My Google Wish List
There are a number of "wishes" that I have for Google's
future. While I would like number one ranking for all of my
important keywords and phrases, but I would be willing to
settle for Google acknowledging at least a few of my wishes
that will benefit the search community as a whole.
Google started out as the beloved child, a fledgling start
up that was all heart, and today they are a "hated" brand.
Why the fall from grace? In some ways Google is a victim of
the too big, too powerful, and too successful affliction
that attacks companies that achieve a level of success that
few companies dream of. Now that does not mean that I am
giving them a pass, they have room to improve and I really
do not hate them. I just think there is a lot of areas they
I sat down and wrote an open letter to Google about my
wishes and dreams for their future:
Please consider the following for areas of improvement.
1. Usenet and RSS.
Please, I'm begging, (groveling if it will help) create RSS
feeds for Google Groups keyword searches. Think of the
value, you could monitor Usenet for company or product
names using RSS feeds. This would be an extremely easy way
for businesses (and Google users) to stay in tune with what
is being said on Usenet and in forums about specific topics.
you are going to use the aggregate data you collect. While
most of us realize that the personal information collected
is of little value, the aggregate data is extremely
valuable. Google is an extremely powerful company, and this
collective data gives them a huge advantage in negotiating
acquisitions or determining trends. Many of us respect
Google, its size and power, but do not necessarily want to
contribute to Google's additional growth. Implement a way
for customers wishing to pay a fee, to opt not to have
their data aggregated or tracked.
3. Protect Your Customers.
For goodness sake, don't make it so easy for people to rip
off software companies. Why do you suggest cracks or
serials on the Google Suggest tool? Please help protect the
intellectual property of your customers!
4. Stop Tracking Everything I do!
I login in to Writely (now Google Docs) and feel as if I am
being stalked, you monitor searches, you monitor tracking
through analytics, you monitor advertising through Google
Adwords, you monitor money earned as a publisher through
Google AdSense, and now you have connected many of the
accounts together. Please give users a little privacy, or
the ability to easily manage multiple logins.
5. Tell Me How Much I Make!
Clearly tell publishers what percentage range they can
expect to receive when they serve AdSense on their content
websites. Now, I understand that it might vary publisher to
publisher, but disclose a range. Or at the very least,
consider adopting a model similar to Amazon's where
publishers percentage of revenue earned is based on their
6. Google Alert via RSS.
The current Google alert system is from the 1990's
(figuratively speaking) please offer an option to receive
Google alerts via RSS feeds. I know you can setup a Google
News search using RSS, it seems silly that it is not
available via Google Alerts. www.google.com/alerts
7. Faster Blog Indexing.
Google is all about search, right? Why are they so slow at
indexing blogs? In fact the Google blog search performs far
worse than many of the blog specific search engines. Search
should be Google's strength instead of a weakness. Even the
breadth of blogs searched, and the related blogs listed on
Google's blog search are on the thin side. Definitely room
for improvement in this area. blogsearch.google.com
8. Same Rules.
I wish that the rules were the same for all AdSense
publishers regardless of the revenue that they produced. In
talking with publishers, it is clear that there are a
different set of standards, based on the revenue produced
or traffic that a website receives. Keep the playing field
even, if someone is using a subversive tactic, they should
have be penalized regardless of their revenue.
9. Combat 2nd Generation Fraud.
What is second generation fraud? Fraudsters bid high for
AdWords, what they are paying for keywords or phrasing is
irrelevant, because the credit card they are using is
fraudulent. They make legitimate affiliate sales through
the website and profit from their "free" traffic. Google
should help connect the dots on these sites, and ban the
websites from their organic index.
10. Drop DMOZ.
Please either drop the Google Dmoz directory listings, or
pay to staff DMOZ with reputable editors who can keep up.
The Dmoz listings are hopelessly outdated and not
reflective of current websites.
11. Protect Copyrights / Trademarks.
Google seems to flip-flop on the issue of allowing
competitors to bid on branded words in their AdWords
accounts. The current policy appears to be, that
competitors cannot use a trademark in the advertisement,
but competitors can still bid on trademarked terms. A
company Google's size should have more respect for
trademarks. I really wish Google would stand firm on the
issue of trademarks and prevent competitors from bidding on
12. Bury the Sandbox.
Dispose of the sandbox or aging delay, or heck get rid of
both. Face it, valuable websites are created every day. The
Internet is fluid and valuable websites should not be
penalized because of their youth. The sandbox and aging
delay, may deter spam sites, but there must be a better way.
13. Let Me Be Anonymous!
Why do you need my personal information? Does it really
matter in the big scheme of everything that Google does?
Why do you require my personal information?
14. Stop Putting US Companies at a Disadvantage.
Canadian and non-US companies can setup literally hundreds
of AdSense publisher accounts, yet US companies are tracked
using tax ID numbers hence they can only have one account.
15. Weigh Wikipedia Less.
Lets face it, ANYONE can edit Wikipedia. The information
read in Wikipedia might be accurate one day and incorrect
the next. Wikipedia is a nice resource, but is not a
reliable indicator of information. Please do not use links
from Wikipedia to indicate a sites worth. Wikipedia uses
the same model as Dmoz which has languished, volunteers can
only do so much.
16. Make an RSS Search Engine.
Why hasn't Google done this? I am baffled. The blog search
engine is not an RSS search engine, consider the power of
being able to search ALL RSS feeds. There are a number of
small RSS search engine portals available but there is not
a clear leader, this is where Google could and should be.
17. Stop Buying Companies.
Stop the purchasing, Google is big enough already. Finish
all the things that Google has started. Keep in mind that
while the archives on the Internet might last forever, it
is rare that companies retain power and clout for any
length of time. Remember Infoseek, or Altavista? Focus on
While my Google wish list might seem trivial, these are all
things that Google could do to earn their way back into my
About the Author: Sharon Housley manages marketing for
FeedForAll www.feedforall.com software for creating,
editing, publishing RSS feeds and podcasts. In addition
Sharon manages marketing for NotePage
www.notepage.net a wireless text messaging software