Let Google's Algorithm Show You The Traffic
Recently Rand Fishkin of Seomoz.org brought together 37 of the
world's Top SEO experts to tackle Google's Algorithm, the
complex formula and methods Google uses to rank web pages. This
ranking formula is extremely important to webmasters because
finding which factors Google uses to rank their index is often
considered the Holy Grail of site optimization.
Google's ranking factors affect how and where you are listed in
their search engine results or SERPs. Since obtaining top
positions for your targeted keywords often spells success for
your site, knowing Google's ranking factors can be very
Every experienced webmaster will know Google is the main supplier
of search engine traffic on the web, getting listed on the first
page or anywhere in the top 10 positions for popular keywords
will result in plenty of free quality targeted traffic.
Briefly listed below are some of the main ranking factors you
should be optimizing your web pages for in your marketing. The
majority of these ranking factors will be very familiar to most
webmasters who take full advantage of any and every SEO tactic
which will give their site an edge over their competition.
Here are some of the main ranking factors to consider:
1. Keywords In Your Title And On Your Page
Place your keyword or keyword phrase in the title of your page
and also in your copy. Many webmasters use variations of their
keywords on this page and also include it in the H1 headline.
2. Keywords In Your URL
Keep your page on topic and place your keyword in the URL. Use
your keyword in the H2, H3... headlines. Place it in the
description and meta tags, place it in bold/strong tags, but keep
your content readable and useful. Be aware of the text
surrounding your keywords, search engines will become more
semantic in the coming years so context is important.
3. Create High Quality Relevant Content
Have high quality relevant content on your pages. Your content
should be related to the topic of your site and updated regularly
depending on the nature of your site.
4. Internal Onsite Linking
Internal linking is important to your overall ranking. Make sure
your linking structure is easy for the spiders to crawl. Most
suggest a simple hierarchy with links no more than three clicks
away from your home/index page.
Creating traffic modes or clusters of related links within a
section on your site has proven very effective for many
webmasters, including this one. For example, creating a simple
online guide on a subject related to your site's topic can prove
very beneficial. Keep all the links connected and closely related
in subject matter and don't forget to have occasional external
'anchor keyworded' links coming to these internal links on your
site instead of to your homepage. Deep build your links.
5. Only Linking To High Quality Related Sites
Don't forget to link to high quality PR related sites. Linking
to high quality sites shows the search engines your site is very
useful to your visitors. Build relationships within communities
on the topic of your site. Be extremely careful not to link to
bad neighborhoods, link farms and spam sites... when in doubt,
don't link out!
Unless your site has been around for years and is well
established and trusted by Google, this factor will have an
adverse effect on your site's overall ranking. Linking only to
high quality content sites will give your site an edge over your
6. Global Linking Popularity
One of the major ranking factors is the Global Linking Popularity
of your site. You should try to build plenty of inbound links
from quality sites. One simple and effective way to do this is
through writing articles and submitting them to the online
article directories. Only related sites will pick up and display
your articles with your anchor text links back to your site.
These are often ONE-WAY-LINKS.
But don't just write articles to get links, write quality
content that will help the reader first and the links will come
naturally. Also remember an article is an extremely good way of
pre-selling your products and gaining trust with your potential
7. Anchor Text Is Very Important
Anchor text is an important factor your must not forget to use.
Perhaps more importantly these inbound links should be related or
relevant to your site's topic, which will play an important role
in your rankings. Don't ignore the text surrounding your links
and use different anchor text links to avoid keyword spamming.
Keep in mind, as search engines become more semantic, the whole
text of your article will probably be considered your anchor
text, thus making articles even more important to your rankings.
8. Number And Quality Of Your Inbound Links
Your inbound links should also come from related high Global Link
Popular sites. The more links your have from these popular
related sites the higher rankings you will get. Many SEO experts
suggest you should have a steady stream of new sites (inbound
links) added each month to keep your rankings growing. These
links will age and increase your rankings after 4 or 5 months.
Both quality and quantity is important.
9. Reliable Server And Service
Like any business, Google is only serving up a product (SERPs) to
its customers, this service must be continuous and available at
all times. Made sure you have a good reliable server because any
extended downtime when your site is inaccessible to the Bots may
be detrimental to your rankings. If it is down for over 48 hours,
you could be dropped from the index. Ouch!
10. Duplicate Content Is A NO NO!
Make certain you don't place duplicate content on your site.
This may affect your rankings and get your pages thrown into the
supplemental index. Be careful not to use duplicate title or mega
tags on your pages as this will lower and disburse your internal
page rankings, resulting in poor optimization.
Your overall SEO strategy should be to provide valuable relevant
content and links for your visitors and for the search engines.
Furthermore, as mentioned earlier, be extremely careful who you
link out to from your site. Avoid spam sites, link farms or
selling links. Although it is a bit outdated, using the Google
Toolbar will still give you a general overview of a site's PR or
These are some of the most common and important ranking factors
Google uses to rank and display their search engine results.
Optimizing your site or keywords for these factors can prove very
beneficial and rewarding.
There are many more factors so you should use the Seomoz.org link
in the resource box below to get all the gory details. For any
novice or experienced webmaster it makes for a fascinating read
and is extremely helpful in tackling Google's complex ranking
system or algorithm. Conquer it and an endless supply of free
organic traffic is yours for the taking.
The author is a full-time online marketer who has numerous niche websites,
including two sites on Internet Marketing. For the latest and most
effective web marketing tools and software try his main PR6 site:
Internet Marketing Tools (www.bizwaremagic.com) Also make
sure you check out Seomoz.org for the complete list of Google's
Ranking Factors (www.seomoz.org/article/search-ranking-factors#f41)
Copyright (c) 2007 Titus Hoskins.