Brief History of the Credit Card Industry
Albeit that merchant credit may be as old as civilization
itself, the credit card industry originated in the 19th
century. Around the early 1800s, merchants and financial
institutions provided credit for many types of goods and
services. It was around the early 1900s that some
department stores began to issue paper identification cards
to customers they were interested in extending credit to.
When customers presented said cards it was an easy way to
determine the credit worthiness of the cardholder. This was
an excellent concept for building brand loyalty by
extending credit to a firms best creditworthy customer
base. In most cases these cards were limited to a
particular geographic area. In many cases, business would
also accept their competitors cards as it was still an
indication of creditworthiness.
It was 1949 when Diner's Club established the first true
charge card. A card that could be accepted by not just one
merchant, but many merchants who have agreed to join this
particular acceptance network. The Diners Club card was
intended to target a new class of social elite to offer
customers the ability to charge expenses generally related
to travel, dining, and entertainment. Diners Club earned
7% of the total amount charged from any merchant who agreed
to accept their card. It was discovered by many merchants
who accepted this card that they in turn actually received
more business from persons due to the fact that they were
extending credit for use of their service. It was not long
after the success of Diners Club that many imitators began
to join the marketplace as well..
Out in California in the late 1950s, the Bank of America
issued their first credit card. Due to banking restrictions
at that time, most banks could not operate outside of their
home state. This for several years stunned the growth of
the credit card industry. In order for a national card to
be established that could compete with the likes of Diners
Card, a new system of organization had to be established.
At first Bank of America maintained this complex paper
trail that had to follow all the various member banks and
was overly complicated and labor intensive. Through trial
and error, Bank of America eventually allowed it's credit
card business to spin off on it's own and more efficient
means of handling authorizations and approving charges was
established. This network eventually evolved into the
network we know as VISA today.
IN 1966 the network that would later evolve into what is
now known as MasterCard came into being. In the decade
prior to this, In 1958, American Express launched it's own
network. Over the years many other types of cards came into
being including the Discover credit card that was started
by Sears, Roebuck and Co. back in 1986. Basically as the
restrictions concerning interstate banking transactions
began to relax, more networks that were later to become
established and successful began to form.
The various card networks were faced with a challenge to
bring together these various merchant members and
cardholders together. At first many merchants were
reluctant to promote or accept these credit cards as they
were competing with their own store issued credit cards
from their perspective. Still many smaller venders felt
that by accepting these new general purpose credit cards
that they could themselves compete with the larger
retailers. Albeit that both small and large merchants were
not fans of the fees they were charged for accepting these
cards, it grew apparent that overall the credit cards were
actually helping their bottom lines due to an increase in
business.
Today the credit card industry is an established
international sector composing several well known networks.
Credit cards are widely held these days. In fact by 2001 it
was said that 75% of American households had at least one
credit card. Today it is said that in households earning
over $30,000.00 that at least 90% hold cards with available
credit and the average household has a total of nearly six
credit cards. Almost all retail and service establishments
these days accept credit cards; as they have surely become
a crucial part of any successful business.
About the Author:
Sam Donaldson currently writes for the Credit Card Rewards
site at www.credit-cards-with-rewards.com/ . Sam is
a life resident of Las Vegas, Nevada and has over 20 years
experience in the field of personal finance.
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