Tips for Video in Internet Marketing
There's another revolution taking place on the internet and
this one *will* be televised. Sort of. It's more like on
video. And it's everywhere on video.
With increased rate of internet users turning to online
video to satisfy their needs for entertainment and
information it follows that as marketers we need to become
savvy in yet another medium. This may seem daunting, but
it's becoming easier to put a message into video as the
software tools develop features geared towards new users
and the cost of equipment and software continues to drop.
What To Put On Video
In the savvy marketing circles people know that to promote
a product or service, generating good quality articles is a
vital part of the advertising make-up. Articles are
typically written about a particular topic and then
distributed. These generally then go to your own site,
another webmasters site, or into an article directory where
it can be found by webmasters looking for your kind of
Video is the new article posting.
Whatever you put in an article can be made into a video.
There are, of course, special consideration with video in
that it does need to be engaging and relate something
unique that cannot be put into an article.
This can be a voice-over while going through a powerpoint
presentation, or better yet a demonstration done on your
computer of how to use a certain piece of software or
technique for running your business.
How To Get The Raw Material (Content is Still King)
A very simple way to get content into your video is just to
talk to a video camera about the topic you have chosen.
Some people are more comfortable with this than others, but
having yourself "front and center" you put a human face on
your business. People connect with people and a connection
will be made to your business through you.
There is also screen capture software that will make a
video of actions you take on your computer. Demonstrate
using or ordering your product. Show how easy it is to
place an order and what kind of confirmations can be
Putting It Together
A very good tactic is to combine the two. You can do a
short introduction where you talk to the camera and mention
what will take place. Then switch to the screen capture
video demonstrating your product or ordering process.
The basic software needed to edit video comes free with
many computers (iMovie with Apple Macintosh computers and
Roxio software with many PCs). This software will allow you
to put together video taken from different sources, add
subtitles with your site URL and other effects that you may
want to play with.
Then you save the file as something that can be uploaded to
your site or a video hosting service.
Finding An Audience
This is the really easy part. Now that you have your video
ready to go, you just submit it for free to video hosting
sites. This is a lot like submitting articles. Just go to
site like YouTube, Google Video, AOL Video and others to
sign up for an account.
Each site will have instructions on how to place the video
in their archive, assign keywords (tags) to it, put it in
the right category etc. One of the big advantages to having
these kinds of sites host your video is that you can now
show the video on your own site without taking up your web
server's bandwidth or disk space.
Now is a great time to learn how to do online video. It's
still new, so people are more forgiving of something that
looks "amateur". Get good now, because this honeymoon will
not last forever.
About the Author:
You can find more advice on using the internet for network
marketing at TheCompleteMarketer.com
(www.TheCompleteMarketer.com ) blog. Roger
encourages you to go there and join in on the discussion!
Heck, you just might learn something - like how a doctor
and an engineer balance home life, child rearing and
helping you get ahead. ;)