Unique Marketing Strategies
Copyright (c) 2006 Kim Roach, All Rights Reserved
As an online marketer I have learned a variety of techniques for
attracting traffic. However, sometimes I stumble upon marketing
strategies that are truly unique. They include becoming a
syndicated columnist, coupon marketing, and using Ebay for
leads. If you haven't heard about these underground marketing
techniques, I urge you to read on.
Using Ebay for Leads
Ebay recently added their 200-millionth registered user. They
have millions of paying customers and they are one of the
cheapest sources of traffic on the Internet. This makes eBay the
perfect advertising spot and one of the best places to build a
big opt-in list quickly and easily.
Simply create a downloadable report and sell it on Ebay for 99
cents. This report will introduce them to what you have to
offer. You must provide valuable information inside, but it
should also pre-sell your main product.
Once you have created a valuable report and set it up to sell on
Ebay, then you can instantly tap into a stream of qualified
buyers who are looking for the information you have to offer.
You can use this technique to build a list of prospects. You are
not trying to make money off of the initial sale of the report.
Instead, you are looking to build a targeted list of prospects
that you can put into an autoresponder and begin selling your
higher-end related products. This technique will enable you to
quickly place targeted prospects in your marketing funnel.
Become a Syndicated Columnist
As you probably know, article marketing can be an extremely
effective marketing technique online. By engaging in an active
article marketing campaign, you can increase your web site
traffic, establish yourself as an expert in your field, and
improve your search engine rankings.
However, if you have succeeded with your writing online, why not
continue that same kind of promotion offline. This can be done
through your very own syndicated column. There are a number of
steps you must take to becoming a syndicated columnist. However,
once you have been picked up, your message can reach a number of
newspapers, magazines, and other publications. Writing a
syndicated column is like getting a free advertisement
nationwide and makes you the expert in your field. This in
itself will cause your business to grow.
Becoming a syndicated columnist involves 3 steps.
1. To get started, you must first write your column.
2. Send both a query letter and a sample column to prospective
3. Your entire package/proposal should be sent via email to make
the editors' life easier.
Each of these steps require you to dedicate quite a bit of time
to getting it just right. To get further information on how to
become a syndicated columnist, check out
www.market2editors.com. They will teach you how to write
a newspaper column, show you how to find newspaper editors who
will want to buy your column, and then email your column to over
2,500 newspaper editors.
You may also want to look into doing some freelance writing for
magazines before you take the leap into becoming a syndicated
columnist. There are a number of magazines looking for
submissions from freelance writers. Here is a list to get you
Coupons are a form of promotional marketing designed to
stimulate a customer to take action towards a buying decision.
They are a very affordable marketing strategy for small
Unfortunately, coupons are an often-ignored marketing vehicle.
Let's not make the same mistake.
Online shoppers are looking for good deals. In fact, according
to DoublClick Inc.'s Consumer E-mail Study conducted in 2005,
72% of consumers have redeemed an online coupon during an online
So, why do coupons work? Simply because consumers who visit your
website in order to use a coupon generally end up spending more
than they'd planned. This makes coupons the perfect marketing
vehicle for increasing sales and committing people to certain
brands. Having a coupon also establishes credibility and
awareness of your company, even if the coupons aren't actually
These statistics show that by creating an online coupon
strategy, you can stimulate additional online and offline
purchases. 70% of consumers believe coupons save them a lot
of money. By providing your prospective customers with
exceptional deals in your online coupons, you will trigger
higher redemption rates.
So, where should you place your coupon advertisements? Your best
response rates will be found on very targeted web sites and
newsletters. If you are selling cycling gear, don't place your
ads in an outdoor magazine. Instead, specify "15 percent off
cycling equipment" on an adventure cycling website. This level
of targeting will improve your conversion rate and lower your
customer acquisition cost.
You should also partner up with coupon companies because they
specifically market to people who already shop online using
coupons. These companies include CoolSavings, CouponMountain,
DealCatcher, and FatWallet. These companies will help connect
you to your prospective customers.
