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Brief History of the Credit Card Industry

Albeit that merchant credit may be as old as civilization itself, the credit card industry originated in the 19th century. Around the early 1800s, merchants and financial institutions provided credit for many types of goods and services. It was around the early 1900s that some department stores began to issue paper identification cards to customers they were interested in extending credit to. When customers presented said cards it was an easy way to determine the credit worthiness of the cardholder. This was an excellent concept for building brand loyalty by extending credit to a firms best creditworthy customer base. In most cases these cards were limited to a particular geographic area. In many cases, business would also accept their competitors cards as it was still an indication of creditworthiness.

It was 1949 when Diner's Club established the first true charge card. A card that could be accepted by not just one merchant, but many merchants who have agreed to join this particular acceptance network. The Diners Club card was intended to target a new class of social elite to offer customers the ability to charge expenses generally related to travel, dining, and entertainment. Diners Club earned 7% of the total amount charged from any merchant who agreed to accept their card. It was discovered by many merchants who accepted this card that they in turn actually received more business from persons due to the fact that they were extending credit for use of their service. It was not long after the success of Diners Club that many imitators began to join the marketplace as well..

Out in California in the late 1950s, the Bank of America issued their first credit card. Due to banking restrictions at that time, most banks could not operate outside of their home state. This for several years stunned the growth of the credit card industry. In order for a national card to be established that could compete with the likes of Diners Card, a new system of organization had to be established. At first Bank of America maintained this complex paper trail that had to follow all the various member banks and was overly complicated and labor intensive. Through trial and error, Bank of America eventually allowed it's credit card business to spin off on it's own and more efficient means of handling authorizations and approving charges was established. This network eventually evolved into the network we know as VISA today.

IN 1966 the network that would later evolve into what is now known as MasterCard came into being. In the decade prior to this, In 1958, American Express launched it's own network. Over the years many other types of cards came into being including the Discover credit card that was started by Sears, Roebuck and Co. back in 1986. Basically as the restrictions concerning interstate banking transactions began to relax, more networks that were later to become established and successful began to form.

The various card networks were faced with a challenge to bring together these various merchant members and cardholders together. At first many merchants were reluctant to promote or accept these credit cards as they were competing with their own store issued credit cards from their perspective. Still many smaller venders felt that by accepting these new general purpose credit cards that they could themselves compete with the larger retailers. Albeit that both small and large merchants were not fans of the fees they were charged for accepting these cards, it grew apparent that overall the credit cards were actually helping their bottom lines due to an increase in business.

Today the credit card industry is an established international sector composing several well known networks. Credit cards are widely held these days. In fact by 2001 it was said that 75% of American households had at least one credit card. Today it is said that in households earning over $30,000.00 that at least 90% hold cards with available credit and the average household has a total of nearly six credit cards. Almost all retail and service establishments these days accept credit cards; as they have surely become a crucial part of any successful business.

About the Author:

Sam Donaldson currently writes for the Credit Card Rewards site at www.credit-cards-with-rewards.com/ . Sam is a life resident of Las Vegas, Nevada and has over 20 years experience in the field of personal finance.


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