eBay Selling - How Good Customer Service Will Help Your eBay Seller Ratings
Everyone who sells goods on eBay receives a quality of
service rating. This rating is based on feedback from your
customers during previous sale transactions. A good
feedback rating will show you to be a trusted seller and
people will be more likely to purchase from you. A poor
rating will adversely affect your sales. There are plenty
of sellers to be found on eBay so, if you earn a poor
rating, you will lose potential customers to people who
have a proven track record of good customers service. It
is, therefore, essential to develop a good customer service
policy and ensure you maintain good customer service
standards throughout all your dealings with customers on
eBay.
The first thing to do before you plan your customer service
strategies for selling goods on eBay is to read the rules.
The regulations and policies that govern eBay transactions
are clearly set out on the eBay website. There are a lot
of them but it is worth spending time to get acquainted
with any rules that will apply to your eBay sales. Once
you have a fair grasp of the rules, you can develop your
own customer service policy.
Your customer service strategies for eBay sales should
start with product description: eBay is not the place for
advertising puff or hype of any description. A clear photo
of the item for sale is a great aid. The goods you are
hoping to sell must be described with 100% accuracy and
honesty. Include the manufacturer's name and model number,
if appropriate. The provision of a full description is
doubly important when you are selling used goods. If an
item has a flaw, describe it fully. For instance: if you
are selling an article that has sustained a minor scratch,
don't describe the damage in words such as "minute" or
"insignificant". State the exact position and dimensions
of the mark. This way your customers will never receive
less than they were expecting and, if the item exceeds
their expectations, you will have satisfied customers to
boost your feedback rating. If you try to minimise the
extent of any defects in your description of the goods,
people will be less likely to purchase; if the goods are
sold, you are more likely to receive complaints, requests
for refunds and negative feedback.
Your eBay good customer service strategies should continue
through the bidding process. Prospective buyers often want
more information than you have provided in your description
of articles on sale. If an interested purchaser emails you
to ask for further information about an item that you are
offering for sale, reply promptly with a full and honest
answer. An enquiry that seems immaterial to you might be
the one factor that persuades a purchaser to buy from you
rather than a competitor offering an almost identical
article.
Maintain your good customer service levels through to
delivery of the items you have sold. This means
despatching the items as soon as possible (this should be
the same day unless it is a weekend or public holiday). To
ensure a high level of customer satisfaction, make sure you
never ask for an inflated sum to cover postage and
packaging. Your customers will know how much the postage
and packaging materials cost you and they won't mind being
asked a fair price to cover those expenses. It is not
unusual for the cost of postage to exceed the price of the
goods and people don't mind this because they still feel
they are getting a bargain. One thing nobody likes is the
feeling that someone is trying to rip him/her off and that
is the impression you will convey if you ask an excessive
amount for postage.
Customer service policy on eBay should be no different from
good customer service in any online transaction. The key
is to be honest, act promptly and be transparent in your
business activities.
About the Author:
Want to work from home? There are countless ways to make
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To see a selection of the best work from home ideas visit
Elaine Currie's Work At Home Directory:
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