The Top 6 Points To Remember When You're Doing Keyword Optimization
Keywords are hot words you can use to promote your site
through search engine optimization or SEO. Most sites place
keywords in their META tags which can only be seen from the
source code of their site's HTML. The reason why people put
keywords is to make their site searchable for business.
This is because a majority of Internet surfers shop online.
However, getting good keywords that give the site more
exposure is pretty hard to find. With the right tools,
research and application, keywords can save you a lot of
time so that you can do other Internet marketing strategies.
These are the Top 6 points you need to remember when you're
doing keyword optimization:
- Find your keywords
Get a keyword research tool such as GoodKeywords or
WordTracker. These softwares can generate you certain
keywords that people type in to search for products similar
- Single Keywords
Single Keywords do not have that much luck with the search
engines, because people want to narrow their research by
putting in two or more keywords to go along with it. For
example, instead of just setting your site for the word
'health', you can set your site for the words 'health cure
- Summarise Your Site
Find keywords that summarise your site. If your site is
about Middle Eastern cooking, you can use keywords like
'meditteranean cuisine' and so on.
Make sure that the keywords are located at the heading of
your website. This is to let your customers know what
you're offering to them and giving it to them straight. The
heading is also featured in search engines when they're
looking for your site, so these keywords in your heading
play a small part in helping your site to be found.
- Similarities and Spelling
Search for similarities or double meanings in your keywords
that people also type in to search for your product. For
example if people are looking for the Portable Playstation,
you can also include in the abbreviation PSP.
A lot of people have spelling errors when they type certain
keywords online. What you should do is doing some trial and
error on certain keywords you feel people normally
mis-spell and add it on to your site.
- Placement of Your Keywords
Place your keywords at least 3-4 times in your website.
Preferably, one in the introduction, two in the body copy
and the last one is in the conclusion of the site. The
reason why you should do this, is because search engines
like it when your keywords are being repeated, confirming
the relevancy of the site with that keyword phrase. However
do not repeat them too much or else the content in your
site will look unprofessional.
Overall, these search engine optimization strategies are
very easy to implement due to logical sense with a couple
of research factors involved. Keyword optimization is one
strategy, once implemented cannot take place immediately.
Be patient and give it some time for the search engines to
find your site.
About the Author:
Jo Han Mok is the author of the #1 international business
bestseller, The E-Code. Unlock the code for unlimited
online profits for yourself by visiting his website today