with image ads.
It is advisable to insert your corporate logo to your RSS feed. In addition, create a brand and give the overview of that brand by including the image in the RSS feed. In simple terms, the image will increase your corporate identity as well as dress up the look of your feed by inserting your corporate logo.
11.) Alphabetical rank is essential.
Few feed readers list feeds alphabetically in the reader. Because of this reason feed channels that begin with A will normally appear in the top of the feed list in majority of feed readers. In case if you are interested in appearing in the top of list of feeds that a reader has registered to, keep this point in mind.
12.) Concept of meaningful links
It is quite mandatory that each item in your feed should consist of a unique URL attached with it. This will give direction to users to attached inputs. You can find using target URLs with the "#" symbol in the link to get accustomed with the fact that this content is very useful.
There is no denying that majority of marketers have a love-hate relationship with search engines. Search engines can make the most confident Webmaster looks insipid. But following above-mentioned steps can give you a much-needed cushion in optimizing feeds for search engines.
Search engine optimization
If you are dealing in website marketing, role of search engines is quite pivotal in your success. Theoretically speaking, they are the most crucial way to bring traffic to your website. But for that to happen, it is quite mandatory that you understand the working of search engines and their requirements.
In simple terms, there are two types of search engines: active and passive. An active engine makes full use of crawl technology that constantly searches out websites, inserts them to its database and most importantly come up with listings automatically with what it finds. On the other hand passive engines need registration of your website directly with them. In addition, they rely on editors to insert your site to their directory. As search engines have started making its presence felt, few have adopted a combination of passive and active techniques.
Search engine optimization can be defined as the utilization of techniques that will result in your website being identified and included in the database of search engines. There are tried and tested methods to search engine marketing containing website design and content adaptation, and keyword strategy. Fact remained that the main objective of these methods is to bring traffic to your site. Furthermore, the secondary objective is for that traffic to be targeted to your product/ services. In the World Wide Web marketing game, exposure is of paramount importance. Remember that marketing efficiency needs effective exposure to the right prospects.
All in all, search engine optimization is all about taking your site to the pinnacle of success in search engine rankings. In present day scenario, everyone wants and has an online site about any goods or service they are offering. As a matter of fact, if you want to sell something to the general public, it is essential that you must have a website. In this fast paced world, time is of essence to everyone. More often than not, people do not have the time to go to stores to check out and purchase any goods/ services that they required. For these people, the Internet has become the market place to buy anything. It is worth pointing that fast and simple accessibility is what people prefer when buying in the Internet. Thatís why, Internet can turn out to be the best source for you to sell your goods and services.
Search engine optimization: Pivotal for online success
Though, you have a site that contains all relevant information about your business, but fact of the matter is how many people know about your site. And this is where search engine optimization comes in. Search engine optimization employ certain techniques that can be pretty helpful in popularizing your website. Remember that you have to tell everyone regarding your site as well as its features. Search engines have a crucial role to play in your quest for success in your online business.
There are plenty of things that can be implemented for search engine optimization of your site. First and foremost, link building is the most popular and the most effective way for popularizing your site very fast. But for that to happen, it is crucial to search in the Internet and identify those sites that deal with identical product to yours. In other word, this clearly emphasizes that your link will be placed on those sites, and people who visit that site can actually come to your site by following that link. Always remember that one way inbound links are more advantageous for your site.
Secondly, blogging is also an effective route for you to become visible in the Internet. However, the key to blogging is to write top-notch blogs about different properties of the product/ services that you are offering. In case if your blogs are written in very concise and simple manner, your site is bound to attain popularity. As a matter of fact, people will even start discussing about your site in various forums. You can imagine how much you can gain from this exercise. Therefore, just go ahead and start blogging and enhance the popularity of you and your site.
No one can deny the fact that search engines are the kings in the web. Thatís why, if you want your site to be a success story, you have to do something to increase your reputation among various search engines. For this to happen you will certainly require high rankings in search engines. Remember that search engines give rankings to websites after judging them on various parameters set by them. Search engine spiders also termed as bots crawl my many identifies if they are meeting all search engine eligibility criteria or not. On the basis of this process, websites are given rankings by search engines. And furthermore it is this ranking that gives you an overview of how your site is doing in the web.
Apart from that, there are plenty of other factors for you to gain popularity in search engines. A recent study has clearly pinpointed that most of the people using the web take the cue from search engines to gather information about any thing in the web. Thatís why, if you are in top of the ranking you will be listed at the top of search findings when someone search for information regarding your product and service. This in turn leads to popularity of your site and more selling of your products and services. Before you opt for any search engine optimization method for your site, it is of utmost significance that you know what you are exactly doing. It is advisable to collect as much information as you can about any process that you are interested in for the purpose of search engine optimization of your website. Fact remained that this is your site and you must know everything that has something to do with your site. After all the success of your business depends on this.
Skills required for search engine optimization
Since search engine optimization is still considered to be a new thing, plenty of business organizations think it is mandatory to hire search engine optimization firms to handle the online marketing part of their businesses. But the question now arises: What if you canít afford to hire the services of search engine optimization firms? Furthermore, what if youíre just entering into the business and you donít have enough funds for additional advertising? If this is the case, you have no option other than to do it yourself. But donít treat it as a burden because fact of the matter is search engine optimization is quite straightforward, contrary to the belief that it is a hard grinding task. No denying that you have to practice hard before you can take full benefits of search engine results for your website or business but itís at least a very possible and achievable task. But for that to happen, you must know the types of skills required for better implementation of search engine optimization.
