Adsense Arbitrage And Your Online Income
There seems to be a lot of questions and confusion about
Adsense arbitrage. It has been made out to be a ‘bad thing'
and people have become weary to adopt the technique as an
online business. There are also those who say that sending
traffic to affiliate links is much more profitable than
Adsense arbitrage. Lastly there are those who believe that
Adsense arbitrage is easy money just waiting to be picked
up. What is Adsense Arbitrage?
Adsense Arbitrage is buying traffic (PPC) from search
engines at a low cost and selling the traffic to an
advertiser at higher price.
Here is how you go about achieving this:
You identify keywords in a niche market with a low cost
per-click. You direct the visitor to your landing page
where your ads are. The visitor clicks on your ads which
pay more than the ones you bought hence your profit is the
difference between the two.
Is Adsense arbitrage a bad thing?
Firstly Adsense arbitrage is a legal way of making money
online; there is nothing black hat about the concept. The
problem occurred with the misuse of Adsense arbitrage, and
just like the word alchemy (which for all realistic
purposes means nothing more than chemistry, and was the
term used for chemistry in the early middle ages) now has
an occult or wizardry connotation to it. The bad name came
about with the advent of the made for Adsense websites. As
their popularity as a form of online income increased,
sales of ready made Adsense websites went through the roof
and the quality of many of these sites were bad, to say the
least. Content on many of the pages was nothing more that a
few words, if that much.
The focus was on getting people to click the ads on the
page, without giving them any other alternative. With the
focus squarely on the click there was no thought for the
adwords advertiser, all he should do is fork out money for
the Adsense website owner's pocket.
The net result of this is that the first warning you read
in most information ebooks on adwords is not to advertise
on the Google content network. Why is this? It became
totally untargeted traffic which was of no use and worth
zero profit for the advertiser. So away went loads of cash
from the content network.
Is this still the case?
In broad terms no, there is still some of it around but
after Google's slap and changing the way in which it gave
quality score to landing pages from adword ads it was clear
that this practice has gone out the window, and if you
still want to do it be ready to hand over some serious cash
for every click.
To quote Google directly from their page:
‘Quality Score is the basis for measuring the quality and
relevance of your ads and determining your minimum CPC bid
for Google and the search network. This score is determined
by your keyword's click through rate (CTR) on Google, and
the relevance of your ad text, keyword, and landing page.'
This means everything has to be relevant and Google will
check it. End of story.
Sending traffic to affiliate links, sales pages, does bring
in sales. But in many cases the sales made on the first
visit to a page are very low. So if you are sending traffic
directly to your sales page without getting email details
for follow up your ROI will be very low. Unless you get a
subscription or offer a quality bonus for buying through
your link it does not make a lot of financial sense. This
is why Adsense arbitrage is a good option to follow if you
are not well acquainted with writing squeeze pages or
creating bonus products for your affiliate products.
For those who think making money with Adsense arbitrage is
easy, think again. Yes it is a constant inflow of cash, but
you are paying for that cash, and if you are paying more
for your click that what you are getting paid you will have
some serious cash flow problems to cope with.
A good knowledge of Adsense, adwords and the right business
model is essential for your success with Adsense arbitrage.
About the Author:
Get the real story and see for yourself how you are able to
increase your Adsense income using Adsense arbitrage. Visit