Affiliate programs can enlist hundreds, even thousands of web
sites to promote your product or service with zero risk on
your part. Much like a franchise, an affiliate program allows
you to duplicate yourself many times over.
This form of marketing can drastically reduce your advertising
costs and increase your brand exposure as you enroll thousands
of highly motivated affiliates to advertise your product or
As for the affiliate, they receive an opportunity to earn a
substantial income without the risk of developing a proven
product, fulfilling orders, handling customer service or
merchant accounts. They simply promote the product and receive
a portion of the revenues while you get increased exposure all
over the Web. It's a win-win situation for both parties
However, to develop a truly successful program, you must
create an optimized system that can be easily duplicated,
recruit hundreds of affiliates, and keep your affiliates highly
motivated. Read on to find out how you can succeed in each of
To create a successful affiliate program your website must be
built around a proven product and excellent customer support.
You must also set high commissions. To keep your affiliates
motivated, you should pay them at least 50% of your profits
Thirdly, ensure that your sales page converts well before you
start your affiliate program. Your sales page must convert at a
rate of at least 2% or better. If it does not, then what reason
would people have for promoting your products?
You must also provide your affiliates with all of the materials
they will need to promote your product or service. This includes
* text links
* ezine ads
* press releases
* self-branding ebooks
* and more...
You must also show them exactly where to advertise. I suggest
using Camtasia videos to teach your affiliates step-by-step how
to market your product down to the smallest detail.
John Reese does a great job of training his affiliates to
promote his product at
Offer your affiliates a very simple, step-by-step process.
In fact, you should tell them exactly what to do and in what
order they should do it.
Here's an example:
* Step One - Send this email to your subscribers
* Step Two - Add this article to your site
* Step Three - Add this review to your site
* Step Four - Send out this ezine ad to the following newsletters
* Step Five - Change Your Email Signature to this
* Step Six - Change Your Forum Signature to This
* Step Seven - Offer this branded ebook to your newsletter subscribers
So, why does this tactic work? It is basic psychology. Our
brains hate to see any step go unfinished. We feel as though
things are incomplete when we don't complete all of the steps.
If you use this simple aspect of psychology within your
affiliate program, you can greatly improve your income.
In addition, you are also creating a very systematized approach
for your affiliate program. Affiliates should never have to ask
how they can be successful promoting your product. You must have
a system set up that provides them with all of the training and
tools they need to be successful.
This is how you duplicate yourself. You teach others to promote
your products and services. This is why affiliate programs are
so effective, they allow you to duplicate your products or
services all over the Internet.
The last step in creating a successful affiliate program is
recruiting super affiliates to spread your message to every
corner of the Web. You can do this in a number of ways. I'll
show you 4 of the most successful practices in place today.
1. Go to the search engines and begin searching for the top web
sites within your industry. Look for web sites that have a large
list that targets your particular visitor demographics. Once you
have found these web sites, send them an email and tell them why
you feel that they would make for a great affiliate and how they
stand to benefit. Remember to make it personal. Get to know
them and their website before you attempt to send them an email.
Better yet, why not give them a call. With today's spam filters
it can be extremely hard to get through to someone's email. If
you really want someone to take you seriously, contact them on
the phone with a personal invitation to join your affiliate
2. Send out a press release announcing the release of your
3. Advertise your affiliate program in newsletters that serve
your target market.
4. Get your affiliate program listed in affiliate program
I hope you see the amazing opportunities that can be found in
an affiliate program. They will reduce your advertising costs,
dramatically increase your brand exposure, and explode your
income when used correctly.
Kim Roach is a staff writer and editor for the SiteProNews
(www.sitepronews.com) & SEO-News (www.seo-news.com)
newsletters. You can also find additional tips and news on
webmaster and SEO topics by Kim at the SiteProNews blog
(blog.sitepronews.com/). Kim's email is:
kim @ seo-news.com