What is your target Market?
If you are interested in search engine optimization for your website, it is quite mandatory that you are aware of your target market. As the Internet is such a big place to roam around, it is essential that you know your target market. This in turn leads to more visitors for your target market because they can easily get accustomed with your service and can give you a feedback.
All important content of your Ad
Letís just assume you know your target audience already and everything that is there in the site are in proper order and impressing the visitor to buy the product. But the fact remained that how do they get to your website initially? And thatís where the role of search engine optimization is very important. By following this route, itís a guarantee that your website would get more visitors.
But always remember that that itís the content of your ad that will put your website on top of MSN and Google searches. As number of companies chooses to use text ads because of its shorter length and economic nature, itís your responsibility to maximize the content of your ad. In an ideal scenario, make sure that youíre able to depict your message in the shortest, precise and most efficient way possible.
The concept of Keywords
There is no denying that keyword is one of the major parameters affecting search engine optimization. In case if you are interested in optimizing searches done by MSN, Google or Yahoo, you have to ensure that the keyword list you are implementing under your companyís name should be identical to the keywords of your target market.
When talking about keywords, only two things count: spelling and relevance. Theoretically speaking, make sure that you include keywords in their correct spellings and of course, it has to be relevant.
RSS Feeds helping to improve Search Engine Optimization and Ranking
RSS is fast becoming a buzzword for a proper search engine optimization. But the question now arises: What exactly is RSS?
RSS or Rich Site Syndication or Really Simple Syndication is a type of file format identical to XML, and is implemented by publishers to make their content available to other people. The best part about this format is that everyone can understand it quite easily. In addition, RSS offers the listing of articles on third party websites, RSS newsreaders, and the like, giving rise to simple distribution of a website's content across the Internet. In other word, RSS can be termed as a form of content syndication, using distribution lists, hyperlinks and the like to create curiosity among people, which in turn leads to increased traffic in your website.
RSS is not the new term, as a matter of fact it has been there for so many years, but with the advent of spam filters and online blogging, it is fast becoming a necessity for ezine publishers that are interested in getting their message across to their members. Despite all this, not much emphasis has been given to the benefits RSS offers for search engine optimization, until now.
The question now arises: Why Search Engines Love RSS?
Majority of SEO experts is of the view that that sites optimized around themes, or niches, where all pages depicts one particular subject or set of keywords are bound to fare better in search engines as compared to the website dealing with plenty of subjects and different keywords. For instance, if your website is specifically designed to sell gadgets, your entire site content would be focused around gadgets.
It is worth pointing that search engines such as Google seem to prefer tightly themed pages. But million-dollar question is: Where does RSS come in all this?
Remember that RSS feeds, normally sourced from newsfeeds or blogs, often pinpoint to a particular theme or niche. And thatís where you can increase your siteís content without a need of writing on your own, by opting for highly targeted RSS feeds. It will give you an impression that you have hired content writer that is writing for you but in actual sense you have not. Furthermore, you are getting all this free of cost.
How can RSS improve your Search Engine Rankings?
In simple terms, there are three main parameters why content from RSS Feeds is so much advantageous for search engine spiders.
1. RSS Feeds offer Immediate Themed Content
There are plenty of publishers of RSS feeds that are focused to a particular theme. As the feed is highly targeted in nature, it could consist of number of keywords that you want to rank highly for.
Inserting these keywords to your pages plays a pivotal part in Google tagging your site as one with relevant content.
2. RSS Feeds offers new and regularly updated Content
Theoretically speaking, this is the most significant feature of RSS. It is worth pointing that RSS feeds from big publishers are normally updated in hourly or daily basis. Remember that when the publisher inserts a new article to the feed, the oldest article is deleted. Furthermore, these modifications are instantly updated on your pages with the RSS feed as well. Thatís why you new and updated relevant content for your visitors every hour or day. Few of the search engines like Google and Yahoo have come to a conclusion that the relevancy algorithm historically used to rank pages is not a good option. In an ideal scenario, they do no not show correct results. Because of this reason they have added parameter like freshness to judge the page rank.
A simple example can illustrate this point better. In case if you were to do a search for the key phrase "Football", you would likely to get a large chunk of articles. In that case just take two articles for the purpose of simplification. Let's assume both articles contain the phrase "Football" the same number of times, have the same number of inbound links, and all else is more or less identical between the two articles. As a matter of fact the only difference between the two is that one article was written 10 days ago and the other was written yesterday. In that scenario, it would be difficult to find out which one would be more likely to contain the information for which you are looking?
Well, by taking the help of relevancy algorithm, both articles will appear equally relevant. Though, fact remained that it is not the case because obviously the newer article is more likely to give you the fresh information, which you are looking for. Due to this reason the search engines have come up with a freshness component to their ranking repertoire- in an effort to offer the best results to their users, they should not only offer you relevant articles but fresh one as well. Thatís why, at the moment, the most recent article (or most frequently updated website) would be listed on top as compared to the less frequently updated website.
The question now arises: Does this make sense? The answer is yes. By following this route, you can easily understand why a proper search engine optimization will include the use of fresh content such as an RSS feed, apart from an optimization for key phrase relevancy.
About The Author
Vipin Agnihotri is a Journalist based at India and can be contacted at email@example.com .